From this month, the 10% seller fees will be dropped by the secondhand clothes platform, resulting in users receiving more money back from their sales.

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Instead, the platform is introducing a small fee for UK buyers on each purchase.

The 5% fee, which will apply from 15 April 2024, will help Depop continue to invest in its protection offering, customer support, app improvements and growing its community.

Depop CEO, Kruti Patel Goyal, said: “For years, the Depop community has been championing preloved and vintage fashion and pioneering change in the fashion industry.

“With more and more people now looking at resale as an alternative to retail, we want to amplify the impact of our growing community by continually finding ways to make it easier to participate in the circular economy.”

He added: “This change will give sellers more cash in their pocket from each sale, empowering our existing community – as well as those new to resale – to list more, sell more and earn more, while contributing to a more circular fashion system.”

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Working with UK China manufacturers Duchess China and agencies Carat and Elvis, Cadbury will be selling limited-edition Golden Goobilee commemorative plates on Depop to celebrate Creme Egg’s 50^th anniversary. All plates, which will be sequentially priced from £1 up to £50, will go on sale from 26 March, with all proceeds being donated to The Trussell Trust.

To back the launch, Cadbury has partnered with Carat, LadBible, and Twitter to leverage takeovers, videos, and editorial coverage across LadBible and a heart to remind feature on Twitter. Meanwhile, working with Elvis, the chocolate giant has created a social ad where plates are literally ‘dropped’. Cadbury is also lining up influencer activity.

The 50^th birthday celebrations began for Creme Egg back in January and has seen the brand release a 60-second film celebrating 50 years of ‘EATertainment’, an activation starring Gary Barlow, and a Creme Egg-inspired beer with Goose Island Brewery.

“Cadbury Creme Egg has been loved by the nation for five delicious decades, so we’re excited to launch our limited edition china plates, available to purchase now, for our fans to commemorate the momentous occasion in our final installment of EATertainment this season,” said Imogen Davis, Brand Executive at Cadbury owner Mondel?z.

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