YouTubers creators will now be required to check a box when the content of their upload “is altered or synthetic and seems real”, to avoid misinformation.

When the box is checked, a marker will appear on the video clip, highlighting to viewers that the footage is not real.

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In a statement, YouTube stated: “The new label is meant to strengthen transparency with viewers and build trust between creators and their audience. Some examples of content that require disclosure include using the likeness of a realistic person, altering footage of real events or places, and generating realistic scenes.”

However, the social media giant added that not all AI use will require disclosure.

It said: “We’re not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance.”

The news comes as the platform announced its approach to responsible AI innovation in November last year, which included disclosure requirements and labels on all AI products and features, alongside an updated privacy request process.

“Creators are the heart of YouTube, and they’ll continue to play an incredibly important role in helping their audience understand, embrace, and adapt to the world of generative AI,” the statement continued.

“This will be an ever-evolving process, and we at YouTube will continue to improve as we learn. We hope that this increased transparency will help all of us better appreciate the ways AI continues to empower human creativity.”

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As a result, Littler will appear in BEST’s launch social ad, which has been created in partnership with After The Party Studios.

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The campaign, which launches tomorrow [6 March] will include a nationwide OOH campaign across London, Manchester, Birmingham, Liverpool and Sheffield.

It will also span a nationwide radio campaign across Global Media, with digital media placements across university campuses’ in Birmingham, Coventry, Leicester, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Bristol, Glasgow and Henley-On-Thames, alongside in-store media at the group’s Bluewater store.

The teaser video for the brand will be released at midday today on its Instagram before the full video will launch on tomorrow, which showcases the darts star tucking into a bowl, whilst throwing three bullseyes.

The Sidemen’s Joshua Bradley, known online as Zerkaa, said: “BEST is looking to bring everything the Sidemen is and does into the best possible breakfast product we can create. Directly supporting charities and providing a tasty product that is a healthier option for kids and adults to enjoy on the daily.

“The partnership with Magic Breakfasts is really important to all of The Sidemen as it means we’ll be helping kids who don’t always get a breakfast but would love to get the best start to their day. And having Luke Littler in our ads is perfect, because he’s 100% the best at darts in our eyes, the man’s already a legend!”

The brand will also be donating a significant proportion of its profits directly to Magic Breakfast, a UK-based charity that ensures children have access to a filling breakfast, every day.

The Sidemen’s Manager, Jordan Schwarzenberger, added: “It’s brilliant to be working with the BEST cereal manufacturer in the UK, Mornflake, to make this product for The Sidemen, and to have secured such strong distribution with Tesco at the start of this brand’s journey.

“We feel like we have put in place a lot of powerful building blocks for BEST, have got some brilliant stuff lined up to support it moving forward and will give it the best start possible to its life.”

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YouTube Music and YouTube Premium have surpassed 100 million subscribers across over 100 countries, the streaming giant has revealed.

The figure includes users who are on free trials, however, the tech giant didn’t break down how many users are on YouTube Music compared with YouTube Premium.

In November 2022, YouTube revealed YouTube Music and YouTube Premium reached 80 million paying subscribers combined.

In a blog post, YouTube VP of Product Management, Adam Smith noted: “YouTube Premium helps maintain a thriving creator and artist community, providing them with an additional source of revenue from subscriptions.

“From small beginnings to a community of 100M across more than 100 countries, we’re grateful to our subscribers for their support.”

In a separate post, YouTube Global Head of Music, Lyor Cohen said: “In 2015, many doubted a subscription model could thrive on YouTube. They said the market was crowded and our platform was too different.

“Today – 100 million subscribers later – our distinctiveness is precisely what drives our success and why I still see so much room for growth.”

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In the India trial, Shorts – which gives creators the ability to shoot videos of 15 seconds or less – enabled creators to string multiple video clips together, record with music, control speed settings, and record hands-free.

Now, as the beta expands to the US, YouTube Shorts will enable creators to add text to specific points of their videos and sample audio from other Shorts. The latter will be extended further in the coming months when YouTube launches the ability to use audio from videos across its platform.

YouTube has already introduced a row to its homepage especially for Shorts and has launched a watch experience that enables viewers to swipe vertically between videos. It is also testing the addition of a ‘Shorts’ tab on mobile and exploring ways it can integrate Shorts into the wider YouTube experience through, for instance, making it easy to find a full song after hearing a snippet of it in a Short.

And, on that music front, creators will have access to the music catalogues of over 250 labels and publishers including Universal Music Group, Sony Music Entertainment, Warner Music Group, Believe, Merlin, 300 Entertainment, Kobalt, Beggars, CD Baby, Empire, Peer, Reservoir, OneRPM, and more.

The Shorts beta will gradually roll out to all YouTube users in the US over the next few weeks, but YouTube hasn’t given any indication as to when we can expect a wider rollout to more markets.

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In an update to the its Terms of Service, YouTube announced its decision to rollout out advertising across more ‘brand safe’ videos. And, as these channels are not yet part of the YPP, the creators are not eligible to receive any remuneration. YouTube has also decided not to adjust its eligibility criteria to cater for these creators.

The YPP enables channels with more than 1,000 subscribers and 4,000 public watch hours in the last 12 months to receive a cut of the revenue generated from ads that play on their videos.

The introduction of more advertising has already begun in the US and will begin to rollout to the rest of the world in the middle of next year.

Other changes to the Terms of Service include now treating any revenue payments made as royalties from a US tax perspective, and making it explicitly clear that users are not allowed to ‘collect or harvest any information that might identify a person (for example, usernames), unless permitted by that person’.

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Select, which launched in the US earlier this year, has features including ‘Lineups’, which pre-packages the most-watched content on YouTube across key categories, genres, and audiences; sponsorship opportunities for brands around Sports and Music content, such as the Olympics, F1, Brit Awards, and Euro 2021; and ‘Custom’, giving advertisers the chance to build their own lineups and curate a tailored strategy.

“With YouTube Select, advertisers have an array of creatively diverse British channels and creators at their fingertips. Now with greater ease than ever before, YouTube Select helps advertisers place their brands alongside the voices and the content shaping the UK’s cultural conversations today,” said Ben McOwen Wilson, UK Managing Director at YouTube.

According to ComScore, YouTube is used by 96 per cent of online adults in the UK each month and, on average, these people watch 46 minutes of YouTube per day. More than 20m people now also watch YouTube on their TV.

“With YouTube Select, we are giving UK advertisers the best opportunity to connect with these audiences and capitalise on this unique combination of YouTube and TV,” said Philip Miles, UK Sales Director at YouTube.

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After more than a year of talks facilitated through the World Federation of Advertisers (WFA)-led Global Alliance for Responsible Media (GARM), the social media platforms have all agreed that they will follow definitions for harmful content as laid out by GARM, work to develop a harmonised reporting framework, open up to independent oversight, and commit to developing and deploying tools to improve advertising placement. The first changes should be introduced this month.

“The issue of harmful content online has become one of the challenges of our generation,” said Stephan Loerke, WFA CEO. “As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements. A safer social media environment will provide huge benefits not just for advertisers and society but also to the platforms themselves.”

The WFA – whose GARM initiative is supported by other trades bodies including ANA, ISBA, and the 4As – is encouraging all of its members to apply the same advertising adjacency criteria for all their media spend, regardless of channel.

“We are delighted that GARM has made such significant progress in such a short period of time,” said Raja Rajamannar, WFA President and CMO at Mastercard. “I know these discussions have not been easy but these solutions when implemented, will offer more choice and control for advertisers and their agencies by supporting content that aligns with their values.”

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Shorts enables creators to shoot videos of 15 seconds or less, with the ability to string together multiple video clips, add music, control speed, and record hands-free with the help of a countdown timer.  

The product will get its debut via an early beta in India, where it will test out the above features, before adding more features and expanding to more countries in the coming months. India banned TikTok and several other Chinese apps over security concerns earlier this year.

“There’s much more to come, and over the next few weeks and months, we’ll continue to roll out more creation tools and easier ways to watch short videos on YouTube as we listen to your feedback,” said Chris Jaffe, Vice President of Product Management at YouTube, in a blog post.

“Have fun with it and let us know what you think. We can’t wait to see what you do with Shorts and look forward to empowering a new generation of mobile creators and artists on the worlds largest video platform.”

YouTube’s Shorts offering comes a little over a month after Instagram officially launched its Reels feature, another TikTok clone and response to the ongoing saga regarding TikTok’s future in the US.

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The Alphabet-owned video streaming platform has introduced a row of COVID-19-related videos to its homepage, displaying content from ‘authoritative’ news outlets and health organisations in a bid to provide users with more reliable information about the virus. The section will initially be launched in countries including the US, UK, France, Germany, Italy, India, Japan, and Brazil.

“We want everyone to have access to authoritative content during this trying time, so we’re launching a COVID-19 news shelf on our homepage in 16 countries,” YouTube tweeted. “We’ll expand to more countries, as well.”

YouTube is just the latest in a line of social media companies that are working to prevent coronavirus misinformation spreading and causing more damage on top of the harm the virus is already doing. Facebook is clamping down on people selling products – such as masks and hand sanitisers – for extortionate prices and also cracking down on ads for products which claim to cure COVID-19. Meanwhile, Twitter is removing potentially damaging fake news about the virus, and WhatsApp has partnered with the United Nations Development Programme (UNDP), the World Health Organization (WHO), and UNICEF to launch a ‘Coronavirus Information Hub’.

YouTube has also followed in the footsteps of others (well, one other) within the European Union and said it will reduce its streaming quality across the bloc to prevent a strain on the internet as thousands of people are forced to start working from home and/or self-isolating. This comes shortly after Netflix said it would do the same and stop enabling streaming in high definition within the EU for at least the next month.

The post YouTube to highlight reliable COVID-19 videos on homepage, lowers EU streaming quality appeared first on Mobile Marketing Magazine.

In the wake of the fine, YouTube announced that all creators would be required to designate their content as made for kids or not made for kids in YouTube Studio, and that, in the future, data from anyone watching a video designated as made for kids will be treated as coming from a child, regardless of the age of the user.

YouTube has now revealed in a blog post that this second measure has now been enacted, with the result that on videos made for kids, data collection and usage is limited. The upshot of this is that personalized ads will no longer be served alongside kids’ content, and features such as comments, live chat and will not be supported.

In making these changes, YouTube conceded that they would have “significant impact” on the many creators around the world who have created quality kids content for their audiences, since they will no longer be able to make money from personalised ads around them. “Responsibility is our number one priority at YouTube, and this includes protecting kids and their privacy” the post concluded.

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