As a result, the health and beauty brand has enlisted singer Jessie J to mark the 20th anniversary of its ‘Campaign For Real Beauty’.

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To celebrate the anniversary, the brand conducted a study which found almost nine out of 10 women and girls say they have been exposed to harmful beauty content online.

This comes as the company said one of the biggest threats to the representation of real beauty is AI, with 90% of the content online predicted to be AI-generated by 2025.

It added the rise of AI is a threat to women’s well-being, with nearly half feel pressure to alter their appearance because of what they see online, even when they know it’s fake or AI-generated.

Commenting on the launch, Jessie J said: “It’s no secret that across the world, including the music industry, women, girls and those who identify as non-binary, face a huge amount of pressure about the way they look. The trends are ever-changing and more intense so it’s a never-ending trap and box to fit in of what “beauty” is. It’s unhealthy, unrealistic, and relentless.

“Social media and emerging technology like AI are accelerating that pressure at an alarming rate. It’s terrifying what it could do to the now and the future generations of young people trying to work out life and who they are. That’s why I am honoured and passionate to be working with Dove to keep beauty real and honest to who we are.

“I will continue to use my voice to celebrate the diversity of all women,” she added.

Dove CMO, Alessandro Manfredi, continued: “At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protecting, celebrating, and championing Real Beauty.

“Pledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl,

The post Dove commits to ‘never using AI to represent real women in its ads’ appeared first on Mobile Marketing Magazine.

Dove has launched a new campaign ‘#RealBrazilianWomen’, challenging the image of Brazilian women being sexualised and reduced to their appearance, especially by foreign tourists.

The campaign has been launched in time for Carnival, which takes place from 10-14th February and aims to broaden the debate, raise awareness, and spark reflection on the topic of stereotypes.

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Created by Soko, Dove’s creative agency in Brazil, the campaign sparks questions related to the topic featuring on billboards, airports and strategic points in the city of Rio de Janeiro in different languages, such as Spanish and English, alongside content on the wellness brand’s social media.

The news follows a survey by Dove, which revealed 61% of Brazilian women stated “this image of the Brazilian woman imposes a standard of beauty” blasting the stereotype as “unrealistic” and does not “correspond to my body type”.

Some 82% agree that “this image does not represent the various types of bodies of Brazilian women and the various types of bikinis they wear.

Dove Brazil, Marketing Director, Andreza Graner said: “Our goal with the campaign is to propose a provocation for reflection on this objectification, especially in the summer and Carnival, as it is a time when women’s bodies are most exposed to societal pressures. This is how Dove seeks to contribute to the construction of a world where beauty ceases to be a source of anxiety and becomes an endless source of happiness and confidence.”

Dove Marketing Manager, Marianna Ferraz, added: “In Brazil, Carnival is a moment when the world is looking at women, so we decided to use the strength of our brand to propose a bold campaign that questions the behaviour that oppresses the women’s bodies in our country.

“Once again, Dove reinforces its brand purpose, to repopulate imagination about beauty and continue contributing to the transformation of the social structures that shape our culture.”

The post Dove’s Carnival campaign challenges stereotypes about women’s bodies appeared first on Mobile Marketing Magazine.