The session, in partnership with AppsFlyer and Replug, provides attendees with a platform to delve deep into crucial aspects of mobile and app marketing, ranging from data privacy to user engagement and retention.

Secure your place at the Mobile & App Masterclass

Other topics to be discussed also include app store optimisation, user acquisition and analytics, with Ali Mehrabiyan, Senior Digital Marketing Manager at Vinted, also sharing his expertise.

Mehrabiyan joined the resell platform in April 2021, as Performance Marketing Manager, before being promoted to his current position in January 2023. Before this, he held the position of Digital Marketing Manager at Crealytics, a role he held for just under two years.

Commenting on the Masterclass, Mehrabiyan said: “I look forward to sharing our latest experiences, challenges, and best practices in UA and re-engagement. See you soon.”

Where is the Masterclass?

The Mobile & App Masterclass takes place on the 24th of April 2024 at The Annex, Techspace Eiswerk, Köpenicker Straße 40 – 41, 10179 Berlin, Germany.

Timeline of events

9.00 am- 9:30 am– Check-in & Welcome

9:30 am – 12:15 pm- Expert Presentations & Roundtable Discussions

12:15 pm – 12:45 pm- Keynote Presentation and Q&A with Ali Mehrabiyan

12:45 pm– Closing Remarks and Lunch

Reserve your place

The Future of Mobile Festival is a series of exclusive events with a limited number of places. Join professionals from the mobile marketing industry for a valuable and collaborative masterclass.

Secure your place now. 

The post What to expect from Future of Mobile Festival’s Mobile & App Masterclass? appeared first on Mobile Marketing Magazine.

Located at The Castlefield Rooms, from 9:00 am to 12:45 pm, attendees will immerse themselves in a transformative experience at the in-person event which features insights from thought leaders.

Ready to take your digital marketing game to the next level? 

Click here to attend the Digital Marketing Masterclass

Brands confirmed to attend include execs from Asda, Arla Foods, AO, Arriva, Balfour Beatty, The Fragrance Shop and Bacardi Martini.

They will join attendees from West Bromwich Albion FC, Frasers Group, The Champagne Company and Daniel Thwaites.

The event also offers attendees to connect with senior marketers and find ways to conquer the challenges the industry is currently facing.

Through concise expert presentations and intimate roundtable discussions, the Masterclass promises to unveil the latest strategies and solutions that will propel digital marketing efforts to new heights.

What to expect?

Snappy expert presentations: Kickstarting the event, expert speakers will deliver concise, 10-minute presentations, offering valuable insights into cutting-edge social media and influencer marketing strategies and trends.

Intimate roundtable discussions: Following the presentations, attendees will join expert-led roundtable discussions, each lasting 20 minutes.

During these sessions, participants will have the chance to dive deeper into specific topics, ask questions, and brainstorm solutions to their most pressing digital challenges.

With a new expert joining each table, attendees will gain diverse perspectives and valuable insights.

Location

The event takes place on 18 April 2024 from 9 am to 12:45 pm at The Castlefield Rooms, 18-20 Castle St, Manchester M3 4LZ.

Will you be attending?

Click here to register now and secure your spot at the Digital Marketing Masterclass in Manchester. 

The post Join Asda, Domino’s and more at Masterclassing’s Digital Marketing Masterclass in Manchester appeared first on Mobile Marketing Magazine.

DMWF Global, the definitive event for marketing professionals and the future of marketing techology, will take over Olympia National, London on 25-26 June 2024.

Join the conversation at Digital Marketing World Forum

Bringing together a community of 2,500+ senior leaders, this in-person conference is designed to inspire, support and share the latest strategies within digital marketing to aid senior communities in invigorating their leadership and marketing campaigns for the future.

This year, the track features senior mobile marketing experts from brands such as Uber, Mindshare, Holland & Barrett, MoneyHub plus many more to be announced very soon.

DMWF Rachael Reid, Portfolio Director said: “It’s an exciting time ahead for DMWF and Mobile Marketing Magazine as our Official Editorial Partner for the Mobile Marketing & Advertising Track.

“We’re looking forward to working alongside Mobile Marketing Magazine to showcase the hub of innovation and strategies to be showcased on this compelling agenda on 26 June from leading experts to explore the next wave of strategies and tech to enhance marketing in this sector.”

Mobile Marketing Magazine Editor, Jasdip Sensi, added: “We are extremely excited to announce our partnership with DMWF as the Official Editorial Partner of its Mobile Marketing & Advertising Track.

“Together, we look forward to unlocking new opportunities, conversations and share the latest strategies within digital marketing.”

The post Mobile Marketing Magazine named Official Editorial Partner of DMWF Mobile Marketing & Advertising Track appeared first on Mobile Marketing Magazine.

Taking place in London on 23 April 2023, marketers will gather to share insights, tackle challenges, and explore the latest strategies shaping the social media and influencer marketing space.

The Masterclass is open to senior marketers from leading brands, offering a valuable opportunity to gain actionable insights, network with industry peers, and stay ahead of the curve.

Register now to secure your spot at Masterclassing’s in-person Social and Influencer Marketing Masterclass

Attendees will also hear from Peel, who has been with the Red Carnation Hotel Collection since 2021.

She joined the hotel giant as its Social Media Manager, a position she held for over two years before being promoted to Head of Social Media in June last year.

In her position, she specialises in global team management, strategy, social-first content creation and talent and influencer management for all 18 RCH properties.

She joined the group from The Lifestyle Agency, where she held the positions of Junior Digital Manager and Digital Account Manager.

Prior to this, she held the position of Content Producer at creative studio, Small Fry.

Location

The event takes place on 23 April 2024 from 9:00 am – 12:45pm at the Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA

What to expect?

Snappy expert presentations: Kickstarting the event, expert speakers will deliver concise, 10-minute presentations, offering valuable insights into cutting-edge social media and influencer marketing strategies and trends.

Intimate roundtable discussions: Following the presentations, attendees will join expert-led roundtable discussions, each lasting 20 minutes.

During these sessions, participants will have the chance to dive deeper into specific topics, ask questions, and brainstorm solutions to their most pressing digital challenges.

With a new expert joining each table, attendees will gain diverse perspectives and valuable insights.

Partners

Social and Influencer Masterclass is in partnership with social media management platform, Dash Hudson and influencer marketing and analytics platform, WeArisma.

Register now to secure your spot at Masterclassing’s in-person Social and Influencer Marketing Masterclass

The post Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass? appeared first on Mobile Marketing Magazine.

The event, which takes place from 1:30pm-5:15pm, offers a unique blend of expert presentations and interactive roundtable discussions, providing an invaluable opportunity for industry experts to address the biggest challenges of the industry.

The event is also free for senior marketers from leading brands, click here to attend.

The event kicks off with 10-minute expert presentations, ensuring a quick dive into the latest strategies and solutions.

From there, attendees transition into expert-led roundtable discussions, each lasting a focused 20 minutes. When the time’s up, the expert at the different tables will rotate, keeping the sessions engaging and allowing participants to gather insights from various industry leaders.

Attendees will also hear from keynote speaker, Duarte Carreira, Senior Digital Manager at Govia Thameslink Railway (GTR), where he is employs a customer-centric approach designed to elevate user experiences, stimulate growth, and encourage dynamic engagement.

Masterclassing Co-Founder, John Owen said: “Masterclassing was launched 12 years ago to offer an alternative to trade shows. Leaner formats and built on meaningful conversations.

“The format has remained ever since. It’s a platform where you can educate, speak one-to-one with peers and help navigate suppliers.”

READ MORE: In Pictures: Sneak peek into Masterclassing’s AI-Driven Analytics Dinner

READ MORE: What to expect from Masterclassing’s Mobile Leaders Dinner?

The post What to expect from Masterclassing’s Digital Marketing Masterclass? appeared first on Mobile Marketing Magazine.

The exclusive event invited senior marketers from leading brands to delve into strategies that not only automate cost-per-acquisition (CPA) reduction but also open doors to capturing net new customers.

Here’s a sneak peek into what attendees faced at this exclusive event:

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

The real value of accurate analytics data

This session delved into the real value that precise analytics data brings to the table. From understanding customer behaviour to optimising campaigns, attendees gained insights into how AI-driven analytics can elevate their decision-making processes.

The dinner also shed light on how AI-driven analytics can can create complete customer journeys as marketers are spending more but are seeing less effectiveness.

Unleashing top-funnel opportunities in Google Ads

Attendees also discovered strategies and techniques to leverage AI-driven analytics for identifying and capitalising on top-of-the-funnel prospects within the Google Ads platform.

What went on?

The event kicked off with a networking session where participants connected over drinks.

Following the networking session, a presentation by industry expert Chris Liversidge (CEO & Founder of Corvidae), paved the way for an in-depth exploration of AI-driven analytics.

The highlight of the event was the expert-led roundtable discussions conducted over a three-course dinner, providing a unique opportunity for attendees to address their specific challenges, ask questions, and exchange ideas with experts in the field.

Were you papped?

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Click here to get the latest marketing news free in your inbox every Thursday

The post In Pictures: Sneak peek into Masterclassing’s AI-Driven Analytics Dinner appeared first on Mobile Marketing Magazine.

Taking place on 27 February 2024, the Masterclass in partnership with Airship, will cover topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention.

Executives from a raft of brands attending the event taking place at Fàbrica Moritz Barcelona, include Desigual, Reckitt, Euroleague Basketball, Mattel, Lastminute.com and VeryChic.

Other attendees include execs from Zurich Insurance, Shell, H&M, Meliá Hotels International, GSEB Iberica, GLS Spain, and Tangelo Games.

Click here to attend the Mobile & App Masterclass

Attendees will also hear from keynote speaker Jenniffer Camacho, Head of Mobile Products at Nespresso and will have the opportunity to discuss the topics and address questions in a series of breakout sessions.

Camacho, who has been with the FMCG giant since 2019, leads the mobile app strategy with a blend of ecommerce expertise and a passion for pushing the boundaries of what’s possible in Nespresso’s mobile commerce channel.

The event is free for brand marketers to attend during MWC, where leading journalist and host, Peggy Anne Salz, will be joining the Mobile Marketing Magazine team as a Senior Contributor.

Salz, who is a leading expert shaping the mobile and marketing world, will be covering MWC and conducting video interviews.

To book a video interview with Mobile Marketing Magazine at MWC contact john.owen@mobilemarketingmagazine.com 

This comes as Adjust, Airship and mParticle have partnered to bring you the Mobile Marketing Zone at MWC, which takes place 26-29 February 2024.

The Zone promises to be a hub of expertise and hands-on support that will draw attendees eager for assistance in navigating the complexities of mobile marketing.

Apply for a free pass for the chance to attend Mobile World Congress Barcelona in February

The post Mobile & App Masterclass to elevate your 2024 MWC experience appeared first on Mobile Marketing Magazine.

Mobile World Congress (MWC) Barcelona 2024 will break new ground at its upcoming event with the introduction of the Mobile Marketing Zone, a dedicated space for mobile marketing professionals.

Adjust, Airship and mParticle are partnering to bring you the Mobile Marketing Zone at MWC, which takes place 26-29 February 2024.

The zone promises to be a hub of expertise and hands-on support that will draw attendees eager for assistance in navigating the complexities of mobile marketing. 

Apply for a free pass for the chance to attend Mobile World Congress Barcelona in February

Exploring the mobile marketing zone 

The Mobile Marketing Zone promises a comprehensive destination for mobile marketers, offering insights and assistance across the entire spectrum of the customer app lifecycle.

From the crucial stages of discovery and acquisition to activation, engagement and loyalty, the Zone’s three partners bring their specific expertise in Customer Data, Data Attribution, and Mobile App Experience platforms. 

Anticipating trends at MWC 

Here we share perspectives of Zone partners on major trends shaping the mobile marketing landscape. 

Airship — Navigating generative AI 

Airship highlights a significant role for Generative AI (Gen AI) in scaling consumer interactions, implementing continuous experimentation and optimising experiences across the customer lifecycle.

Emphasising the importance of well-defined goals, Airship expects Gen AI, along with low- and no-code tools to help eliminate bottlenecks in content creation, empowering both technical and non-technical teams to test more. 

Adjust — The rise of predictive analytics and AI 

Adjust predicts a revolution in mobile marketing with the rise of predictive analytics, AI and contextual Connected TV (CTV) ads. According to the company, predictive analytics will offer insights into future campaign ROI, especially in cross-channel and privacy-centric scenarios.

Adjust also expects the CTV domain to expand towards shoppable content and interactive advertising, representing a major shift in the mobile marketing space. 

mParticle— Focus on AI, privacy and data quality 

mParticle considers the dominance of AI, data privacy, and the critical aspect of data quality in mobile marketing discussions.

As AI becomes more mainstream, the company underscores the need for marketers to discern between different types of AI and understand respective data governance and compliance implications.

It also emphasises the impact of Google’s Privacy Sandbox, and mobile marketers’ adaptability to a privacy-centric reality. Lastly, top of mind and key to sustainability and growth is Data quality.

Marketers know that to do anything useful with data – like modelling, targeting, or analytics – they must rely on high-quality data, as their output will ever only be as good as the quality of the inputs. 

Shifting consumer behaviours and expectations 

Airship — Balancing personalisation and privacy 

According to Airship, consumers no longer tolerate being tracked across unrelated apps and websites, yet, this year, more will share all types of information with brands they love for the right value exchange. It’s time brands embrace data privacy as an essential part of the customer experience.

Some customers want ever-increasing personalisation, while others don’t want to share anything. Respecting these preferences and contextually, progressively and thoughtfully growing customer understanding, are keys to succeeding in this mobile-first era. 

Adjust: Hyper-personalisation and transparency 

Adjust said: Consumer expectations are shifting towards hyper-personalised experiences and frictionless user journeys – particularly in the onboarding and purchase stages. The move to more interactive ad formats, such as shoppable CTV ads, will set a precedent.

Users will come to expect contextually relevant ads and shorter paths to purchase.

There is also a rising consumer emphasis on transparency in exchange for loyalty. Turning to trusted influencers for recommendations and respected opinions, mobile marketers can lean into this consumer preference by implementing clear, transparent affiliate campaigns in the growing mcommerce landscape.” 

mParticle: AI as an enabler of custom-tailored experiences 

mParticle believes consumer expectations around the quality of interactions and experiences with brands continue to grow. The brands that offer more personalised, custom-tailored experiences will win, forcing marketers to place a greater emphasis on how better decisions are made, at scale.

This means that AI will be required, as precision at scale becomes even more important. As such, AI represents an opportunity to enhance (rather than replace) marketers in their jobs. mParticle thinks we’ll see a lot of the under-appreciated but very important operational work that many marketers do begin to be automated, allowing marketers to become more creative and more strategic. 

Obstacles on the horizon 

Airship — Apps give customers what they want and need

Airship points out that budget pressures risk compromising mobile tech stacks and eroding customer retention by prioritising acquisition for short-term revenue growth over long-term CX.

Keeping existing customers is cost-effective, and they are more likely to make repeat purchases, refer others and spend more. More brands are seeing mobile app investments pay off as customers cite “simplifies my life” and “saves me time” as the top reasons for ongoing use. In contrast, industry email open rates have plummeted over the last three years.

Airship postulates that customers expect more from brands for their attention. Email isn’t going away, but even within apps, native experiences perform exponentially better than HTML web views. Prioritising technology that shows customers they are valued can have a big impact on profitability.

Adjust — Sprawling user journeys and privacy changes demand new methods to ensure effectiveness 

Adjust observes that user journeys have grown increasingly complex, now sprawling across multiple devices and advertising channels.

This, combined with changing privacy frameworks in the new post-ID dependency era, has impacted the use of traditional attribution and data analytics methods. Marketers must meticulously map these intricate user pathways, oftentimes without device-level data, and draw meaningful conclusions for optimisation across various touchpoints.

This necessitates a heightened focus on acquiring consistent, comparable data across platforms. The ability to integrate and interpret this data will be crucial, demanding advanced analytical tools and strategies that can seamlessly operate across the diverse digital landscape, ensuring a unified and effective marketing approach. 

mParticle — Privacy and policy changes require resiliency

mParticle claims the biggest challenge for marketers will be to adapt to change around privacy and policy shifts from Apple and Google.

It said: “Death of cookies, restriction of identifiers, blockage of referring URLs, and masking of email addresses have led to signal loss and decreased addressability. Adaptability and resilience are the purest forms of data maturity within an organisation.

As the rules of engagement continue to change, marketers who have data practices that are most adaptable will win.”  

The post Exploring MWC 2024’s Mobile Marketing Zone appeared first on Mobile Marketing Magazine.

Yesterday [30 January 2024] Masterclassing welcomed industry leaders at Fredericks, Islington, for the 2024 Mobile Leaders Dinner, in partnership with Yodel Mobile , Airship and Kurve.

Some attendees included senior executives from Sainsbury’s, Warner Music Group, Lyca Mobile, Benefit Cosmetics, British Airways, PhotoRoom and Kingfisher.

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Click here to get the latest marketing news free in your inbox every Thursday

The evening hosted an evening of deep dives into major topics impacting the future of mobile marketing, including the role of AI, how brands can expand and thrive amid challenging economic conditions and sustaining long-term success.

Here are some of the highlights from the evening

The evening took place at Federick’s in Islington, where a host of industry experts gathered to share knowledge on major trends shaping the future of the industry.

The evening included a three course meal after presentations. Attendees seized the opportunity to converse with and pose questions to the speakers, as each presenter rotated between tables.

Airship’s Daniel Bensley offered advice on how to activate and retain mobile app customers and maximising app impact.

Yodel Mobile’s Founder and CEO, Mick Rigby discussed strategies to influence Google and Apples Algorithms.

The evolution of influencers and creators as brand storytellers was also discussed in a presentation by Kurve App’s Growth Partner, Samuel Olsson.

Can you spot yourself?

Thank you

A huge thank you from the whole Masterclassing and Mobile Marketing Magazine team and to all the speakers, guests and of course our sponsors Airship, Yodel Mobile and Kurve.

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

The post In Pictures: Future of Mobile Festival’s Mobile Leaders Dinner appeared first on Mobile Marketing Magazine.

Tomorrow, [30 January] industry leaders will gather at Fredericks, Islington, for the Mobile Leaders Dinner, in partnership with Yodel Mobile and Airship.

The guest list includes representatives from Kingfisher, TK Maxx, British Airways, Sainsbury’s, American Express, Immediate Media & Co, Beauty Pie, BP Pulse, and PhotoRoom.

The event, scheduled from 17:30 to 21:00, promises a night of networking, knowledge sharing, and deep dives into major topics shaping the future of mobile marketing.

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

Among the key areas to be explored include: 

Driving upward app growth in an economic downturn: Attendees will be sharing insights and strategies on navigating challenges and fostering app growth, amid challenging economic conditions.

The role of AI in the future of mobile app marketing: Industry experts will shed light on how artificial intelligence is shaping the future of mobile app marketing and the innovative approaches they are adopting to stay ahead of the trend.

Best practices for user acquisition, engagement and retention: The dinner will feature discussions on best practices for not only attracting users but also retaining them for sustainable long-term success.

Achieving sustainable brand growth: Attendees will exchange strategies and success stories, exploring how brands can thrive and expand in a crowded industry.

Must-have tips for App Store Optimisation (ASO): The evening will unravel the must-have tips for effective ASO, ensuring that mobile apps are not only discovered but also preferred by their users.

Click here to attend

The post What to expect from Masterclassing’s Mobile Leaders Dinner? appeared first on Mobile Marketing Magazine.