Ad Infuse, which specialises in delivering highly personalised mobile ad experiences, has expanded its relationship with Swiss mobile operator, Swisscom. As part of the enhanced agreement, Swisscom will deploy Ad Infuses adInMotion platform to integrate fully with its Vodafone live! portal. The deployment of adInMotion builds on the successful video advertising pilot that the two companies undertook in 2007 to encompass a broader solution, including WAP and SMS advertising.
Swisscom is Switzerland largest mobile operator, with 5 million mobile customers. Ad Infuses solution will serve all on-deck banner ads on the Swisscom Vodafone live! portal, and will enable Swisscom to roll out an ad-funded person-to-person SMS messaging service, that will offer free text messaging to subscribers. Ad Infuse says that adInMotions advanced matching engine and multi-format ad support will integrates seamlessly into the Vodafone live! API to deliver highly personal and targeted mobile advertising,
Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns, using the advanced management and administrative dashboards that are built into the adInMotion platform. Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.
Swisscoms Vodafone live! portal is one of the most popular destinations in that market on the mobile web, and as such, represents some of the best real estate for advertisers and brands, says Ad Infuse CEO, Brian Cowley. By deploying the adInMotion platform, Swisscom gives brands the opportunity to deploy targeted campaigns that are compelling to consumers.