L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives. As a result, in partnership with creative agency, McCann Paris, the
Lynx has partnered with American rapper Lil Baby for its new campaign aimed at Gen Z men promoting its new ‘fine fragrance’ collection. The campaign, which features a £15 million
The parent company of Instagram and Facebook, Meta, has revealed it will start labelling AI-generated media from next month. Meta’s ‘Made with AI’ comes as the tech giant aims to
LinkedIn has launched its own connected TV (CTV) adverts and Live Event ads to help companies reach decision-makers and build their brands. The move also helps marketers capitalise on the
McDonald’s is inviting friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’. In partnership with creative agency, Leo Burnett UK, the campaign encourages
TikTok famous pre-loved luxury reseller, Luxe Collective, has appointed Andy Hamilton as its new Chief Trade Officer. Hamilton has over 20 years of experience, with 14 years spent at Adidas,
Gen Z marketing firm, Screenshot Media, has unveiled its global micro-influencer service, ‘Micro Boost’, helping brands and smaller influencers to develop partnerships. The move, which caters to both nano (1-10k
LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled
Digital-first podcast company, The Fellas Studios, has launched a paid subscription-based streaming service. The Fellas Loaded, hosted by The Fellas Studios, is available to download now on all digital devices
TikTok Shop has announced the expansion of its Shopify integration in the UK. The move, which first launched in 2020, enables UK Shopify merchants to showcase and sell products on
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research