As a result, in partnership with creative agency, McCann Paris, the cosmetics company has enlisted spokeswomen Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King and Kate Winslet to share their personal stories of failure.

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The campaign features the women sharing their ‘resumes’ filled with setbacks and failures on LinkedIn, instead of highlighting their achievements.

L’Oréal Paris Global Brand President, Delphine Viguier-Hovasse, said: ” For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth.

“Inspired by the brand’s iconic tagline, “Because I’m Worth It”, whose mission is to value self-confidence and give every woman the power to express their worth, the ‘Worth It Resume’ aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success.”

The launch comes as research by KPMG recently revealed that 81% of women feel more pressure not to fail than men.

McCann Paris, President and Global Business leader for L’Oréal, Charlotte Franceries, added: “We want to change the narrative around failure, especially in the workplace, which is why LinkedIn was the perfect platform for the campaign.

“Whether you’re winning or losing, you’re worth it, and what you once thought was your worst defeat might actually lead you to your biggest win.”

The post L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn appeared first on Mobile Marketing Magazine.

The campaign, which features a £15 million TV spot, was developed by the Martin Agency and features the rapper’s 2018 hit ‘Drip Too Hard’.

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Meanwhile, the 30-second spot brings to life the toiletries brand’s new collection by weaving together gaming, music, anime and modern art influences.

The campaign will also feature partnerships with a range of influencers including The Beta Squad, with work running across YouTube, Instagram, TikTok and Snapchat throughout the year.

Lynx Marketing Manager, Josh Plimmer, said: “We know that 74% of UK guys say they do not feel there is an affordable solution to their fine fragrance needs. And now we can offer a collection infused with an eclectic mix of scent profiles, which we know is ‘smell tested’ and loved by young males.

“With the launch of the Lynx Fine Fragrance Collection disrupting the male toiletries category by challenging those traditional luxury symbols of the fragrance world, it’s only right that our new advert is similarly inventive.”

He added: “The creative itself is dripping with surreal Lynx energy – bringing the boost in confidence that Lynx gives millions of guys to life with this vibrant, dreamlike animation that pops off the screen. The advert smashes through the stuffiness of traditional perfumery brands and partnering with rap icon Lil Baby helps us match the energy and sense of adventure that Lynx fans crave.”

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Meta’s ‘Made with AI’ comes as the tech giant aims to reassure users over the risks of deepfakes.

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Additionally, the company stated it will no longer remove AI edited images and audio that don’t otherwise break its rules, instead, it will rely on labelling and contextualisation.

Meta, Vice President of Content Policy, Monika Bickert, said: “We agree that providing transparency and additional context is now the better way to address this content.

“The labels will cover a broader range of content in addition to the manipulated content that the Oversight Board recommended labelling.”

Bickert added: “If we determine that digitally-created or altered images, video or audio create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context.”

Meta follows the likes of YouTube, which recently launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content.

YouTubers creators will now be required to check a box when the content of their upload “is altered or synthetic and seems real”, to avoid misinformation.

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The move also helps marketers capitalise on the rise of video consumption both on and off the social media platform.

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As a result, advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads.

Meanwhile, LinkedIn Live Event Ads will enable businesses to target and promote their live events before, during, and after it takes place.

This comes as according to data by the social media giant, the number of professionals viewing events on LinkedIn has grown by 34% year-over-year.

As a result, the move enables companies to reach the right people and deepen relationships by dynamically engaging with prospective buyers.

In addition to introducing LinkedIn CTV and Live Ads, the platform is also partnering with NBCUniversal to introduce LinkedIn Premiere, a new managed offering in Campaign Manager.

This helps users target decision-makers in the United States across NBCUniversal’s premium streaming content on CTV.

LinkedIn UK, Head of Enterprise Solutions, Tunji Akintokun, said: “We’re always considering new ways to reach engaged decision-makers across our community of one billion professionals on LinkedIn.

“With only 5% of buyers in-market for a new purchase at any given time, it’s imperative for companies to consistently engage their audience in creative ways across multiple channels – from live events to video ads – to ensure their brand is memorable when it’s time to buy.”

Akintokun added: “With the introduction of Live Event Ads, brands can share their live event with the right people, nurture an online community, and build their brand with decision-makers. This ad format offers brands the opportunity to create an authentic, two-way dialogue with audiences, to bolster trust and reputation.”

The post LinkedIn unveils CTV and Live Event Ads for marketers appeared first on Mobile Marketing Magazine.

In partnership with creative agency, Leo Burnett UK, the campaign encourages participation by inviting fans to sign their own Pre-Nug Agreement via a custom filter on the McDonald’s UK Instagram profile.

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The move is also supported by an advert, shot in the style of reality TV, which dramatises the run-up to signing the agreement.

The fast-food chain has also enlisted influencers and best friends Millie Court and Chloe Burrows to promote the new campaign.

The filter and film follow ‘leaked images’ this week where paparazzi-style shots of influencer Millie Court leaving what appears to be a legal office holding a pre-nuptial agreement, were featured on her social media channels.

Alongside influencer engagement, ‘The Pre-Nug Agreement’ will also include owned media activations including social cutdowns and stickers, as well as a nationwide discount on McNuggets to get the nation sharing and printed versions of the Pre-Nug Agreement on tray-liners in McDonald’s restaurants and in national press adverts.

McDonalds Marketing Director for the UK and Ireland, Matt Reischauer, said: “The eternal debate of whom to share your McNuggets with…it’s just become a part of our culture.

“The Pre-Nug Agreement acknowledges this and lets fans put their own sharing commitment in writing. I can’t wait to see where this goes. Although I am disappointed to learn via this press release that the team at Leo’s won’t be signing one with me.”

Leo Burnett UK, Executive Creative Directors, James Millers and Andrew Long, added: “When something is so delicious, that agreement to share needs a little officiation. It’s a complex issue – do you go 50/50? Who gets custody of the BBQ dip? Honestly, we’ve been creative partners for a long time and it’s still up in the air on whether we’ll share.”

The post McDonald’s launches new social campaign ‘The Pre-Nug Agreement’ appeared first on Mobile Marketing Magazine.

Hamilton has over 20 years of experience, with 14 years spent at Adidas, most recently serving as Director of Sales Development.

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Hamilton will be responsible for developing trade and e-commerce strategies, working alongside the company’s CEO, Ben Gallagher, CPO, Joe Gallagher and COO, Oliver Millar.

His appointment to Luxe Collective comes ahead of a busy year for the British reseller, which is preparing for expansion, following investment from Steven Bartlett on BBC’s Dragon’s Den.

Commenting on the appointment, CEO Ben Gallagher said: “Andy’s appointment has been a great moment of reflection. The realisation that this business, which originated in the spare bedroom of mine and Joe’s parent’s house, now holds appeal for such high-calibre talent – it’s crazy.

“We’re excited about Andy joining our team and anticipate leveraging his seasoned knowledge to propel the brand forward. To think I was purchasing Adidas products as a teenager and now, we’re collaborating with the person who once directed those sales, it’s honestly surreal.”

Hamilton added: “I’ve been keeping an eye on the successful growth of Luxe Collective for several years so to be asked to join and play an active role is a genuine honour.  I hope to be able to help provide some of the necessary experience and leadership qualities in 2024”

Recently, we sat down with Gallagher to discuss the brand’s journey, innovative but “attention-seeking” marketing strategies and embracing controversy.

Read the full interview HERE.

The post Luxe Collective appoints first Chief Trade Officer appeared first on Mobile Marketing Magazine.

The move, which caters to both nano (1-10k followers) and micro (10k-100k followers) creators, offers brands a way to connect with audiences via authentic and localised influencer collaborations.

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Meanwhile, for brands aiming to connect with a targeted consumer community, the service would identify a pool of nano and micro-influencers who are relevant to the brand.

According to the agency, these creators featuring on the Micro Boost initiative are known for their close, friendship-like relationships with their audiences, compared to the broader reach but “shallower connections of macro influencers“.

The move follows the marketing firms’ own research revealing that content by micro-influencers generates 30% more positive sentiment compared with content created by macro influencers.

Screenshot Media, CEO and Founder, Shira Jeczmien, said: “Gen Z consumers have moved away from the glossy advertising campaigns produced by influencers with millions of followers. Younger consumers now value authenticity, and this often comes in the form of micro-, or even nano-, influencers.

“Often these creators have the most ‘sway’ and the most fiercely loyal followings. For brands, the Micro Boost service will allow them to embed themselves into local internet trends in a way that feels natural and genuine. We go with what the trends are saying, meaning that campaigns stay relevant and don’t miss the mark.”

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The move, which is set to be rolled out at the end of the month, has been launched in a bid to amplify a diverse range of influential, trusted, and expert voices on the platform, the social media giant revealed.

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Meanwhile, as of the new update, brands can showcase voices beyond employees for any page they manage, allowing them to reach out to new audiences.

LinkedIn Head of Enterprise Solutions UK and Ireland, Tunji Akintokun, said: “B2B influence has taken off in the past year as brands recognise that it is critical to building audience trust.

“People are at the heart of thought leadership, and when trusted voices – employees, executives, and experts – authentically promote a company’s insights – it is a powerful way for brands to reach new audiences, build credibility, and support community-building.”

Akintokun added: “With this expanded capability, brands can promote member posts that align with their purpose and collaborate with trusted expert voices to build larger influencer marketing campaigns and reach new audiences. We’re excited to see how companies creatively leverage this ad format as part of their marketing mix in the coming months.”

The news follows the platform launching a new campaign aimed at Gen Z professionals, in a bid to help them grow their careers.

Watch the advert here.

The post LinkedIn launches new Thought Leader Ads appeared first on Mobile Marketing Magazine.

The Fellas Loaded, hosted by The Fellas Studios, is available to download now on all digital devices and offers users exclusive content to watch their favourite content creators.

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Users will also have access to a new studio show content filmed in a brand-new ‘Fellas Loaded’ set, ranging from film reviews to short interactive games such as rating fans’ outfits, alongside an exclusive photo and video page where they can see more social content.

The digital-first podcast studio also revealed, subscribers can also expect to see further content from more shows under The Fellas Studios umbrella in the future, as well as early access to brand-new podcasts.

Fellas Loaded subscription costs are £6.99 a month or £69.99 per year.

The Fellas Studios COO, Elliot Hackney, said: “With Fellas Loaded, The Fellas Studios are making our foray into the paid subscription world in a manner we believe no one else has attempted in online video content in the UK.

“The platform we have built boasts a very high level of innovation and capabilities, yet it is poised for further evolution. Additionally, we plan to introduce the platform to more of The Fellas Studios’ shows in the not too distant future. Watch this space.”

The post The Fellas Studios launches new paid streaming service subscription ‘Fellas Loaded’ appeared first on Mobile Marketing Magazine.

The move, which first launched in 2020, enables UK Shopify merchants to showcase and sell products on the social media giant using the TikTok for Shopify app.

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The UK expansion follows the successful launch of the platform via the TikTok for Shopify App in the US in 2023.

For Shopify, this expansion demonstrates its ongoing commitment to providing merchants and their customers with choice.

It claimed, with more customers engaging with brands directly on mobile and entertainment platforms, including the social media giant, Shopify merchants are able to connect with shoppers across multiple surfaces – all from within the Shopify platform.

A TikTok spokesperson said: “At TikTok Shop, we’re always looking for ways to improve the selling experience for our merchants. This latest integration with Shopify will help streamline and simplify the user journey in the UK, making it even easier for them to succeed on TikTok Shop all from the comfort of within the channel app.”

The news follows data revealing Brits spend more time on TikTok than any other country in the world.

According to the 2024 Digital 2024: The United Kingdom report,  Brits spend 49 hours and 29 minutes on the platform’s Android app each month.

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