In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the partnership marketing space in Denmark.

Lundstrøm has been working in the sector for ten years, initially as an affiliate, and more recently as Head of Sales for affiliate network Adtraction Denmark.

Commenting on his appointment, Lundstrøm said: “This is an exciting time to lead the charge for impact.com in Denmark, as more companies wake up to the power of partnerships. While we have a good client base in the region, there is ample room for expansion.

“Aarhus is known as the affiliate capital of Denmark and I’m looking forward to introducing more powerhouse brands to the potential of partnerships.”

impact.com’s Denmark operation forms a key part of the company’s plans in EMEA, which have been accelerated by the presence of impact.com in the Nordics in recent years.

impact.com MD of the Nordic region, Frédéric Taillier, added: “This is a great time for partnerships to take centre stage, as advertising becomes ever noisier and less efficient.

“Nikolai brings valuable experience to the role, and I know he’ll be a great success as our lead-out man in Denmark. His appointment will help us consolidate our position as the leading partnership management platform in the Nordics”

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Partnership management platform, impact.com, has appointed Dale Lynch as its new Chief Financial Officer.

Effective from 1 February, Lynch will oversee the company’s worldwide financial planning, accounting, legal and corporate development.

Lynch brings more than 34 years of executive-level financial and strategic leadership expertise from multinational publicly traded companies. 

The lead behind two significant initial public offerings (IPOs) at MarketWise and U.S. Silica Holdings, Lynch will head up impact.com’s global finance operations and strategic initiatives as a key member of impact.com’s executive team.

impact.com CEO, David A. Yovanno said: “Dale is an incredibly talented and seasoned CFO with a proven track record of financial and operational success in the SaaS technology and services industry. We are excited to welcome him to impact.com.

“I am confident he’ll be instrumental in helping impact.com achieve its goals as we focus on the next phases of growth and cement our market leadership as the global standard platform that creates, manages and scales organisational partnerships of every type.”  

Before joining impact.com, Lynch served as CFO of the leading SaaS digital marketplace ShiftMed. 

In his position, he scaled the fast-growing startup in preparation for its IPO while establishing the company’s executive financial leadership team and leading its financial planning and analysis (FP&A), data analytics, capital markets and investor communications, and finance and revenue management operations. 

Prior to ShiftMed, Lynch served as CFO for MarketWise, a SaaS software and technology-enabled digital subscription company.

In his role, Lynch rebuilt the company’s financial and business operations and drove its enterprise value which ultimately led the company to a $2.9 billion IPO in 2021. 

During his tenure, Lynch also served as Executive Vice President, CFO and Treasurer for Farmer Mac and led U.S. Silica Holdings through its $850 million IPO in 2012. Earlier in his career, Lynch served in a variety of roles that included Allied Capital Corporation, Lehman Brothers, Deutsche Bank and Merrill Lynch. 

Lynch said: “impact.com is an incredibly vibrant company where I see raw economic potential and market horsepower. I am honoured to join impact.com as it continues to take bold action to meet its next chapter of transformation and growth.

“This is an incredible opportunity and a critical time where, as a part of the collective impact.com leadership team, I look forward to helping drive superior financial and operational support that will enable the company to further scale and grow.”

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Partnership management platform, impact.com, has announced company growth and strong performance this year, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.

As a result, impact.com now serves more than 225,000 active and productive partnerships for approximately 3,500 customers collaborating with all partnership types — from influencers through to customer advocates.

CEO David A. Yovanno said: ““The Partnership Economy is increasingly commanding a very prominent seat at the revenue table in today’s leading businesses. Due to changing consumer behaviour and declining efficiency in traditional marketing channels, we’re witnessing an immense transformation, resulting in a shift from an advertiser-controlled environment to one where customers are firmly in the driver’s seat.

“Today, brands, businesses, publishers, creators, and agencies have tapped into this crucial channel for not only growth, but to understand their customers in ways that are meaningful, relevant, and driving bottom-line performance. impact.com’s growth is a testament to how influential these partnerships are to global brands, and we’re continuing to deliver the technology, marketplace, and services needed to meet the modern buyer at the critical point of their decision making to purchase – which is through seeking out reviews and authentic recommendations from those they trust, including publishers, creators, and more.”

This year, the company has revealed it welcomed more than 1,000 new clients, including leading brands SeatGeek, B&Q, Hydro Flask, Daily Harvest, Pepperstone, Endeavour Group, alongside 70 new agency partners to its customer portfolio.

Leading with its vision to be the unified, global standard platform for all partnership types, impact.com also announced impact.com / creator — the world’s first influencer partnership platform allowing brands and creators to discover, create, manage, and scale full-funnel influencer marketing programmes, all from a single interface.

This year, the company also announced  several strategic investments, including the acquisition of best-in-class customer referral software provider SaaSquatch, which marks its fifth acquisition in three years, including Activate in 2020, Affluent and Trackonomics in 2021, and Pressboard in 2022.

Additional information on the company’s momentum can be found in this recap video here and on impact.com. 

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