The campaign showcases the innovative product offerings of Revolut and highlights the reasons why the fintech app is the future, compared to traditional banking.

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Directed by Anonymous Content’s Tim Godsal, the campaign has been created by Anomaly, following after a competitive pitch last year, and will feature on TV, OOH, social, print and radio.

Revolut, Head of Growth of the UK, Ireland and Nordics, Nic Casby, said: “We’re delighted to be launching this campaign, showcasing how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money.

“As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us.”

Anomaly CEO, Camilla Harrisson, added: “Our relationship with money has changed beyond recognition – it’s online, on the move, in-app, in real time and invisible. It’s evolving all the time, and the old banks simply can’t keep up – our modern world needs a modern solution.”

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Created by VCCP London, Publicis Media and Channel, the new campaign titled ‘Dairylea Discovery’ aims to provide children with more opportunities to develop.

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As a result, the partnership offers families discounts of £10 off Trainline tickets across the UK, allowing children more opportunities to explore.

The campaign also features a two-part content series where Dairylea Days are brought to life by some of the UK’s favourite comedians.

It will also be supported by OOH advertising and audio creative.

PR activity will be carried out by Tin Man Communications, who have included TV presenter Joe Swash and his son Rex to show them discovering things together.

The parent company of Dairylea, Mondelez, Marketing Director Kirsten McPherson stated: “Dairylea is synonymous with the unstructured moments we can all remember from our own childhoods. It’s a handy triangle of cheese that kids can take anywhere and eat in any way they please”.

“This bold campaign urges everyone to embrace the surprising and extraordinary experiences that happen when families when families get out there and discover.”

VCCP Creative Director, Caroline Rawlings, continued: “It is a special career treat when you get to work on a project that’s close to your heart. I can’t wait to see what impact Dairylea Discovery Days has this spring.

“Even if it results in just a few more kids getting to benefit from a really good, muddy socked grazed kneed, pocket full of stones, knotty haired day of freedom and discovery (with a cheese triangle to fuel them of course).”

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As a result, the campaign will run across 324 locations, including London’s Piccadilly Lights, Birmingham’s New Street, Liverpool’s Media Wall and Printworks, Manchester.

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In partnership with creative agency MullenLowe, the campaign aims to offer audiences a blend of the physical and digital worlds, immersing them in the new flavours.

The Pleasure Express 3D OOH creative kicks off the brand’s summer campaign to support the launch of NPD Magnum Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie – two of the new flavours launched by the brand, which encourages Pleasure Seekers to choose which world they want to explore and taste the new creations.

Magnum UK Brand Manager, Daniel Lythgo, said: “We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”

DOOH Executive Producer, Jessica Rodgers added: “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall.”

“This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence and recognition that Magnum signifies.”

She continued: “By pushing past the frame and into our world Magnum has cemented itself for its remembrance as a brand, but also from a new format of advertising through a new innovative technical portrayal.”

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In partnership with creative agency AMV BBDO and Jones Knowles Ritchie, the two-minute spot aims to highlight the importance of showing kindness and “respect” to all animals, set to a rendition of Aretha Franklin’s hit song, ‘Respect’.

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The campaign also features the voices of the charity’s ambassadors including, Brian Blessed, Chris Packham, Shirley Ballas and Pete Wicks. 

The advert, directed by Raine Allen-Miller, will run across TV and cinema through a series of six, 10 and 15-second cut-down versions.

This will also be supported by radio and OOH advertising.

RSPCA CEO, Chris Sherwood, said: “In the 200 years since we were founded, we’ve changed attitudes, behaviours and laws towards animals and, as a society, we have revolutionised the way we think, feel and act towards them.”

“Our brand hasn’t been updated since the 1970s and it has been holding us back in becoming the modern, forward-facing RSPCA we want to be.”

He added: “Our bolder, brighter, welcoming brand aims to inspire everyone, whoever they are, to get involved so that together we can help animals now and for many years to come.”

AMV BBDO Creative Directors, Jack Smedley and George Hackforth-Jones continued: ““The breadth and scale of the animal welfare crisis is so great it can almost feel overwhelming.

“Given the complex and varied relationships we all have with animals, it was important to create something that didn’t just shock or scare people but offered a sense of hope and left you feeling inspired.”

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The campaign, shot by renowned photographer William Green, builds on the fast food restaurant’s existing creative platform ‘There’s Nothing Like A Delivery’.

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Each image will appear on OOH billboards portraying how customers excitedly wait for their McDonald’s deliveries.

McDonald’s UK Digital and Media Director, Kat Howcroft, said: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox is all you can think about in those few minutes.”

“We are excited to bring to life this fan truth in a fun out-of-home campaign that we hope will resonate with our customers”.

Leo Burnett ECD, James Millers and Andrew Long added: “Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one – from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery.

“This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”

The news follows creative agency Leo Burnett partnering with the fast food giant to invite friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’.

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The first advert, ‘Diet Coke Breaks Inspired by You’, has been directed by award-winning Marie Schuller, and is now live across TV, VOD, OOH, cinema and online.

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The first 30-second spot follows Gemma debuting a new style at the office and, as she starts off feeling a little unsure of her bold leopard print outfit choice when strutting across the office floor, her Diet Coke, and a new pair of leopard print boots to match her jacket, sees her truly embrace her unique style.

Whereas, the second film comprises a 10-second video, which introduces the audience to the three ‘Vics’ – Vicky, Victor and Victoria – who all lay claim to a can of Diet Coke labelled in the communal office fridge.

The new adverts come as part of Diet Coke’s 2024 ‘Love What You Love, By You’ campaign which launched last month and puts fans’ love for the brand in the spotlight with quotes from real drinkers across the UK celebrating what their Diet Coke break means to them.

The Coca-Cola Company, Senior Brand Manager, Omar Sadiq-Baig, said: “We love that each of these stories is inspired by real-life Diet Coke breaks, shared with us by real fans. We know for many years that we have some of the most loyal consumers to our brand, so this year we’ve put them at the forefront of our campaign to celebrate their individuality.

“We hope this latest phase of our ‘Love What You Love, By You’ campaign inspires and celebrates everyone’s different Diet Coke breaks. And, it’s a lesson for us all, avoid the fighting over that last can of Diet Coke in the office fridge and shotgun your name on it.”

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Notes by The Nation campaign is designed to enable creativity and showcase the many ways Brits can tell stories — using real-life notes from people of the UK, reflective of personal moments and messages.

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All these are written and powered by the reading and creative capabilities of the Galaxy Tab S9 series.

As a result, the cross-channel campaign has been activated via OOH, experiential, social, digital, and earned channels, in the mobile phone giants’ latest drive to push the boundaries of its audience-first customer marketing campaigns.

The campaign featured The Piccadilly Lights and a one-of-a-kind immersive pop-up experience located at Waterloo Station, which invited commuters to explore their creative side through a series of workshops and activities.

The campaign was also kicked off by Presenter, Podcaster, and Author Nick Grimshaw, who launched the campaign to customers, supported by a roster of talent.

Samsung, Director of Marketing, Omnichannel UK & Head of Ireland, Annika Bizon, said: “Our Notes by the Nation campaign celebrates the intersection of technology, storytelling and inspiration, and we’ve worked with our partners at Ketchum to bring the joy of reading and stories to life.

“We’ve been delighted with the positive reaction to the campaign so far, particularly our pop-up experience at Waterloo station, which has already welcomed thousands of consumers to express their creativity powered by our Galaxy Tab S9 Series.”

Ketchum Managing Director, Rachel Rix, added: “We’re all storytellers and story readers which is what makes this Samsung campaign so special.

“Notes by the Nation is romancing all the stories we tell, whether that’s a daily note to make someone’s day or a meaningful story that takes us to another world through the Samsung Galaxy Tab S9 Series. It’s been so inspiring to see the UK’s collective creativity be empowered digitally across so many touch points.”

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Created in partnership with creative agency BHH and Black Sheep Studios, the new platform celebrates the fast food chain’s commitment to providing its customers with more than a quick bite.

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The three adverts, part of the campaign, are all directed by Taso Alexander and will run across TV, OOH, radio and in-store, encapsulating the joy that comes from finishing a meal from the chain.

Burger King UK CMO, Katie Evans, said: “Ultimately, food is all about satisfaction. But satisfaction is about more than just being full. It’s about real food quality, delicious ingredients and getting value for money. We’re excited to launch ‘Foodfillment’, a new brand platform which we feel perfectly captures this feeling of ultimate satisfaction.”

BBH Executive Creative Director, Felipe Serradourada Guimaraes, added: “That warm fuzzy feeling of total creative satisfaction. That’s how these spots feel.”

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In partnership with creative agency, VCCP, the campaign is designed to foster generosity and community spirit.

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It also provides customers with the chance to support local shops by purchasing the FMCG giants chocolate bars, allowing them to win cash prizes for themselves and nominate a local shop to receive an equal amount.

Additionally, in celebration of Cadbury’s 200th anniversary, the prize pool has been boosted to £200,000.

The campaign also features OOH advertising which further supports small businesses, calling out the the names of nearby participating corner shops alongside a full D/OOH programme.

Cadbury, Senior Brand Manager, Amy Lucas, said: “Corner shops have always played a vital role within our local communities. In our 200th year it felt right to continue to show our ongoing support to those who have been with us since the beginning and once again give customers the chance to win cash prizes for them and their local shopkeeper.

“The campaign is based on the insight that winning together feels better and having heard the wonderful previous winners’ stories, we wanted to make sure our assets this year really captured that sentiment.”

VCCP London, Creative Director, Richard Nott added: “How long have you known your local shopkeeper? For me, it’s about 12 years. And for others, it can be almost a whole lifetime. So to have a competition like the Big Win Win, that recognises and rewards this unique connection we share, is really quite something.

“That’s why, for this campaign, we wanted to capture that feeling of a shared win in a way that’s every bit as intimate and real as these relationships are themselves.”

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In partnership with VCCP London, the new advert, titled ‘Only O2/Priority’, focuses on how customers have access to exclusive concerts and 48-hour ticket pre-sales through its Priority customer rewards scheme.

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As a result, the 40-second spot, which features a voiceover by Hollywood star Sean Baily, also highlights how customers can be immersed in the musical nightlife in the UK across O2 venues across the country.

The telecom giant’s new campaign will run across run across TV, cinema, online video, social media and OOH.

Virgin Media O2, Director of Brand and Marketing, Simon Groves, said: “Priority is our unique way of saying thank you to our customers and through our brand-new campaign, Only O2, we are enhancing our offering like never before.

“From intimate access to popular artists through our Priority Gig series to once-in-a-lifetime trips across the globe, this campaign celebrates the exclusivity, access and unforgettable experiences our customers can enjoy.

“As we continue to build the campaign series throughout the rest of this year, we will continue to explore these themes and celebrate what makes Priority stand out.”

VCCP, Deputy Executive Creative Director, David Masterman added: “Have you ever wondered what Bubl does when not being a brand mascot? They go to see their favourite bands with their mates.”

“We wanted to capture the real emotion and experience of a big night out. The sort of night that you’re still talking to your mates about weeks later – and the sort of experience that O2 customers can get exclusive access to.”

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