The campaign, created in partnership with Pitch Marketing Group aims to motivate Brits to reach their personal goals.

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As a result, the banking company’s 90-second spot will mark the start of Team GB’s activation campaign, which follows on from the bank recently unveiling its first campaign for the sporting event, ‘Whatever your goals, let’s get going’,.

NatWest CMO, Margaret Jobling said: “As Team GB’s official banking partner, we are incredibly excited to be supporting the athletes headed to the 2024 Paris Olympic Games.

“As well as getting behind Team GB we’re hoping to inspire people across the nation to come together to support the team – and to get going to reach own goals – whatever they may be. Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. So whatever your goals – let’s get going.”

Pitch Head of Partnerships, Abigail Russell added: “With so much uncertainty across the country and a lack of optimism about the future, we’re proud to launch NatWest’s team talk to inspire the nation, a culturally relevant campaign which encourages people to get off the starting blocks and take the first steps towards achieving their goals.

“And who better to deliver this message than some of Britain’s most inspirational Olympic athletes? It’s been a joy to work with such an energised, passionate and brave team and we look forward to continuing to roll out the campaign during the Summer as Olympic fever builds throughout the country.”

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With the help of gymnast Simone Biles and other athletes competing in Paris 2024, such as Olympian CJ Bott, Harrie Lavreysen, Emma Twigg, Lydia Williams and Paralympic Alberto Abarza, the campaign has been created by WPP Open X led by Ogilvy.

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Central to the campaign, “The Vault”, features Biles practising her sport amid a backdrop of media commentary.

Tuning out the noise, Biles begins her routine. As she flips in slow-motion, the voiceover shifts from commentary about her athletic performance to Biles’ voice, reflecting on her decision to “take a pause” against scenes from the personal moments in life that matter most.

The film concludes with Biles reminding herself to “do it for the little girl,” landing as a young admirer looks on from the stands, inspired by Biles’ determination.

Powerade’s parent company Coca-Cola’s, President, Global Category – Hydration, Sports, Coffee & Tea, Matrona Filippou, said: “Powerade has always been committed to empowering athletes and we are thrilled to be partnering once again with Simone Biles, someone who has been transparent about how taking a pause is not an act of weakness, but rather an act of courage and power.

“We’re excited to bring this mindset to the Olympic Games and continue supporting athletes in the pursuit of balancing mental and physical fitness.”

Alongside the campaign, Powerade will create a bespoke Olympic Village experience enabling athletes to prepare mentally and physically for competition and life following the Olympic Games.

This space will include respite, physical recovery, innovative virtual visualisation practices, and safe spaces for conversations around mental health.

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The multi-platform campaign, which is the first TV ad on UK screens, is fronted by Sky Sports talent Micah Richards and Natalie Pinkham, alongside McLaren Racing’s Lando Norris and Optimum Nutrition’s brand ambassador Lauren James.

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The move comes as the nutrition brand aims to expand its marketing strategy to harness the scale of TV and VOD platforms.

As a result, the partnership will help the nutrition brand continue to build awareness and visibility throughout a summer of sport, with the Paris 2024 Olympics and UEFA Euros taking place.

The partnership will run across linear, video-on-demand, short-form video-on-demand, and social channels.

Produced by Sky Media Commercial Productions, the campaign creative will also a feature 30-second Hero TVC, three 10-second Hero TVC’s, with two focusing on football and Formula 1.

The TVCs will play out across general airtime as well as Premier League, British Grand Prix – F1 Race Day, Grand Prix and The Open.

Sky Media Director of Client Marketing, Karin Seymour, said: “As we head into an incredibly exciting summer of sport, the timing couldn’t be better for Optimum Nutrition to make its TV debut in the UK. It’s great that we’re creating a deeper connection between sports fans and Optimum Nutrition by introducing the brand as Sky Sports’ official nutrition partner.”

Optimum Nutrition UK, Head of Brand, Will Klug, added: “For us, Sky Sports is the perfect partner – one that will give us access to the best selection of sports programming while providing an unbeatable combination of scale and relevance. Sky Sports viewers naturally align with our own customers and that’s what really excites us about this partnership.”

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The 90-second campaign, ‘Forever. Faster’, features a raft of sports personalities including Jack Grealish, Mondo Duplantis, Karsten Warholm, Neymar Jr. and Breanna Stewart, as Puma positions itself as the “fastest sports brand in the world“.

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As a result, the spot will run across TV, social media, out-of-home, in-store and press.

The campaign launches in time for the major sports events taking place this year, including the Euro 2024, Paris 2024 Olympics and Copa América.

Puma CEO, Arne Freundt, said: “Speed is the superpower of how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.

“Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game as we do: Forever. Faster.”

Puma VP of Brand and Marketing, Richard Teyssier, added: “It is the first time that Puma has one single message – Forever. Faster. – throughout the entire year and across all performance categories such as football, running, basketball and handball.

“The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”

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The 30-second film, ‘Make Some Noise For Your Home Team’, created by M&C Saatchi Sport & Entertainment, features olympic swimming champion Tom Dean MBE, weightlifter Emily Campbell, Olympic diving champion and three time medallist Jack Laugher, alongside BMX racing winner Bethany Shriever MBE.

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The campaign, which is also set to l go live across social and digital and celebrates the different flavours each team member brings to the table.

Old El Paso, Head of Marketing, Aditi Hilgers, said: “We are thrilled to be bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage.

“As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”

Old El Paso, Home Team Hero, Tom Dean MBE, continued: “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount.

“Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand.”

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This first-of-the-kind deal will allow TalkSport to broadcast the Olympics on commercial radio via the company’s wider news broadcasting network including Virgin Radio UK, Times Radio, TalkRadio and the network’s Irish stations.

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As part of the deal, several TalkSport’s presenters and pundits will provide unlimited coverage and content from the Olympic Games Paris 2024, with commentators to be announced in the coming months.

Alongside radio coverage, fans will also be able to stream all of the Olympics on Discovery+ while enjoying broad television coverage on Eurosport and BBC channels.

Head of TalkSport, Liam Fisher, said: “We’ve got a bumper year of sport to enjoy and it’s such a thrill to be able to deliver the Olympics to TalkSport listeners with our world-class commentary team and presenters informing and entertaining fans every step of the way.

“We are extremely excited to take on the mantle of broadcasting rights for the Olympics, with our wide array of pundits expertly placed to deliver commentary across the sporting disciplines. It is an honour to report on the pinnacle of sport, and we look forward to keeping fans happy as we bring them a host of outstanding events.”

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Wong joined TikTok in May 2018 as Director of Marketing and Strategic Partnerships before being promoted to Senior Director of Marketing and later headed up its partnerships and consumer products licensing in the US, Canada, Australia and New Zealand.

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Announcing her departure on LinkedIn, Wong said: “I’ve bid farewell to a transformative chapter in my career at TikTok – a journey fuelled by bold leaps, innovative endeavours and cherished collaborations.
“My tenure at ByteDance began at a pivotal juncture, fresh from its acquisitions of Flipagram & musical.ly.

“When they recruited me, TikTok didn’t even exist. I had the privilege of collaborating with the visionary founders & talented colleagues to spearhead the rebranding of musical.ly, and successfully bring TikTok to market in 2018. Witnessing TikTok’s meteoric rise to global prominence has been a source of immense pride.”

Prior TikTok, Wong, held the position of Senior Marketing and Promotions Manager at Sony Pictures Entertainment, a position she held for over three years. In her decade-long career at Sony, she also held other senior positions, which included Head of Marketing and Social Media, Marketing and Promotions Coordinator and Marketing and Promotions Manager.

The news comes as the social media giant has recently been announced as the official partner of Team GB and Paralympics GB in the lead-up to Paris 2024.

The partnership aims to help Team GB and ParalympicsGB athletes share their journeys, connect with new audiences and grow their fanbase via the social media platform.

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The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and Beth Shriever, alongside colleagues from NatWest.

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It also builds on the bank’s ‘Tomorrow Begins Today’ platform, inspiring people to “take action today for a better tomorrow”.

Developed by lead strategic and creative agency partner The&Partnership, the 60-second spot will run from now and throughout the Olympics in July across all internal and external media channels.

NatWest, Chief Marketing Officer, Marg Jobling said: “Our partnership with Team GB is hugely exciting for us as a business, it is relatable and inspiring for all our customers, colleagues and communities across the UK and I’m incredibly proud to be bringing it to life with the launch of our activation campaign.

“Team GB is full of such incredible talent and inspiring stories – with over 360 athletes across 32 disciplines travelling to Paris in pursuit of their ultimate goal – they are the perfect partner to help us spread the message that whatever your goal, taking action is the important first step.”

She added: “So whether that’s saving for a new pair of trainers or your next family holiday, setting up your side hustle or performing in one of the world’s biggest and most inspiring sporting events – action feels good, and at NatWest, we want to help you achieve those goals. So let’s get started

The&Partnership ECD, Micky Tudor, concluded: “NatWest wanted to inspire the country to get going on their goals.

“So naturally we smashed team GB, a Gwen Stefani banger and Georgia Hudson’s music video approach together. The result is an epic spot that’s full of playfulness and dynamism.”

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The campaign calls on the social media giant’s community to help create a safe space for rugby fandom on the platform by reporting any inappropriate content to TikTok’s 40,000-strong safety team.

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The move is part of TikTok’s broader #SwipeOutHate campaign which aims to protect rugby fans on the platform.

As a result, The #SwipeOutHate ad campaign will appear on OOH billboards located close to stadiums where Guinness Six Nations matches are being played and its transport routes.

Alongside, OOH, the campaign will run across on-demand streaming services, social media and in print media.

There will be additional promotion of #SwipeOutHate within the TikTok app, with influencers sharing educational content highlighting its safety tools.

TikTok Sports Marketing Lead EUI, Aoife Moran, said: “As rugby fans come together to enjoy Guinness Six Nations action on the pitch, we’re committed to ensuring TikTok is a positive platform for rugby fandom online.

“With our #SwipeOutHate campaign, we’re shining a light on the measures we’ve put in place to educate and protect our community during the Championships and beyond.”

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LinkedIn UK has launched a new campaign aimed at Gen Z professionals, in a bid to help them grow their careers.

The campaign will air on ITV during Love Island and First Dates, on audio, and across digital platforms including LinkedIn, Meta, Youtube, Snapchat, and TikTok from 15 February to 27 April 2024.

The 30-second campaign, follows a Gen Z professional, looking confused in a meeting as he hears everyone speak workplace jargon. However, utilising the social media platforms’ Collaborative Articles feature, his confidence grows and he starts to get more comfortable in his new work environment.

The film ends with the slogan, “Making work make sense. LinkedIn knows how.”

LinkedIn Head of Brand Marketing UK, Zara Easton, said: “Starting out in your career can be daunting, and our research shows that as a generation that entered the world of work during the pandemic, Gen Z are looking for support in gaining the ‘know-how’ to navigate their careers, match their skills to jobs they want, and build a strong professional network they can turn to for advice.

“LinkedIn’s supportive professional community of one billion members can help young professionals make sense of the world of work and set them up for success.”

Easton added: “We wanted to build a memorable film that heightens all those everyday feelings they experience at work, such as understanding workplace jargon and the hesitancy to ask for help. In the campaign, we’ve spotlighted LinkedIn features such as Collaborative Articles, to showcase how they can learn on-the-go; the preferred Gen Z approach.”

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