T-Mobile US has named Dentsu Creative as its lead creative agency, following a competitive review process.

As part of the deal, the agency hopes to help telecoms giant continue fueling the brand’s continued growth into a new generation of customers.

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The partnership will be headed up by Dentsu Creative’s Chief Creative Officer, Rafael Rizuto and will leverage the agency’s offering which includes storytelling, social, disruptive positioning and cultural fluency.

T-Mobile President of Marketing, Strategy and Products Mike Katz said: “As the un-carrier, we’ve always pushed the status quo to take a radically different approach to meeting consumer needs.

“As our brand has evolved – from the underdog to now the network leader – it’s more imperative than ever that we continue to put the customer at the centre of everything we do to ensure we deliver the most relevant and creative content and experiences.

He continued: “Dentsu Creative has set the bar high with their strategic, customer-centric approach and fresh ideas to help T-Mobile as we begin telling the next chapter of the un-carrier story. We’re ready to get rolling.”

Dentsu US CEO Abbey Klaassen added: “It is an incredible honour to work with one of America’s most iconic brands, and we can’t wait for more people to experience the magic that is T-Mobile.

“From the very start of the process, it was clear there was shared ambition for pushing boundaries, which is exactly why we built Dentsu Creative – to be able to take a holistic view of brands and incorporate results-driven strategic thinking that goes beyond advertising.”

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Global advertising spending in 2024 is set to grow by 4.6%, according to new data.

Dentsu’s December Global Ad Spend Forecast revealed ad spending will grow by $33 billion to $752.8 billion, thanks to digital, CTV and retail media.

According to the company, digital is estimated to continue to grow by 6.5% next year to a total of $442.6 billion, accounting for 58.8% of the overall spend. 

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CTV ad spending is expected to double year-on-year to 30.8% next year, with major video platforms launching or enhancing their ad offerings.

However, the report also stated retail media will lead to this “acceleration of investment”.

Dentsu Global Practice President of Media, Will Swayne said: “Despite the current worldwide geopolitical instabilities and economic outlook, in 2024 we can see how significant major political and sporting events are for creating positive growth in ad spend.

“But, overall spend is just one of the metrics we need to consider, so for the first time, we have conducted a deep dive analysis into market GDP and population as new alternative ad spend benchmarks for our clients.”

He added: “Audiences are receiving an increasing volume of ads, so finding new ways to drive ad effectiveness has never been more important.

“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximise their return on investment and capitalise on the attention economy tools available to them.”

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Telecoms giant Vodafone has relaunched its ‘Elf & Seek’ campaign, a free Augmented Reality (AR) game, with more interactivity and chances to win prizes.

The campaign was first launched last year, in partnership with Dentsu and encourages players to use their phones to catch little digital elves for a chance to win thousands of prizes powered by VeryMe, Vodafone’s exclusive rewards programme.

Prices include all-inclusive family winter sun holiday to Tenerife, weekends away, Nintendo Switch consoles, Lavazza coffee machines, entertainment bundles and Amazon gift cards.

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The game also allows users the chance to donate one of 50,000 SIM cards to those in need, as part of Vodafone’s Everyone Connected commitment.

In a media first, Vodafone will also be bringing the campaign to Ocean Outdoors’s interactive screens at Westfield, Liverpool’s Media Wall, Printworks in Manchester, and The Screen in Nottingham.

Vodafone UK Brand Director Maria Koutsoudakis said: “Given our theme for our Christmas campaign this year revolved around traditions, and a clever little twist on the role of the elf this Christmas, we are excited to have our Elf and Seek game back for a second year.

“This will be our most ambitious year yet, with a longer running campaign, more players, more prizes and of course more elves.

“It’s a great way of getting everyone excited about Christmas, in a fun light-hearted way, so get playing and find those elves.”

Last year, the interactive game which features AR and geotagging was played by over 245,000 people, the company revealed.

Dentsu UK Head of Creative, Chris Davey added: “It’s fantastic to see innovation at the heart of Vodafone’s Christmas campaign this year. It’s a perfect example of how brands can move into the gaming space in a way that consumers will find instantly engaging and rewarding.”

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Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business.

The partnership which is initially launching in the UK aims to respond to the evolving ways in which consumers interact with brands, enabling businesses to offer more personalised services.

As part of the agency’s partnership with Whatsapp, it has built a proprietary web platform for customers to manage all access with their account, providing an end-to-end managed service from creation to analysis and optimisation.

Dentsu UK and Ireland CEO, Angela Tangas said: “Customer-brand communications are in the moment and increasingly conversational. It needs to be easy and brands that embrace conversational experiences will be well-positioned to thrive.

“Our relationship with Meta is focused on helping brands achieve deeper engagement and value with their current and prospective customers, a critical enabler for growth.”

She added: “Launching a WhatsApp conversational solution, builds on our commitment to creating seamless E2E experiences. This enables brands to establish stronger, more relevant, one-on-one connections with customers, fostering trust and enhancing service experiences in the process.”

The tech giant also revealed that the partnership harnesses new advancements in AI and experience to co-develop first-to-market products and solutions in media and brand activation via Meta’s portfolio of apps.

Meta VP of Northern Europe, Middle East and Africa, Derya Matras continued: “For people and businesses across the world, WhatsApp is a great place to get business done.

“We’re looking forward to seeing how Dentsu brings the power of messaging to its customers around the world so they can accomplish more right within a chat.”

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Dentsu places Stagg in charge of CX and Merkle UK
Anne Stagg has been named as Chief Executive Officer of Customer Experience Management (CXM) for Dentsu UK & Ireland and UK Chief Executive Officer of Merkle. She will lead a business of 940 people at Merkle while also overseeing delivery across Dentsu’s CXM business which incorporates data and analytics, CRM, commerce, media, digital experience services, and B2B.

Stagg was previously Head of Client Services at Merkle, leading the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines. She is also a former Managing Director of Indicia and Chief Client Officer at KMMS.

“This is a unique opportunity, to take on the role as Merkle’s first UK CEO in a time when we are reimagining the customer experience in the digital landscape,” said Stagg. “We are continuously improving our capabilities and the potential for our CXM line of businesses is tremendous when it comes to driving and supporting our clients’ digital transformations.”

Bondy rises to CEO at Vungle
Mobile ad platform Vungle has promoted Jeremy Bondy to Chief Executive Officer. He succeeds Rick Tallman, who moves into the role of Strategic Advisor.

Bondy, who joined Vungle in 2014, has held a number of senior sales and operational roles at the company, most recently as Chief Operating Officer. He has been responsible for setting up and scaling Vungle’s commercial organization, establishing teams in Berlin, London, Beijing, Seoul, Singapore, Tokyo, New York, and Los Angeles.

“I am honoured to assume the role of CEO. Vungle has many exciting future growth opportunities, and I look forward to guiding our world-class team in creating the industry’s leading suite of tools to help mobile app developers maximise the value of their businesses,” said Bondy. “On behalf of the entire Vungle organisation, I want to express my gratitude to Rick for his invaluable contributions to the company’s historical success and, personally, for his mentorship in preparing me for this role. I look forward to his continued partnership with the company and wish him all the best.”

Salesforce names Bahrololoumi as UK CEO
Zahra Bahrololoumi has been chosen as Executive Vice President and Chief Executive Officer at Salesforce UK and Ireland. She will join the company in March 2021 to lead operations in both key markets.

Bahrololoumi will join Salesforce from Accenture, where she leads the Accenture Technology practice for the UK and Ireland with a particular focus on artificial intelligence, cloud computing, and platforms underpinning new applications. She also sits on the board of TechUK and is a Vice Chair of the Technology Leadership Group for the Prince’s Trust.

“I am excited to join a company with such an incredible track record of driving positive change and success for its customers,” said Bahrololoumi. “Salesforce provides outstanding technology to help businesses digitally transform and there is a unique opportunity for Salesforce to accelerate its growth in the UK and Ireland. Salesforce is also deeply committed to the role that businesses can play in society; I can’t wait to get started and support its game-changing work.”

Edwards to lead EMEA digital experience at Adobe
Adobe has appointed Lee Edwards as its Vice President for Northern Europe, Middle East and Africa. He will lead Adobe’s Digital Experience business across the region.

Edwards previously led Adobe’s Digital Strategy and Solutions business in EMEA, a position he had held since joining the company in January 2020 after 14 years at SAP. He will also take on the role of Managing Director for Adobe UK, helping to drive the company’s CSR and diversity and inclusion programmes.

“Earlier this year, Adobe was named the Best Workplace in Technology among large UK companies, but this is only the beginning. Now more than ever, it is crucial that our employees feel supported in their work, their career ambitions and their personal lives,” said Edwards.

“It’s not just good leadership, it’s also good business. Adobe’s global success this past quarter, including record overall revenue of $3.23bn and seven per cent growth year-on-year in our Digital Experience business, would not have been possible without the incredible engagement from our teams. I look forward to building on that momentum in Northern Europe and helping Adobe’s customers in every industry adapt to a new era in experience.” 

Group Nine selects Camara as DE&I head
Fanta Camara has been elevated to the role of Head of Diversity, Equity and Inclusion at mobile video publisher Group Nine Media. She will design and lead a holistic DE&I strategy, identify growth opportunities, promote the adoption of inclusive practices and provide recommendations to senior leadership.

Camara most recently served as Human Resources Business Partner for Group Nine’s mobile news publisher, NowThis, where she developed tailored solutions for strategic workforce planning, change management and team building, in addition to serving as a Diversity and Inclusion Manager. Prior to Group Nine, she was Senior Human Resources Generalist at Snap Inc. Camara also held multiple human resources positions at The Estee Lauder Companies.

“Group Nine continues to lead the digital media space with its brands’ optimistic content that highlights diverse backgrounds, voices and opinions,” said Camara. “I am thrilled to bring my own personal and professional experience to further cement the company’s foundation as a safe place that is equitable, diverse and inclusive for every employee. We have ambitious goals and I am ready to tackle this crucial endeavour.”

Petranto to head up Kantar Analytics
Data and insights firm Kantar has appointed Chris Petranto as Global Head of Kantar Analytics. He replaces Fuentes who has taken on the role of Chief Operating Officer for the Insights division of Kantar.

Petranto, who will lead teams responsible for supporting client’s digital transformation, has been with Kantar since 2004. Before forming Kantar Analytics, he created and led Millward Brown Analytics.

“It’s a privilege to lead the team and further expand our solutions across the globe” said Petranto. “Since our launch in 2018, we have been on a mission to create the most advanced AI and machine learning tools, enabling our clients to make better business decisions, faster and at scale.” 

GroupM UK restructures
WPP’s media investment group GroupM UK has shifted Niel Bornman, Lisa Humphreys, Paul Rowlinson, Simon Willis, Charlotte Frijns, and Mark Collins into new roles as part of a restructure.

Bornman, currently Global Chief Technology Officer – Data, Product & AI at WPP, move to GroupM UK in January to lead its products and services squad as Chief Product and Services Officer.

Humphreys, current WPP UK Strategy Development Director, will begin a dual role leading the transformation and integration squad as Chief Transformation and Integration Officer, alongside her current WPP role.

Rowlinson moves from Managing Director of Group Digital UK to become Chief Customer Engagement and Growth Officer.

Willis will move from Managing Director of Investment to become Chief Investment Officer – leading the media investment management squad.

Finance and business operations will come together as one led by Frijns, Chief Financial Officer at Group M UK.

Collins will move from Chair of Investment to overall GroupM UK Chair.

“The changes announced today are the latest iteration of our goal to work in partnership with our clients to grow and create competitive advantage. By adopting a more agile way of working with these new overlapping squads we have the ability to adapt and shape our focus based solely on client needs,” said Karen Blackett OBE, GroupM UK CEO. “I am delighted with the new leadership at GroupM UK and thrilled to welcome both Niel and Lisa. Having worked with them for many years at WPP I am looking forward to having them as integral parts of this new era at GroupM UK.”

Tansill named transformation chief at Ogilvy
WPP’s Ogilvy New York has promoted Charlotte Tansill to the role of Chief Transformation Officer. She will lead an integrated strategy function for New York spanning all of the agency’s capabilities, while also partnering with Lauren Crampsie, President of Ogilvy New York, to drive the office’s business strategy and transformation.

Tansill has served in a range of roles across the Ogilvy network since joining in 2008, most recently serving as Executive Director of Ogilvy New York’s social media practice.

“I am grateful to Lauren and Ogilvy leadership for affording me this opportunity.  I am incredibly excited to accelerate growth at Ogilvy by leading our transformation and aligning our business practices with the evolving realities of our industry,” said Tansill. “Over my nearly 13 years at Ogilvy, I have fully embraced the strength of our culture and talent.  Our clients rightfully see us as thought-leaders, and we must innovate and deliver to maintain their trust.  I look forward to working with my colleagues to ensure our leadership position sustains for years to come.”

DDB promotes Hesz and Rooney
Alex Hesz and Roisin Rooney have been elevated to the roles of Global Chief Strategy Officer and Global Chief People Officer at DDB Worldwide respectively.

Hesz will oversee the entirety of DDB’s global offerings and has work to harness the collective power of the global network. He most recently led strategy for the DDB’s Europe, Middle East & Africa and was Head of Strategy for Adam&Eve. He will continue to serve as Adam&EveDDBs Group Chief Strategy Officer for operations in both New York and London.

Rooney will lead recruitment, retention, leadership development and training and initiatives to ensure DDB talent is continuously advancing to stay ahead of client needs. She previously held the role of EMEA Chief People Officer at Adam&Eve.

“I am thrilled to elevate our current leaders from within the network into these roles,” said Worldwide CEO Marty OHalloran. “Things are changing rapidly, and were moving at pace to stay ahead. Alex brings an incredible track record from Adam&EveDDB, an agency known for its legendary work and clients. Ros experience in EMEA with growing the network, fostering our talent, and creating culture will ensure we are helping our people through this challenging time and into the future.”

Adams joins Kubient as partnerships SVP
Kubient, a cloud advertising marketplace, has hired Ryan Adams as Senior Vice President of Partnerships. He is charged with driving demand-side revenue and supporting supply-side inventory with the ultimate goal of growing partnerships and furthering Kubient’s development of relationships with brands, agencies, and publishers.

Adams has over 20 years’ experience as a sales and marketing professional at companies including Centro, where he was Head of Client Direct and Publisher Solutions in the East region.

“Kubient is a cutting-edge company driven by a passionate team of forward-thinking industry experts,” explained Adams. “I’m eager to join my new colleagues and work at a company that is bringing light to industry ad fraud and helping brands optimize their ad operations.”

FutureBrand turns to Esquivel as strategy chief
Eliza Yvette Esquivel has been announced as Chief Strategy Officer at brand transformation company FutureBrand North America. She will lead and build client teams across the agency, while developing and executing transformative strategic work for their global roster of clients.

Esquivel brings 20 years of marketing experience to the role, having previously served as the Senior Director of Global Brand Strategy at Microsoft, where she led a senior team of global strategists and partnership managers that managed the company’s productivity software portfolio. Before that, she served as Vice President of Global Brand Strategy at Mondelez International.

“I am excited to join a creative futures company,” said Esquivel. “I love thinking about and creating the future and see a huge opportunity to innovate the way thats done. I believe in the power of creativity to drive commerce and culture. With todays dynamic shifts in all areas of society, creativity is more crucial than ever.”

Lawson Johnston to manage partnerships at Hudson MX
Ad tech firm Hudson MX has named Sarah Lawson Johnston as Executive Vice President, Managing Director of Agency Partnerships EMEA.

Lawson Johnston joins Hudson MX after three years on the launch team of Covatic, where she will remain on the Board of Directors. Prior to this, she spent 22 years at Mediocean where, as Managing Director for Europe, she focused on new and existing revenue, oversaw the offices in London, France and Germany, and had full responsibility for the company’s European client relationships and business.

“I’m thrilled to be joining Hudson MX at such an exciting inflection point,” said Lawson Johnston. “They secured proof of concept through their work in local markets, they’ve established a fully comprehensive platform to replace legacy providers as the system of record, and they’re now breaking ground with the global agencies. The industry has been crying out for alternatives for years and Hudson MX has delivered a solution that far exceeds the original demand. I have great respect for JT Batson and I look forward to working with him and his team to develop the culture of the company and expand its reach.”

LivePerson adds Hamel and Higgins to exec team
Andrew Hamel has been hired as Executive Vice President of Operations and Emerging AI Businesses, while Shani Higgins has been appointed Senior Vice President of Global Partnerships, at conversational AI company LivePerson.

Hamel will oversee the daily operations of the company, help accelerate growth and scale, reimagine the future of work from a synchronous office-centric model to an asynchronous employee-centric workforce, and steer its business-to-consumer strategy and execution. Before joining LivePerson, he led the development of Amazon’s recommendation engines, search function, and other machine learning-powered experiences. Prior to that, he held leadership positions at Tacit Software, Infoseek, and Tumbleweed.

“Im proud to join LivePersons team as we build the new operating model to scale to the next level,” said Hamel. “Conversational AI is bringing about a shift as profound as search and social did, and its an exciting time to join the industry leader in this space.”

Higgins’ responsibilities include the selection and support of new global strategic alliances as well as the continued growth of existing partnerships. Prior to joining LivePerson, she gained over two decades of experience at companies including Mozilla, Infoseek, and Ziff Davis, as well as in her role as CEO of Technorati.

“Its an important time in LivePersons history to turbocharge growth,” said Higgins. “Im excited to join the companys team of experts as we distribute and integrate our industry-leading tech and inject even more value into our partner ecosystems.”

Ionita joins Organic dev team
Digital marketing agency Organic has appointed George-Andrei Ionita as Senior Developer. He will be focusing on leading back end development across multiple projects and his day-to-day responsibilities will include developing and maintaining cloud-based applications and APIs, ensuring efficiency and stability of backend code, working to design application architecture and helping to develop departmental processes.

Previously a developer at Prodo Digital, Ionita’s experience also includes stints at Fact Digital and Skiddle.

“I was blown away by the level of professionalism, expertise and knowledge at Organic,” said Ionita. “This role is every developer’s dream – being able to work with the latest tech and grow as part of a talented team, in a fun, relaxed environment.”

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Dentsu Aegis Network has acquired majority stake in Ugam, an India-based data and analytics firm, which services both B2B and B2C clients. As part of the deal, Ugam will be integrated into Dentsu’s brand Merkle, a performance marketing agency. Merkle plans to use Ugam’s existing frameworks and tools to optimize Merkle and Dentus’s analytics business and capabilities.

“Ugam is vital to the execution of Merkle’s multi-year analytics strategy of creating a scaled on- and offshore shared analytics service across Dentsu Aegis Network.” said Craig Dempster, president, Merkle Americas. “With its experienced management team, highly-educated workforce, scale, and vertical market expertise, Ugam will bring high-end analytics capabilities, along with a broad spectrum of analytical decision support. Their focus on the US market and Fortune 500 companies will create many synergies and strengthen our existing relationships, opening opportunities for each of our client portfolios.”

Using Ugam’s set of solutions, Dentsu and Merkle will aim to offer improved and scaled analytics-based services within M1, Dentus’s people-based insights, planning, activation, and measurement platform. Ugam, now considered a Merkle Company, will be managed by Sunil Mirani, co-founder and chief executive officer, who will report to Craig Dempster, president, Merkle Americas. According to Ugam, the acquisition will not affect any other leadership positions or the chain of command.

Sunil Mirani, co-founder and chief executive officer, Ugam said: “We have found the perfect partner in Merkle. We complement each other’s strengths, with Ugam bringing advanced analytics capabilities at scale, and Merkle bringing a diverse client base with a largely in-country presence. Most importantly, the cultural fit was evident from day one, and the effects will be immensely positive for all our stakeholders – customers, employees, and shareholders. This deal marks a significant milestone in Ugam’s journey, and I look forward to this new phase with renewed vigor.”

“The US marketing and media analytics industry is growing increasingly competitive, diverse and global. With artificial intelligence and machine learning entering the mainstream, the range of services required to maintain and extend growth requires both complexity of services and efficiency of delivery,” said Alex Yoder, executive vice president, analytics for Merkle. “As the analytics business becomes increasingly commoditized, the pressure to expand capabilities into predictive and prescriptive methodologies simultaneously intensifies. Merkle’s majority stake in Ugam and its resulting enhanced scale and capabilities will be instrumental as we scale to effectively compete with top analytic consulting firms over the next three to five years.”

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The often-controversial transportation network is filing a lawsuit against Fetch, an advertising agency owned by Japanese advertising giant Dentsu, for alleged click fraud relating to ‘fake’ online ads and taking credit for app downloads it had nothing to do with.

“With Fetch, we learned the age-old lesson ‘buyer beware’ the hard way,” Uber said in a statement. “Fetch was running a wild west of online advertising fraud.”

The lawsuit, filed in the US District Court in San Francisco, sees Uber seeking at least $40m (£30m) in damages, according to Bloomberg. Uber is said to have noticed something wasn’t quite right when it cancelled a campaign on far-right website Breitbart, where Fetch had been placing Uber ads.

The cancellation of the campaign came at a time when hundreds of companies blacklisted Breitbart, to prevent their ads appearing on the site, following last year’s presidential election. Fetch pulled ads from all networks associated with Breitbart, but the move is said to not have had any real bearing on the number of app downloads, contrary to what Fetch claimed.

On the back of this, Uber alleges that Fetch had been overbilling by claiming credit for app downloads it didn’t generate. Between 2015 and early 2017, the ride hailing company paid more than $82.5m for ads overseen by Fetch. Uber has refused to pay the over $7m that the ad agency says it owes.

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Dentsu Names Toshihiro Yamamoto New President and CEO
Japanese advertising giant Dentsu has announced the name of its new president and chief executive, replacing current CEO Tadashi Ishii who announced his resignation in December.

Toshihiro Yamamoto has worked at Dentsu since 1981, most recently as senior vice-president, and will take on his new role as chief executive on 23 January. The board meeting that appointed Yamamoto also saw Shoichi Nakamoto named representative director, senior executive vice-president and chief financial officer, and Yoshio Takada taking on the role of representative director and executive vice-president.

Dentsu has been plagued by a number of scandals over the past year, and Yamamoto said his mission was to “re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long-term.

“I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfillment for our people.”

Snap Hires Former State Department Staffer to Lead Global Public Policy
Jennifer Park Stout, current deputy chief of staff to the Secretary of State, is set to become the new head of global public policy at Snap, as the firm seeks to strengthen its ties with Washington ahead of its hotly-anticipated IPO.

Stout has had a long career in government, starting out as a legislative aide for then-Senator Joseph Biden in 1998. She has also served as vice president of international government affairs at insurance firm MetLife.

Stouts hiring isnt the first time the company has raided the State Department for executives. Just last week, former under secretary of state for public diplomacy Rick Stengel was hired by the firm to serve as a senior adviser.

The company has also gained a new chairman of the board in the form of Michael Lynton, who is stepping down from his role as chief executive of Sony Entertainment to help Snap prepare for its IPO.

New EMEA Managing Director Appointed at Integral Ad Science
Nick Morley is joining technology and data company Integral Ad Science in the newly created position of managing director for EMEA, charged with driving the companys continued growth and further expansion in key European markets.

Morley was most recently senior vice president of global sales and managing director for EMEA at Intent Media, and has held roles at Adobe and Efficient Frontier over the course of a decade-long career in digital advertising.

“Europe is a core market for IAS and we are delighted to welcome Nick to the team to spearhead our further acceleration into new markets,” said Bryan St. John, senior vice president of international at Integral Ad Science. “Heading into 2017, we are well positioned to take advantage of our companys growth potential. Nicks understanding of differing market nuances, along with his proven expertise in scaling operations, will be a key component in our success.”

Kirstie Buchanan Joins DMA North Council as Chair
The DMA has confirmed that Kirstie Buchanan, sales & marketing director at the Idox Group-owned digital agencies Rippleffect and Reading Room, will become the new chair of its North Council.

Buchanan brings over 16 years experience in the digital industry to the group, during which time she has been a driving force for innovation and growth at some of the UKs biggest agencies.

“I am excited to appointed chair of the DMA North Council, and look forward to working with the team to increase awareness and engagement across the region,” said Buchanan. “In particular, Id like to focus our attentions on the next generation of digital and marketing talent, both from the junior ranks of our industry and the students that may not have thought about a career in marketing.”

Brass Strengthens Digital Offering with New Head of Mobile
Leeds-based marketing agency Brass is increasing its mobile marketing offering, and creating a new head of mobile role to steer its increased investment in the format. Sam Watson, former head of mobile at Twentysix, will take the position, having begun his agency career as an account manager for Brass in 2009.

“Its great to come back at a time when Brass is flourishing with new client and award wins, the atmosphere in the work place is exciting and every department has mobile on their agenda so I am going to be very busy here,” said Watson.

“In today’s omni-channel world, mobile has become the ‘go to’ technology for brands wanting to seamlessly connect and engage with their audiences,” said Paul Mallett, managing partner at Brass. “Mobile functionality now allows for truly personal and unique experiences. We decided that the time was right to further invest in mobile as a central part of our agency offering, both as a stand-alone service, and as an integrated touch-point within the customer journey.”

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