Community Fibre has called out BT and Virgin Media for “stifling” and “confusing” customers, making it harder for them to leave and join other service providers.

The move comes as, earlier this month, Ofcom announced it was going to stop internet providers from “misleading customers” about the technology being used to deliver their internet.

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According to Community Fibre CEO, Graeme Oxby, Ofcom should be “outraged on behalf of the public that BT, Virgin and others continue to stifle and slow down competition and confuse customers.”

He said: “If broadband providers use any copper to deliver the service, they shouldn’t tell consumers that it is fibre as that is ‘fibre fibbing’.

“Those companies who don’t provide 100% full fibre have been misleading customers for years and should implement ‘technology truthfulness’ in all their communications without any further delay.”

Rather than waiting for Ofcom to fine the offenders, Oxby has challenged The One Touch Switching Company (TOTSCo), the organisation sanctioned and supported by Ofcom and funded by BT, Virgin and Vodafone, alongside the big players to pull their socks up and deliver the one-touch switching service for 14 March 2024.

He added: “Consumers want it, competition requires it and the Regulator has mandated it, so let’s get on with it.”

Mobile Marketing Magazine has contacted BT and Virgin Media for comment.

The post BT and Virgin Media accused of ‘stifling’ competition and ‘confusing customers’ appeared first on Mobile Marketing Magazine.

Actility

Paros now boasts its own autonomous LoRaWAN network, connecting all digital devices for ongoing and future smart city projects. This digital infrastructure, backed by Actility’s ThingPark Enterprise platform, provides real-time data – from available parking spots to home water consumption and ambient metrics like temperature and air quality – directly to its citizens.

ThingPark Enterprise is a LoRaWAN IoT connectivity management platform that helps customers build network infrastructure by managing LoRaWAN gateways, add new LoRaWAN devices, and monitor network operations. Ensuring secure connectivity, it facilitates efficient data management from sensors to cloud applications and offers modularity and scalability.

The first task tackled in this smart city transformation was one of urban mobility’s significant challenges: parking. The questions were direct – how can parking become a hassle-free experience? How can parking spots be effectively monitored in real-time?

The solution is Cicicom’s Smart Parking platform. Kickstarting with 150 parking sensors around the port, the vision is expansive, with plans to incorporate more utilities. A key component, Cicicom’s parking sensor S-LG-I3, boasts a 99 per cent detection rate, prolonged battery lifespan, and the ability to identify the parked vehicle via identification tags.

The benefits of this system include streamlining the parking process, with real-time information on availability and navigation; alleviating traffic congestion; promoting environmental sustainability by decreasing vehicle emissions; effective management of special use parking areas; harnessing real-time parking data for strategic municipal decisions; enhancing traffic law efficiency; and cutting down administrative costs for the municipality.

“I feel immense pleasure to endorse Cicicom for their revolutionary Smart Parking solution, powered by Lorawan technology,” said Samios Thanasis, Deputy Mayor of Paros. “This collaboration will catapult Paros into the forefront of smart cities globally. With real-time parking details made readily available, our traffic management will improve significantly and our endeavours for environmental sustainability will achieve a new benchmark. This solution will streamline parking, thus enhancing overall user experience, while reducing congestion. Our strategic partnership with Cicicom, an IoT industry leader, is reflective of our commitment to making Paros a city that is prosperous in every aspect.”

The post Acility and Cicicom transform Paros into “Europe’s first smart island” appeared first on Mobile Marketing Magazine.

Bouygues Travaux Publics, offshoot of global construction groups, Bouygues Construction, has deployed 

The UBY Soil solution, backed by Abeeway’s multi-technology sensors and LoRaWAN network technology, helps streamline, speed up and secure the creation of digital spoil tracking forms, while also locating and tracing the fleet of hundreds of trucks involved in spoil removal for Bouygues Travaux Publics. The UBY Soil solution comprises an iOS and Android mobile- and tablet-optimized app, and a web-based dashboard for real-time spoil tracking, reporting and configuration – adding, editing and configuring sensors.

This initiative aligns with another IoT project already deployed by Bouygues Construction, in which over 20,000 pieces of equipment are being tracked using LoRaWAN technology.

Regulatory changes have made the management of excavated material a priority for all construction sites in France, and notably all the worksites of the ‘Grand Paris Express’ metro project. The spoil that leaves the construction site has the status of waste and must be disposed of in planned landfill sites.

The challenge for construction sites is not only in the amount and diversity of spoil, but also in providing full traceability of excavated material to the final outlet. The project owner, as the person responsible for the burial or repurposing of the waste produced within the framework of his project, needs a tool that guarantees this traceability.

Bouygues Travaux Public worked initially with various subsidiaries of Bouygues Group (e-Lab, the Group’s R&D entity, C2S, the Bouygues IT and software development subsidiary), to develop UBY Soil. Abeeway’s smart multi-technology geolocation devices were selected to complete the solution.

UBY Soil is part of the UBY family of solutions, designed and developed by construction industry experts to help general contractors and infrastructure operators tackle their environmental, productivity, health, and safety challenges.

UBY Soil ensures the traceability of spoil from the moment it is excavated and loaded onto a truck, to when it leaves the site and all through its journey until it is deposited at an approved collection site. To date, it has been deployed for 3 different projects covering many Grand Paris Express construction sites, but also on smaller sites in the Paris region and in the South-West of France. 

Abeeway devices work perfectly outdoors as well as indoors thanks to their multi-technology geolocation system, integrating GPS, Low-power GPS (patented), wi-fi Sniffing and Bluetooth Low Energy. Also offering years of battery life, intelligently configured multimodal behavior and advanced location resolution algorithms, Abeeway trackers provide geolocation intelligence for a wide range of use cases, in construction, industry and the supply chain.

Thanks to contactless NFC tags embedded on the Abeeway sensors attached to the truck dumpster, the operator can create and fill in the spoil tracking slip with the UBY Soil application in a couple of taps before the truck leaves the site of origin. The digitized slip is uploaded to the secure server, sent in an email and displayed on the mobile device if asked for.

Throughout its journey, the truck’s position is communicated through LoRaWAN network technology. This uses an unlicensed radio spectrum and allows battery-powered sensors to communicate with IoT applications across a long-range while also consuming ultra-low power.

Upon arrival at the destination site, the inclinometer detects the bucket movement and records the exact location of the unloading. All the information is summarized and can be consulted on the UBY Soil dashboard. An alert system instantly detects a possible destination error to guarantee optimum traceability of the excavated material. 

The post Bouygues Travaux Publics rolls out IoT debris monitoring solution appeared first on Mobile Marketing Magazine.

Latin American drugstore chain

The platform enables RaiaDrogasil to present customers with a branded captive onboarding portal when they connect to any store’s guest wi-fi network. Through this portal, customers can share their personal information, such as their name, email address, phone number and CPF (personal training account), to sync with the company’s Salesforce CRM platform. Customers then receive an SMS with a link to their special offers that can be activated in the mobile app and bought either online or in-store. Everything is in compliance with LGPD. (Brazilian Data Protection Law). To prevent duplicate records and maintain good data hygiene, Cloud4Wi also checks in real-time whether a new wi-fi sign-up is a new or existing customer.

Every in-store or online interaction is logged on an individual 360-degree customer profile that connects online and in-store services, allowing customers to be targeted with highly relevant and personalized offers as they move between the two. Upon entering a store, an existing customer would automatically join the guest wi-fi and received deals based on their past purchases or online browsing activity.

In the first three months after deployment, the campaign achieved an SMS opt-in rate of 75 per cent, and generated 2,200 individual transactions. The average revenue generated was R$ 390.45 (£6.80) for every 1,000 SMS messages sent.

“We knew that before any campaigns could be designed, we first needed a mechanism to effectively onboard customers and get them to share their data,” said RaiaDrogasil Digital Marketing Manager, Aretha Cursino Rodrigues. “We also needed to do this in a way that complied with LGPD and with the consent of each individual customer. Now, upon entering one of our stores, an existing customer will automatically join the local guest wi-fi network, allowing us to identify them and send perfectly timed deals based on their past purchases or online browsing activity. We can also present new customers with a tailored onboarding experience so they can opt in to receive the same offers. We simply couldn’t have achieved this without Cloud4Wi’s close partnership and guidance.”

The post RaiaDrogasil rolls out in-store, location-based offers platform in Brazil appeared first on Mobile Marketing Magazine.

Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, it allows brands to reach their customers with the right message on the right channel, autonomously determining the next-best-action for each individual customer.

Optimove’s platform sends more than 81bn optimized messages each year, for brands including Dollar Shave Club, Staples, JD Sports and Papa John’s. The company said the Kumulos acquisition will bolster its AI engine, adding native mobile capabilities to allow brands to seamlessly orchestrate multichannel marketing journeys across web, email, and mobile channels.

“Our accelerated growth has been driven by building the most powerful orchestration ‘brain’ in the market on top of our CDP,” said Optimove Founder and CEO, Pini Yakuel. “To support our next stage of growth, we will continue to add expanded capabilities to help marketers reach customers in many different ways. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing as they provide an easy way to build out sophisticated mobile and web campaigns.”

With the Kumulos acquisition, Optimove now enables marketers to re-engage customers with mobile push notifications; create customized in-app messages and inbox messages; trigger automated messages leveraging geofences and beacon technology; and acquire new mobile app users from websites, emails, social media, digital advertising, out-of-home advertising, and more with deferred deep linking technology.

The post Optimove adds mobile to its toolbox with Kumulos acquisition appeared first on Mobile Marketing Magazine.

It’s been a year when fortitude and resilience has been to the fore, and we salute all those on the frontline of the pandemic, from healthcare workers to essential workers in retail, logistics, and parents who have spent much of the year juggling home schooling with home working.

We hope 2022 brings a better year, and in singing off for 2021, would just like to thank all those companies who have supported us through our events, content and awards programs these past 12 months.

From all the team here on Mobile Marketing Magazine and Masterclassing, we wish you a happy and peaceful Christmas and holiday season.

David Murphy
Editorial Director

The post Signing off for 2021 appeared first on Mobile Marketing Magazine.

3Dtracking

3Dtrack allows 3Dtracking’s telematics service provider partners to easily demonstrate their vehicle tracking services and quickly run trials with potential customers without installing hardware. It can be installed on any mobile device, including smartphones and tablets, running iOS or Android.

Once the 3Dtrack app is installed on a mobile device and after an initial registration, the exact location of the mobile device is transmitted over a data connection to the 3Dtracking platform and displayed in real-time on the live tracking page. The 3Dtrack app also transfers speed and directional information and can track the distances of individual trips.

The mobile devices running the 3Dtrack app are fully integrated with a customer’s account on the 3Dtracking platform and are included in all relevant reports. In the same view in the 3Dtracking platform, a fleet manager can see all vehicles, assets and IoT devices being tracked, including the new ones running the 3Dtrack app on a mobile device.

3Dtracking said that the 3Dtrack app gives the company’s telematics service provider partners the option to offer entry-level vehicle tracking services for price-sensitive customers and projects by eliminating the need to buy and install hardware.

“We are pleased to offer our telematics service provider partners an additional tool to better manage and improve their service operations,” said 3Dtracking General manager, Noam Cimand. “Our new 3Dtrack mobile app simplifies the new customer on-boarding processes for our partners and allows them to quickly demonstrate the value of their services to new customers.”

3Dtrack also includes four customizable, multipurpose inputs for configuring workflow processes for workforce management and operational compliance purposes. For example, it can be used by a fleet manager to allow its individual drivers to designate specific trips as for either business or private purposes. 3Dtrack can also be used, to monitor the movements of a construction worker and track the time spent at designated sites.

The 3Dtrack app also includes a panic button that is directly integrated with the 3Dtracking platform and can send an alert to the fleet manager for immediate action.

The post 3Dtracking launches 3Dtrack app that turns any smart mobile device into a GPS tracker appeared first on Mobile Marketing Magazine.

Most Effective Advertising Campaign
Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden Video and Interactive End Card
Volkswagen and S4M – Converting 44% of Impressions to Volkswagen Dealership Visits

Most Effective Anti-fraud Solution
App Samurai – Interceptd: Real-time Fraud Prevention Tool
TrafficGuard – TrafficGuard: Clarity Beyond Measure

Most Effective App Install Campaign
Hard Rock International & Yellowhead – Hard Rock International & yellowHEAD Hit the Right Chords with Snapchat Audiences
inDriver and Bidease – Programmatic User Acquisition for a Ride-hailing Service
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Augmented Reality/Virtual Reality Campaign
BMB and Facebook UK – Connecting Kylie Minogue To Fans With Augmented Reality
NHSBT and MG OMD – Snapchat Lens for NHSBT Organs Campaign
The Transport Accident Commission Australia, Unbnd and Taboo – Left Unfinished
Torrens University Australia, Billy Blue College of Design, Unbnd and SomeOne – Start Your Adventure AR

Most Effective FMCG/CPG Campaign
Chicago Town, Mobsta, IRI and Wavemaker North – Chicago Town Leveraging Location Data
Jack Daniel’s, Spark Foundry and Hawk – Jack Daniel’s: Tennessee Whiskey Original and Tennessee Apple
Frito-Lay, OMD and Tapjoy – Frito-Lay Drives Holiday Brand Lift with 2.6m Gamified Engagements
GSK Narhinel Italy, Digitas UK – Narhinel Method Campaign
Russian Standard Vodka, The Village Communications and TabMo – Raise Your Standards in Vodka
McCormick, Spark Foundry and Hawk – Schwartz Herbs and Spices Campaign

Most Effective Influencer Campaign
Deutsche Telekom and Mindshare – What We Do Next
Disney and Titan Digital Media – Disney+ Launch Campaign
Ocean Spray and Captiv8 – Ocean Spray Craisins Dried Cranberries 2020 Holiday Campaign
Vichy and Billion Dollar Boy – Vichy Ambassador x E-retailer Partnership

Most Effective Launch Campaign
Fertility Circle and Redbox Mobile – Fertility Circle Launch Campaign
Genesis and PadSquad – Genesis Young Luxury Campaign
Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
NHS and MG OMD – NHS COVID-19 Test & Trace App

Most Effective Location Campaign
Kraft Heinz, Blis and Publicis Groupe – Karvan Cevitam Signature Blends and Jumbo Campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Rent a Car and Uberall – Driving Online Consumers to a Location “Near Me”
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting
Vets4Pets and Blis – Brand Awareness Campaign

Most Effective Messaging Campaign
Coca-Cola, Mobsta and Mediacom – Coca Cola Lightswitch
GambleAware, Goodstuff and Picnic – Tap Out, Take a Moment
Iterable – Brand Affinity
Orange and Airship – Retaining App Users and Cross-promoting Apps
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Paid Social Campaign
Deutsche Telekom and Mindshare – What We Do Next
Mobile Legends and Titan Digital Media – Mobile Legends 515 eParty
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Vodafone Turkey – BJK Woman Team Sponsorship: #IExist Campaign

Most Effective Pandemic Campaign
HP and PadSquad – HP Colorizer: Print, Play and Learn
Kwalitaria and Fingerspitz – Delighting During COVID-19
OmniGOV, The Department for Business, Energy and Industrial Strategy and Mobsta – UK Government COVID-19 Business Support for BAME SMEs
Palmers and S4M – Driving Over 27,000 Visits for Palmer’s During the Pandemic
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Textlocal – Streamlining the Delivery of COVID-19 Test Results with SMS

Most Effective Performance Marketing Campaign
Docks Bruxsel, Mobsta, Halo and BWP – Docks Bruxsel Footfall Attribution
GS Shop and Moloco – GS SHOP Achieves 4,000% ROAS Through Dynamic Creative Optimization with Moloco
Just Eat Takeaway.com and Liftoff – Just Eat Takeaway.com Acquires New Users and Re-engages Inactive Customers
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simpli.fi – Luxury Retail Brand Increases Online Sales and ROAS with Simpli.fi
The Royal Navy, MG OMD and Adludio – Navy Submariners

Most Effective Retail Campaign
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting

Most Effective Search Campaign
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform
Vodafone Turkey – Competition Management Strategy for Search Engine Advertising During the Pandemic

Most Effective TikTok Campaign
Huawei and Connector by Granite – Huawei X Fleming
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Torrens University Australia, Billy Blue College of Design, Unbnd and SomeOne – Start Your Adventure AR

Most Effective Use of Data
Empiricus and MoEngage – Insight-led Mobile Engagement
Gold Fish Casino Slots by Sciplay and Yellowhead – The Jade Monkey Campaign
Iterable – Brand Affinity
Manchester United and Airship – Growing Engagement with Personalised Manchester United Predictions
T-Mobile and Velti – Daedalus Clustering
Vodafone Turkey – Personalization with Vodafone Data Modeling

Most Innovative Campaign
My Online Therapy and Yodel Mobile – Transforming How We View Therapy: My Online Therapy Disrupts the Health and Wellness Sector
The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden

The post 2021 Effective Mobile Marketing Awards shortlist revealed appeared first on Mobile Marketing Magazine.

The awards, now in their 12th year, celebrate excellence in digital marketing across 28 categories. Winners in last year’s competition included SEAT, T, 7-Eleven, Gousto, McDonald’s, the United Nations, and T-Mobile Netherlands.

There are a total of 23 categories to enter, including individual categories for the Most Effective Campaign on TikTok, Instagram, Snapchat and Facebook. The Awards also include a category for the Most Effective Pandemic Campaign, plus categories for the Most Effective Attribution Solution and Most Effective Anti-fraud Solution.

The entry fee is £195 plus VAT per submission, to enter into one category. The cost to enter the same campaign or solution into additional categories is £150 per additional category.

There’s more information here. Or you can click here to head straight to the Awards Portal and start on your entries.

In the meantime, here’s the full list of categories…

Most Effective Location Campaign

Most Effective Performance Marketing Campaign

Most Effective Messaging Campaign

Most Effective Advertising Campaign

Most Effective Launch Campaign

Most Effective Retail Campaign

Most Effective App Install Campaign

Most Effective AR/VR Campaign

Most Effective Integrated Campaign

Most Effective Pandemic Campaign

Most Effective FMCG/CPG Campaign

Most Effective Paid Social Campaign

Most Effective Influencer Campaign

Most Effective Search Campaign

Most Effective TikTok Campaign

Most Effective YouTube Campaign

Most Effective Snapchat Campaign

Most Effective Instagram Campaign

Most Effective Facebook Campaign

Most Effective Twitter Campaign

Most Effective Use of Data

Most Effective Anti-fraud Solution

Most Innovative Campaign

The post 2021 Effective Mobile Marketing Awards: final deadline extension appeared first on Mobile Marketing Magazine.

There are nine sessions in total, running from Tuesday through Thursday, hosted by Leadfamly, Tailify, QueryClick, Verizon Media, S4M, MentionMe and Tribe. In each one, the speaker will take a deep dive into one specific aspect of retail digital marketing. The sessions are free for brand marketers to attend. The full list of Workshops is below. Just click on the links to regsiter for any that you think you may find useful.

Masterclassing Future of Retail Workshops Schedule

Tuesday 13 July:

9am – Using Social Commerce Concepts and Gamification to Improve Customer Experience. More information.

10.15am – Using Behavioural Science to Create Influencer Marketing Campaigns That People Love. More information.

11.30am – How to Achieve Post-Cookie Marketing Success in Retail. More information.

Wednesday 14 July:

9am – How Data, Technology and Creativity Help Us Connect with Digital Shoppers of the Future. More information.

10.15am – Taking a Holistic Approach to Performance Marketing in Retail. More information.

11.30am – Life After Lockdown – 5 Ways to Bring Customers Back to the High Street. More information.

Thursday 15 July:

9am – How to Turn your Customer Base into an Engine of Growth. More information.

10.15am – Say Hello to the Future of Omnichannel Retail. More information.

11.30am – Riding the Social Commerce Wave with Influencer Marketing. More information.

Spaces are limited so choose your sessions and sign up today. 

The post Join us for our Future of Retail Workshop sessions next week appeared first on Mobile Marketing Magazine.