McDonald’s UK has entered the faux out of home (FOOH) area with the launch of its latest campaign – Festive Wins. Created by Red Consultancy and produced in partnership with Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London; a bursting McDonald’s burger box outside the Bullring, Birmingham; and celebratory Christmas crackers along the Royal Mile in Edinburgh.

Available exclusively on the McDonald’s app and running from 1- 30 November, Festive Wins provides customers with the opportunity to get their hands on offers and prizes each day, from 99p Big Macs through to 20 per cent off with a minimum spend of £15.

To get involved people just need to download the McDonald’s app, and tap on Festive Wins to reveal the offer available. Food offers are available to win during the week and are put directly into the ‘Offers and Rewards’ section of the app. They expire at midnight on the day they are awarded. Festive merchandise prizes are available only at the weekend and are instantly awarded when playing.