The collaboration aimed to acquire new users for SupePlays’ two titles, Dice Dreams and Domino Dreams. The campaigns were active on iOS and Android in the US, the UK, Germany, France, Japan, Korea, Canada, Australia, Italy, Spain, and the Netherlands. During their run, data from 2 million users was analysed.

Achieved Results

Scaling Gamelight resulted in a direct impact on revenues and ARPU that Dice Dreams generates. This has increased the average ARPU of Dice Dreams on Google Play and Apple App Store by 15% and positively impacted the store rankings, resulting in an organic uplift.

• Gamelight showed a 38% higher D30 ARPU than all other media sources.
• Superplay has reached 100%+ ROAS profitability on fully matured cohorts.
• Scaling Gamelight increased the total average ARPU on app stores by 15% across the whole game. 

Gamelight accurately predicted the users with the highest potential LTV for Dice Dreams and improved its store rankings by 48 positions in the Free Games US store charts.

Impressive long-term retention and ROAS growth were observed, with a D30 of +212%, a D90 of +387%, and +508% for D180. 

In conclusion, Gamelight and SuperPlay achieved these results thanks to:

• Endless event postback window
• 38 various in-game events shared
• Dynamic events fired at each level pass
• AI Targeting for optimization
• High budget caps to scale

Fraud Prevention 

To deliver high-quality users, Gamelight uses a 4-layered solution. Gamelight has an extremely low fraud suspicion rate on MMPs, landing as low as <0.5% across all fraud categories. The general fraud prevention stack consists of the following layers:

• Gamelight’s self-published apps use the Singular Fraud Prevention Suite and block any user that looks suspicious.
• Every user will have to pass Gamelight’s Fraud Prevention Solution before being served game recommendations.
• SuperPlay uses AppsFlyer’s Protect360 solution as a first instance to analyze all clicks and installs.
• For further validation, Scalarr is used to validate that all requirements are met.

Special Events Activation

Beyond usual UA efforts, SuperPlay and Gamelight have teamed up to host various events throughout the year, coinciding with different festive seasons. By syncing Dice Dream’s in-game events with special rewards on Gamelight’s apps, the collaboration was taken to a whole new level with Halloween Special, X-Mas Boost and Valentine’s Day Special.

During the execution of the events, Superplay achieved an impressive +32% boost in revenues on Gamelight, as well as a user activation of +24%.

Noga Laron, CMO at SuperPlay, UA & RT Lead at SuperPlay, adds: “We deeply value Gamelight as one of our key strategic partners. They play a pivotal role in our growth, covering a substantial portion of our UA spend and actively contributing to the success of our apps.”

Conclusion

The long-term collaboration between Gamelight and SupePlay to promote their two titles, Dice Dreams and Domino Dreams, enabled both sides to reach new heights.

Through scaling Gamelight, harnessing its AI Algorithm, and hosting various events throughout the year, the collaboration achieved impressive ROAS Growth and ARPU milestones, effectively reaching and engaging with the target audience. As a result, Superplay has reached a 100%+ ROAS profitability on full matured cohorts and a +15% Increase in app store ARPU, improving their store rankings by 48 positions, Free Games (US) store charts.

Read the full case study here.

The post Case Study – SuperPlay’s $500,000 daily spend on Gamelight appeared first on Mobile Marketing Magazine.

Their winning business model 

Gamelight launched their product with the right vision: they were the first user acquisition company to operate its business model based on an AI algorithm fully. Through Gamelight’s seven self-published rewarded marketing apps, they collect users’ preferences, gaming histories, and behaviours to tailor game recommendations to players. Creating a model where users can be rewarded for playing games while at the same time contributing to optimising gaming experiences for others. 

This innovative approach has managed to change the game for their partners’ campaigns, where they can bring in a large number of quality users. It is a win-win situation where players get to experience personalised gaming experiences, and partners get loyal users who will engage with the game over time. The platform was awarded the title of “Best AI Tool” at the dottComm awards, “Best Use of AI” at Digiday Europe Awards, “Best App Advertising Platform” at the App Growth Awards, and “Best Mobile Marketing Platform” at the Digiday Technology Awards for being able to deliver outstanding results that efficiently exceed industry ROAS benchmarks.  

Quickly climbing the ranks

Even though we are still early in 2024, the company has had significant growth. In January, they announced that they are set to reach $1 billion in revenues just one year after launch. Previous insights from the Singular Market Snapshot showed that for Match-3 vertical they are the 2nd largest source on Android and the 3rd on iOS, outperforming big players like Meta, Applovin, Unity. 

Gamelight now also ranks as the 5th largest mobile network in the world across all genres, cementing their status as a market leader, showcasing their effectiveness in meeting diverse clients’ demands. 

On the latest Singular Market Snapshot, Gamelight holds a position behind Google, Meta, Applovin and Apple Search Ads in the ranking, while surpassing industry leaders like Moloco, Unity, Ironsource, TikTok, Liftoff, and numerous others.

Key takeaways

• Gamelight is among TOP5 largest mobile network in the world across all game genres globally
• Their quick rise is built off of their innovative AI algorithm 
• Gamelight is showing great promise to reach even more milestones in 2024

Discover the plattform yourself at Gamelight.ai.

The post Gamelight ranks among Top 5 ad networks globally, Singular’s analysis reveals appeared first on Mobile Marketing Magazine.

In the fast-paced realm of mobile marketing, you should have your eyes on Gamelight. The user acquisition platform is set to hit an impressive $1 billion in revenues in 2024, merely a year after its debut.

The German-based company quickly rose to prominence and is today the world’s largest rewarded marketing platform for mobile games. The success of the company is built on their innovative award-winning AI algorithm, which is set up to reshape the landscape of mobile marketing campaigns.

Co-founder Günay Aliyeva says: “Without any external investments or the backing of a large corporation, Gamelight was built from scratch. It’s incredibly satisfying to witness how, in a short span, Gamelight has earned recognition as a prominent player in mobile marketing thanks to the excellence and scope we bring to our advertisers.”

Unlocking Gamelight’s success formula

When asked, Gamelight attributes its quick rise from a start-up to an established company in one year to two factors: Its AI algorithm and its expanding team.

Their revolutionary AI algorithm leverages an extensive array of data points to generate actionable insights. By analysing users’ gaming history, demographic data and past interactions, Gamelight’s algorithms can decipher preferences and favoured genres, leading to highly relevant recommendations tailored to individual players. By identifying behavioural patterns among players, it is made easy to enhance user engagement and retention, empowering Gamelight’s algorithms to optimise experiences and extend play sessions.

Harnessing the power of a vast user base spanning ten self-published game recommendation platforms, Gamelight consistently channels top-tier users to the forefront of leading mobile game publishers worldwide. Remarkably, within just its inaugural year, Gamelight firmly established itself as one of the foremost game recommendation platforms across North America, Europe, Japan, and South Korea.

Contributing to Gamelight’s exponential growth is its diverse and dynamic team spanning 12 different global locations. From the central office in Hamburg to outposts in Canada, the UK, China, and across Europe, the international team fosters broad perspectives and an inclusive culture, propelling Gamelight’s evolution and success.

Gamelight’s Accolades in 2023

The industry has taken notice, with Gamelight securing several prestigious awards and hitting impressive milestones in 2023. Here are some achievements that stand out:

• Won awards such as “The Best AI Tool” at the dotComm Awards, “Best Mobile Marketing Platform” at the Digiday Technology Award and acknowledged as the Best App Advertising Platform at the App Growth Awards.

• Gamelight covers 12% of ad spend of all Match-3 games globally, being in the top 3 largest sources on iOS and the TOP 2 on Android just after Google Ads, according to insights from Singular Market Overview.

• Currently ranked as a TOP 3 advertising source on AppsFlyer Index across multiple game verticals and regions, next to giants Google and Meta, outperforming Applovin, ironSource, Unity, TikTok and others.

The Road Ahead for Gamelight

Being a company built from the ground up without any external funding, they have managed massive growth and success in 2023. Gamelight has reached achievements and milestones that have taken other companies years while they did it in one.

But, Gamelight is not showing any signs of slowing down, Co-Founder Florian Elmies teases future plans: “The upcoming projects that we are working on will revolutionise mobile advertising as a whole – making it more fun for users & more lucrative for advertisers. I am talking about completely new things that have not been seen before. More on that in the upcoming months!”

In conclusion, Gamelight’s cutting-edge AI algorithm is reshaping the mobile marketing landscape, offering game developers a unique strategy for user engagement and revenue growth. Through personalised recommendations grounded in extensive data analysis, Gamelight consistently outperforms industry standards, defying conventions in mobile marketing.

The post Gamelight: $1 Billion-Dollar Triumph in 1 Year appeared first on Mobile Marketing Magazine.