As a result, the building society has launched a “strategic partnership” with software company Red Marker, which aims to enhance consumer protection through clear and accurate communications.

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The partnership also hopes to proactively minimise risk in marketing and promotional assets and ensure strict adherence to key regulatory requirements.

The move follows two of the bank’s adverts being banned by Advertising Standards Authority (ASA) for “misleading” customers about the closure of high street banks.

The advert, which featured Dominic West and Sunil Patel, stated “Unlike the big banks, we’re not closing our branches” as its closing line. However, according to the ASA, customers were made to believe the adverts in the context of high street bank closures, claiming that although Nationwide had closed fewer banks than others over a ten-year period, despite it still shutting 20% of its branches.

Nationwide Senior Manager Financial Promotions and Advertising Approvals, Susan Turvey, said: “We’re happy to be working with Red Marker, who will enable our teams to become more efficient and help ensure that our customers receive clear, fair and not misleading information through our marketing promotions. For an organisation which is so focussed on delivering the best possible customer service, this is really important to us.”

Red Marker, COO, Mark Wood added: “We’re delighted to partner with Nationwide. Our strategic partnership is a testament to our joint commitment to consumer protection.

“Helping ensure accurate communications while actively mitigating risk in marketing communications is crucial in providing an outstanding customer experience. We are excited to be involved in this pivotal step toward fortifying internal operations and maintaining the highest standards for customer communication at Nationwide.

The post Nationwide embraces AI for clearer messaging amid ad ban appeared first on Mobile Marketing Magazine.

The campaign, created with media agency Wavemaker, New Commercial Arts (NCA) and Hatch features the a branch concert by the Windsor-born pop star Chesney Hawkes, best know for his hit “One and Only”.

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The move follows the building society’s rebrand last year claiming to be the protector of the high street as it pledged to keep all branches open until at least 2026, whilst other banks closes its doors.

According to Nationwide, it is the other “The One and Only” in Windsor alone, after HSBC and Barclays both closed their doors last year.

Hawkes said: “I was born here in Windsor and grew up in the area, so when Nationwide got in touch, I jumped at the opportunity to be a part of the campaign.

“There’s obviously the tongue-in-cheek connection to The One and Only which we’ve had some fun with, but it’s great to be a part of something that will truly benefit the local community for years to come.”

Nationwide, Director of Retail Services, Mandy Beech, added: “We know that, for many, a physical branch is about more than just accessing money – it’s about that feeling of community, belonging, and having a friendly team of faces who are there to support you. This is why we still believe branches are important and why we have promised to keep them open.”

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