As a result, the cloud provider will be able to meet local requirements for cloud environments, accelerate AI adoption and benefits for customers.

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The partnership, which began in 2020 will enable Orange to accelerate its AI adoption in its operations across the 26 countries it serves, with the company also focusing on smarter networks, operational efficiency and improved customer service.

As a result, will bring the cloud to Orange’s own data centres, protecting sensitive workloads that must stay on-premises and also enabling Orange to filter extremely high-volume data.

By bringing the cloud into the data centre via Google Distributed Cloud, Orange is enabling faster deployment of AI applications for local teams, and fostering agility and responsiveness, the telecoms giant said.

Orange Group, CEO, Christel Heydemann, said: “We have a mission to accelerate value creation for Orange with every job, every network, and every customer experience super-powered by responsible AI. Orange sees enormous value in AI across every dimension of our business.

“This partnership with Google Cloud and the cutting-edge solutions announced today are foundational to Orange achieving AI at scale and is a major step towards unlocking significant value from all of our data.”

Google Cloud, CEO, Thomas Kurian, said: “Businesses are increasingly bringing gen AI solutions to the edge of the network to ensure better agility, responsiveness, and resilience.

“Our partnership with Orange addresses that need, combining data, reliable infrastructure, and leading AI technologies to create new solutions to meet Orange’s global needs”

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Mobile network provider Orange has unveiled its new tagline, “Orange is here”, in time for its 30th anniversary.

The new slogan, which has been described by the company as “simple, friendly and informal”, is part of an innovative communication concept, which supports: all of its offers and services, whether aimed at individuals, professionals or businesses.

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The company also revealed it is revamping its communication concept to better reflect its commitment to be a trusted operator.

This new initiative underlines the group’s emphasis on the quality of customer relations and meeting their needs.

Orange, said in a statement: “This new communication concept stands out for its tangible style rooted in reality.”

Orange Executive Director of Group Communications, Caroline Guillaumin, said: “Orange is here. These three words reflect the brand identity that we want to portray at Orange.

“Three words that support the Group’s bold and dedicated approach to be closer, more accessible and simpler. Three words that will be embodied by all employees.”

She added: “Three words that symbolise Orange’s desire to remain close to its customers whilst continuing to stand out. Orange, with 30 years of existence, is looking to the future with confidence and determination”

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The partnership will see the pair work to improve the experience of drivers with connected car innovations, offer a ‘digital home or office’ experience to drivers, and put a loyalty programme in place that promotes the use of connected technology launched.

“We feel privileged to have strategic arrangements with partners such as Orange that give a major boost to our development of car connectivity,” said Arantxa Alonso, head of business development at Seat. “This partnership opens up a large collaborative space for both companies that are pursuing a common goal – promote the use of the connected car and make the car user’s experience easier and more efficient.”

Seat and Orange’s aim of creating a digital home or office experience for drivers focuses on the idea of turning their vehicles into a kind of second digital home. As such, the partners want to provide a way for drivers and their passengers to safely integrate some of their daily activities while driving. In addition, both companies are looking to work on music, audio-visual, and learning content for the connected experience.

To encourage drivers to take advantage of connected car solutions, Seat and Orange will look at offering incentives through discounts, rewards, and gifts in a ‘cross-company loyalty and frequent use programme’.

“This strategic agreement with Seat is a great step for Orange in its strategy of connected objects and Big Data and opens the door to innovations and new developments surrounding cars of the future, which will contribute to helping us achieve our goal of connecting our customers with what truly matters most to them,” said Luis Santos, director of innovation and new digital services at Orange Spain.

The post Seat agrees to work with Orange on connected car development and use appeared first on Mobile Marketing Magazine.