As a result, the agreement sees Drovo become the singular promotional display partner for Bolt’s fleet of taxis across the UK.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

The partnership also allows for more efficient branded vehicle wrapping turnarounds, lower-cost campaigns and smoother scalability for its advertising clients, Drovo claimed.

It also grants access to a range of new benefits for the drivers subscribing to this new partnership, such as the opportunity to boost income by up to £2,000 per year.

Drovo Founder & CEO, Artjom Jekimtsev, said: “Bolt is an exciting step forward in Drovo’s growth journey and a big win for our advertising partners.

“Through this partnership, which unlocks exclusive access to a large volume of highly incentivised, long-term committed TXE drivers, advertisers will benefit from maximum campaign exposure and brand visibility across the most active fleet of premium hybrid taxis in London.”

Bolt UK, Senior Operations Manager, Markian Iwaniw, added: “We’re committed to being the best platform for drivers and this new partnership with Drovo provides another reason for black cab drivers to sign up to our platform. Once they have, all drivers have to do is enter their details on the Drovo website, agree to the terms and then they are set to start earning money through the advertising partnership.

“This partnership, combined with the fact black cab drivers are currently benefiting from 0% commission, highlights why we are the platform of choice for black cab drivers in London.”

The post Drovo launches exclusive OOH partnership with Bolt appeared first on Mobile Marketing Magazine.

The driver hub, staffed by a driver liaison team, provides a location for current and prospective drivers to have their questions answered and receive other information. The space will also be used to host events and forums.

“Our new London driver hub allows us to offer a better and more personal service,” said Sam Raciti, UK country manager at Bolt. “Mirroring our driver-focused company ethos, we consulted drivers during the planning stage. The feedback we received suggested drivers wanted the hub located somewhere outside the London congestion zone, with good access to the M25, M4 and Heathrow, and easily accessible from a thoroughfare. Chiswick was the perfect location to meet these criteria. Now, we look forward to welcoming drivers on a daily basis and helping them to get the most out of the Bolt platform.”

Since launching in London in June, Bolt has accepted more than 30,000 drivers on to its platform, where it only charges 15 per cent commission. The Bolt app’s trust-building features include revealing the driver’s photo, name, vehicle type, registration, and their rating.

Last month, Uber was stripped of its London license by Transport for London for putting passengers at risk when an error enabled unauthorised drivers to upload their photos to other Uber driver accounts and pick up passengers. The world’s biggest ride-hailing firm is appealing the decision and, as such, can continue to operate for the time being at least.

Elsewhere, fellow ride-hailing rival Ola has begun registering licensed drivers in London as it prepares to launch its platform in the UK capital “in the coming weeks”.

The post Uber rival Bolt reaches 1.5m London users, opens driver hub appeared first on Mobile Marketing Magazine.