Located at The Castlefield Rooms, from 9:00 am to 12:45 pm, attendees will immerse themselves in a transformative experience at the in-person event which features insights from thought leaders.

Ready to take your digital marketing game to the next level? 

Click here to attend the Digital Marketing Masterclass

Brands confirmed to attend include execs from Asda, Arla Foods, AO, Arriva, Balfour Beatty, The Fragrance Shop and Bacardi Martini.

They will join attendees from West Bromwich Albion FC, Frasers Group, The Champagne Company and Daniel Thwaites.

The event also offers attendees to connect with senior marketers and find ways to conquer the challenges the industry is currently facing.

Through concise expert presentations and intimate roundtable discussions, the Masterclass promises to unveil the latest strategies and solutions that will propel digital marketing efforts to new heights.

What to expect?

Snappy expert presentations: Kickstarting the event, expert speakers will deliver concise, 10-minute presentations, offering valuable insights into cutting-edge social media and influencer marketing strategies and trends.

Intimate roundtable discussions: Following the presentations, attendees will join expert-led roundtable discussions, each lasting 20 minutes.

During these sessions, participants will have the chance to dive deeper into specific topics, ask questions, and brainstorm solutions to their most pressing digital challenges.

With a new expert joining each table, attendees will gain diverse perspectives and valuable insights.

Location

The event takes place on 18 April 2024 from 9 am to 12:45 pm at The Castlefield Rooms, 18-20 Castle St, Manchester M3 4LZ.

Will you be attending?

Click here to register now and secure your spot at the Digital Marketing Masterclass in Manchester. 

The post Join Asda, Domino’s and more at Masterclassing’s Digital Marketing Masterclass in Manchester appeared first on Mobile Marketing Magazine.

Taking place in London on 23 April 2023, marketers will gather to share insights, tackle challenges, and explore the latest strategies shaping the social media and influencer marketing space.

The Masterclass is open to senior marketers from leading brands, offering a valuable opportunity to gain actionable insights, network with industry peers, and stay ahead of the curve.

Register now to secure your spot at Masterclassing’s in-person Social and Influencer Marketing Masterclass

Attendees will also hear from Peel, who has been with the Red Carnation Hotel Collection since 2021.

She joined the hotel giant as its Social Media Manager, a position she held for over two years before being promoted to Head of Social Media in June last year.

In her position, she specialises in global team management, strategy, social-first content creation and talent and influencer management for all 18 RCH properties.

She joined the group from The Lifestyle Agency, where she held the positions of Junior Digital Manager and Digital Account Manager.

Prior to this, she held the position of Content Producer at creative studio, Small Fry.

Location

The event takes place on 23 April 2024 from 9:00 am – 12:45pm at the Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA

What to expect?

Snappy expert presentations: Kickstarting the event, expert speakers will deliver concise, 10-minute presentations, offering valuable insights into cutting-edge social media and influencer marketing strategies and trends.

Intimate roundtable discussions: Following the presentations, attendees will join expert-led roundtable discussions, each lasting 20 minutes.

During these sessions, participants will have the chance to dive deeper into specific topics, ask questions, and brainstorm solutions to their most pressing digital challenges.

With a new expert joining each table, attendees will gain diverse perspectives and valuable insights.

Partners

Social and Influencer Masterclass is in partnership with social media management platform, Dash Hudson and influencer marketing and analytics platform, WeArisma.

Register now to secure your spot at Masterclassing’s in-person Social and Influencer Marketing Masterclass

The post Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass? appeared first on Mobile Marketing Magazine.

The event, which takes place from 1:30pm-5:15pm, offers a unique blend of expert presentations and interactive roundtable discussions, providing an invaluable opportunity for industry experts to address the biggest challenges of the industry.

The event is also free for senior marketers from leading brands, click here to attend.

The event kicks off with 10-minute expert presentations, ensuring a quick dive into the latest strategies and solutions.

From there, attendees transition into expert-led roundtable discussions, each lasting a focused 20 minutes. When the time’s up, the expert at the different tables will rotate, keeping the sessions engaging and allowing participants to gather insights from various industry leaders.

Attendees will also hear from keynote speaker, Duarte Carreira, Senior Digital Manager at Govia Thameslink Railway (GTR), where he is employs a customer-centric approach designed to elevate user experiences, stimulate growth, and encourage dynamic engagement.

Masterclassing Co-Founder, John Owen said: “Masterclassing was launched 12 years ago to offer an alternative to trade shows. Leaner formats and built on meaningful conversations.

“The format has remained ever since. It’s a platform where you can educate, speak one-to-one with peers and help navigate suppliers.”

READ MORE: In Pictures: Sneak peek into Masterclassing’s AI-Driven Analytics Dinner

READ MORE: What to expect from Masterclassing’s Mobile Leaders Dinner?

The post What to expect from Masterclassing’s Digital Marketing Masterclass? appeared first on Mobile Marketing Magazine.

The exclusive event invited senior marketers from leading brands to delve into strategies that not only automate cost-per-acquisition (CPA) reduction but also open doors to capturing net new customers.

Here’s a sneak peek into what attendees faced at this exclusive event:

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

The real value of accurate analytics data

This session delved into the real value that precise analytics data brings to the table. From understanding customer behaviour to optimising campaigns, attendees gained insights into how AI-driven analytics can elevate their decision-making processes.

The dinner also shed light on how AI-driven analytics can can create complete customer journeys as marketers are spending more but are seeing less effectiveness.

Unleashing top-funnel opportunities in Google Ads

Attendees also discovered strategies and techniques to leverage AI-driven analytics for identifying and capitalising on top-of-the-funnel prospects within the Google Ads platform.

What went on?

The event kicked off with a networking session where participants connected over drinks.

Following the networking session, a presentation by industry expert Chris Liversidge (CEO & Founder of Corvidae), paved the way for an in-depth exploration of AI-driven analytics.

The highlight of the event was the expert-led roundtable discussions conducted over a three-course dinner, providing a unique opportunity for attendees to address their specific challenges, ask questions, and exchange ideas with experts in the field.

Were you papped?

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The post In Pictures: Sneak peek into Masterclassing’s AI-Driven Analytics Dinner appeared first on Mobile Marketing Magazine.

Tomorrow, [30 January] industry leaders will gather at Fredericks, Islington, for the Mobile Leaders Dinner, in partnership with Yodel Mobile and Airship.

The guest list includes representatives from Kingfisher, TK Maxx, British Airways, Sainsbury’s, American Express, Immediate Media & Co, Beauty Pie, BP Pulse, and PhotoRoom.

The event, scheduled from 17:30 to 21:00, promises a night of networking, knowledge sharing, and deep dives into major topics shaping the future of mobile marketing.

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

Among the key areas to be explored include: 

Driving upward app growth in an economic downturn: Attendees will be sharing insights and strategies on navigating challenges and fostering app growth, amid challenging economic conditions.

The role of AI in the future of mobile app marketing: Industry experts will shed light on how artificial intelligence is shaping the future of mobile app marketing and the innovative approaches they are adopting to stay ahead of the trend.

Best practices for user acquisition, engagement and retention: The dinner will feature discussions on best practices for not only attracting users but also retaining them for sustainable long-term success.

Achieving sustainable brand growth: Attendees will exchange strategies and success stories, exploring how brands can thrive and expand in a crowded industry.

Must-have tips for App Store Optimisation (ASO): The evening will unravel the must-have tips for effective ASO, ensuring that mobile apps are not only discovered but also preferred by their users.

Click here to attend

The post What to expect from Masterclassing’s Mobile Leaders Dinner? appeared first on Mobile Marketing Magazine.

As we head on into the new year of Masterclassing events, we recap just some of the events that took place this year sparking insightful conversations and tackling the biggest trends and challenges of 2023.

This year, Masterclassing delivered over 150 global in-person and online events in 2023, which were attended by over 4,500 Senior Marketers, Cyber Security, HR and Sustainability professionals, with topics such as AI, social media and digital marketing being debated.

Some attendees of some of the Masterclassing sessions included execs from TalkTalk, LG, Uber, Playstation, Universal Music Group, Tinder and QVC.

Other included execs retailer such as Superdry, Puma, Ralph Lauren, MatchesFashion and Gymshark alongside, FMCG brands like Heinz, P&G, Krispy Kreme and McCain Foods.

Alongside in-person events taking place in Berlin, London, Sydney and Singapore, Masterclassing also held a handful of virtual events, which welcomed execs from Wickes, M&S, Simply Be and Selfridges.

Masterclassing Co-founder John Owen said: “Masterclassing was launched 12 years ago to offer an alternative to trade shows. Leaner formats and built on meaningful conversations.

“The format has remained ever since. It’s a platform where you can educate, speak one-to-one with peers and help navigate suppliers.”

He concluded: “Recently added other formats such as breakfast briefings and dinners to the schedule. The demand for smaller ABM-targeted events seems to be stronger than ever and we hope in 2024 we can make more connections happen.”

Read more: Masterclassing reveals 2024 Future of Mobile Festival schedule

The post In Pictures: Year in review 2023 Masterclassing events appeared first on Mobile Marketing Magazine.

Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London.

The schedule also includes nine Mobile and App Masterclasses across the UK, the US, the Netherlands and Spain, with the first taking place on 27 February 2024 in Barcelona.

Click here to find out more

Each event runs for half a day and allows mobile and app marketers to discuss the industry and challenges faced by the current economic landscape.

“We are excited to share news about our 2024 schedule for Masterclass events,” Co-founder John Owen said.

Masterclassing delivered over 150 global in-person and online events in 2023, which were attended by over 4,500 Senior Marketers, Cyber Security, HR and Sustainability Professionals. 

Recent attendees at Future of Mobile Festival events include Asos, Depop, Monzo, Just Eat, Vodafone, Gymshark, Sainsbury’s, Ralph Lauren, Vinted and Zalando.

Alongside, execs from Babbel, Delivery Hero, HSBC, John Lewis, Travelopia, Expedia, Skyscanner, BT Group, Pepsi Co, Microsoft, Uber and American Express.

Owen added: “Masterclassing was launched 12 years ago to offer an alternative to trade shows. Leaner formats and built on meaningful conversations.

“The format has remained ever since. It’s a platform where you can educate, speak one-to-one with peers and help navigate suppliers.”

He concluded: “Recently added other formats such as breakfast briefings and dinners to the schedule. The demand for smaller ABM-targeted events seems to be stronger than ever and we hope in 2024 we can make more connections happen.” 

The post Masterclassing reveals 2024 Future of Mobile Festival schedule appeared first on Mobile Marketing Magazine.

At next Wednesdays Mobile & App Marketing Masterclass,  you will hear how to put mobile to work most effectively for your business. Speakers from Mapp Digital, Braze, and Adjust will explain how to embed mobile into cross-channel customer experiences; how to humanise the customer journey across multiple channels; and the benefits of automation.

The online event consists of three 10-minute presentations delivered by our digital experts, each followed by a 15-minute roundtable discussion where you can dig a little deeper into what you heard during the presentation. 

The Mobile & App Marketing Masterclass takes place on Wednesday, 10 February 2021 at 9am GMT. Brand marketers can register to take your virtual seat at the event here.

The post Join us next week for our Mobile & App Marketing Masterclass appeared first on Mobile Marketing Magazine.

The event, as always, followed the format of short presentations from experts leading to in-depth roundtable discussions, ending with a keynote presentation from Terry Hornsby from Reach PLC (formerly Trinity Mirror).

If you weren’t able to be there, here’s what you missed.

Mike McDougall, strategy director at Stickyeyes kicked things off by handing out a few tips for driving traffic in programmatic.

“The martech landscape is extremely convoluted and confusing,” he said. “I think we’re in a really exciting time – there are new technologies, software, new DSPs, DMPs, everything – the market is really exploding. What that means is that it can be quite a bamboozling and bewildering landscape.”

According to McDougall, brands need to stick to the basics with precise targeting, relevant messaging, and the right timing; they have to make sure their tech stack is fit for purpose; use smart and effective measurement; and think beyond banner and traditional display advertising.

McDougall was followed by Charlie Raper, brand enterprise director at Amobee, who looked at some of the trends occurring in programmatic.

One of the top trends is brands looking to in-house programmatic – Raper stating they are doing this to improve performance and ROI, because it’s cost efficient, to improve control and transparency, to enhance their data and optimisation capabilities, and to improve working media efficiency.

“In-housing is a trend that’s quite popular today,” said Raper. “A lot of the major advertisers all the way down to brands that are purely digital focused are looking at this as a way to improve results and take more control.”

Lani Kakiet, senior solutions consultant at Selligent guided the audience through the uses of artificial intelligence (AI) in programmatic.

She looked at how AI can be used in programmatic to find the best prices that publishers are willing to pay, automatically select publishers willing to bid for impressions, help predict optimal time and likelihood of engagement and conversion, help with context and sentiment, and automatically tag ad inventory.

“AI could be creating videos or producing music for programmatic advertising,” said Kakiet. “There are loads of different opportunities for artificial intelligence in programmatic, but also in the world of marketing itself. The future of artificial intelligence is very exciting.”

Social media – and, in particular, social analysis – was the theme presented by Duncan McCrum, managing director at Fifty.

He showed off the company’s platform, taking those in attendance through a live demo. As part of this demo, he used a Waitrose UK case study, where the firm were able to create segments – or ‘tribes’ – from Waitrose’s social audience in the UK based on what users follow, their common interests, and their mutual connections.

“We analyse audiences based on what they follow, not what they say,” said McCrum. “Social listening accounts for about two to five per cent of social audience, so it’s very hard to look at an audience at scale and get a true representation of who they are. No one lies about what they follow and it allows us to look at 100 per cent of the social audience.”

James Urquhart, enterprise sales director at Adform, gave the final presentation before the roundtables – providing the brands in the room with a programmatic checklist they should follow in order to get their strategy right.

Urquhart highlighted the importance of measurement, having the consumer at the heart of everything a brand does, having creative that is going to fuel campaigns and ambitions, and having the right controls in place.

The day was brought to a close by Terry Hornsby, director of digital solutions at Reach PLC, who presented how Reach, as a publisher, uses programmatic and why brands need to embrace it.

He highlighted how programmatic can be used to provide real-time feedback, brand awareness and marketing of scale, and help in achieving goals and KPIs. Meanwhile, it enables brands to “spend a little and learn a lot” and decide whether to in-house or not. In Reach’s case, it also enables it to build segments over time – but with a higher frequency.

“Use programmatic to your advantage. Due to the fact it’s all automated, you and your agencies and publishers can work to make it right for you. Just try, because a lot of people don’t want to try something different. So, try something different, build creative relationships.”

The post Programmatic for Brands Masterclass – what you missed appeared first on Mobile Marketing Magazine.

The event, as always, followed the format of short presentations from experts leading to in-depth roundtable discussions, ending with a keynote presentation from Diageo’s Fernanda Gurgel.

If you weren’t able to be there, here’s what you missed.

Proceedings got underway with a presentation from Adam Hawkins, sales director at 4C, who looked at how brands can make their audiences actionable.

He discussed at how many advertisers are now running more integrated media campaigns with video being the driving change in much of the content being delivered.

“We’re seeing when people start to use video, and add that driving change, it means they can invest money in one asset and that asset can be used across multiple channels,” said Hawkins.

Although, he highlighted that operating across multiple channels is a challenge due to different measurement having to be used across each of the channels.

Alice Jones, business development manager at Social Circle took us on a journey through the last nine years of influencer marketing, starting with the emergence of Zoella in 2009 right up to the present day where influencer marketing is used to promote just about anything.

She reminded the brand representatives in attendance that they “buy an audience not an influencer” and to “remember that just because you think an influencer is perfect for your brands, the backend of the audience and the demographics might not reflect that”.

Furthermore, she pointed out that the importance of getting the creative right when it comes to influencer campaigns because audiences “are more than happy to be advertised to via influencers” as long as the message is authentic.

The event rolled on with Gurpreet Dhesi, enterprise business development manager at iAdvize, looking at how brands need to realise that consumers use emotions, conversations, and experience to decide what they pay attention to. As such, authenticity is key.

“The market now is about being more consumer-centric and customer-focused… The key is to make the customer experience authentic,” said Dhesi. “We can introduce a number of technologies, we can introduce a number of automated tools, but the key driver is to make that customer experience authentic.”

Dan Almond, digital consultant at Stackla, highlighted how we’re in an ‘era of visual content’ powered by smartphones and social networks which have changed how we shop, communicate, and experience the world. But this shift has created challenges.

“As the number of devices, platforms, and networks continues to proliferate, so too does the noise that brands need to cut through in order to remain effective and in order to actually reach their target consumers,” said Almond.

In order to cut through the noise, Almond agreed that influencer marketing can be an effective way of solving the challenge. However, he suggested that other challenges, such as the volume of content and the authenticity of content, can only really be solved through consumer-generated content – while it still solves the challenge of cutting through the noise.

“Your customers really are your best marketers. And, when we’re able to efficiently leverage all the content that they produce and then marry it with the broader awareness that influencers can provide, the results are going to be really spectacular,” said Almond.

The presentations prior to the roundtables were rounded off by Dan Best, VP EMEA at IndaHash, who addressed some of the myths surrounding influencer marketing. Myths he looked at included the belief in some quarters that influencer marketing could be effective for all brands, the belief that it’s not truly measurable, and the belief it’s not truly authentic, among others.

He suggested that brands should ask themselves if a task stated within a brief is something they would be willing to do themselves and figure out if that brief is right for their brand, the influencer, and the platform.

Best said: “If you’re giving an influencer a really poor-quality brief and you’re expecting them to do things that are way off track from what they’re used to doing, unsurprisingly, the quality that comes out isn’t going to quite look right.”

The event ended with a keynote presentation from Fernanda Gurgel, global social media intelligence lead at Diageo. Gurgel shared how Diageo has been unlocking the true value of influencers by using social media intelligence.

“The right influencer partnerships can be valuable partners for brands, capable of building genuine connections in culture, amplifying reach and engagement rates,” she said. “However, most of the influencer marketplace evaluation counts on metrics such as new followers, engagement rates, cost per engagement. If your brand partners with influencers to drive authentic connections, then top level metrics alone won’t cut it.”

Social listening plays a critical role to find the perfect influencer match and assures that your brand is engaging in a positive and valuable relationship, according to Gurgel. The most important step is knowing what you want to achieve by partnering with influencers.

An example of this is Diageo’s JW My Edition campaign, where it introduced a premium personalised bottle just ahead of Father’s Day. It wanted influencers to spread the word about the limited gift and also link consumers to purchase online. This meant success could be measured both in terms of the conversations generated and the sales they drove.

The post Social Media & Influencer Marketing Masterclass – what you missed appeared first on Mobile Marketing Magazine.