As a result, the retailer, which is owned by supermarket giant Sainsbury’s, has become the first commercial sponsor to ‘set up shop’ on the show, following a successful partnership in 2021.

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Now, the partnership will run for another two years, through to December 2026.

As part of a wider product placement, a storefront will appear within the show for the very first time, as the Argos store will take up residency on Victoria Street this July.

The partnership also covers digital, social activation, broadcast and licensing, with the supermarket giant’s bags for life also included in the daily lives of the soap characters.

Argos Head of Campaigns, Laura Boothby, said: “Coronation Street is one of the country’s most iconic TV shows which our customers know and love, so continuing our sponsorship made perfect sense.

“We hope the new Argos store brings familiarness and fun to viewers watching from home and perhaps see Ken Barlow popping in to Click & Collect a new kettle!”

ITV Director of Commercial Sales and Partnerships, Mark Trinder, added: “We are proud and excited to be continuing and expanding the relationship between two of the nation’s most loved and recognised brands.

“In a world where context, creativity and engagement can sometimes suffer, this partnership delivers on all. This has been a detailed and collaborative renewal process for which I’m grateful to the many ITV teams, PHD/Drum and of course to Argos and Sainsbury’s for their approval and ongoing support.”

The post Argos renews Coronation Street partnership with new ‘set up shop’ appeared first on Mobile Marketing Magazine.

Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during the show’s ad breaks on Sky Atlantic.

According to 4C Insights, the Swedish furniture store has achieved a 495 per cent TV social lift this season, thanks to its three TV spots. The data science firm based its findings on the brand’s social media engagement in the five-minute period after the start of a TV ad, compared to the engagement rate in the five minutes prior.

O2 sits in second place in the rankings, achieving a 335.5 per cent social lift on the back of its one ad. This is followed by BT’s 242 per cent from eight spots, BMW’s 185.6 per cent from two spots, and Iceland’s 158.6 per cent from 11 spots.

“In todays cross-channel media world, these figures represent a more holistic view of advertisings net effect than just counting views or viewers,” said Aaron Goldman, CMO at 4C Insights. “With multi-tasking and multi-screening, it’s not enough for brands to put out an advert on television and expect it to reach their key audiences. Marketers must close the loop by creating a presence across platforms with timely messaging that captures the moment.”

The post Ikeas Game of Thrones ads are winning big on social media appeared first on Mobile Marketing Magazine.

Adnams and Immersive Studios – The Adnams Ghost Ship Game Campaign
Ghost Ship is one of the most popular beers produced by award-winning UK brewer Adnams, and to celebrate the ale’s anniversary, Adnams wanted a mobile-first promotion that rewarded beer lovers and brought new drinkers to the brand. A mobile app enabled the brand to reach consumers when they were in the pub with a simple and addictive game that people could play at the bar.
Working with Immersive Studios, Adnams built a game in Unity3D that integrated iconic aspects of the Adnams’ brand, such as the Southwold lighthouse. A simple, addictive game was designed that included competitive elements to keep players engaged, and the free iOS and Android apps were promoted with in-store and in-bar materials.
During the two months the campaign ran, the app saw 10,000 downloads, with over 100,000 games played and over 3500 hours of gameplay. The game beat the average install-to-register conversion rate by almost 10 per cent, and despite the competitive element having ended, the app continues to find new users and keep them entertained, further supporting the Adnams brand.

Argos and Apadmi – My Argos Card App
The Argos Card is a retail program used exclusively by Argos customers to help manage their purchases. As part of a company-wide digital transformation project, Argos Financial Services partnered with Apadmi to create a bespoke mobile app solution for customers, aimed at improving their experience, boosting engagement, increasing loyalty and improving operational efficiency.
The team focused on creating native apps for both iOS and Android to ensure that customers were able to take advantage of all the native benefits offered by mobile, with huge attention paid to UX and UI to make the app more engaging. Smooth integration into existing back-office infrastructure was also vital, with a bespoke piece of middleware built to sit between the application layer and Argos Financial Services’ business-critical, legacy IT systems.
The app was a huge success, with over 750,000 active monthly users, and 32 per cent of all payments for Argos Financial Services now made via the app. It has become the largest digital payment channel for Argos Financial Services, and helped to reduce fraudulent activity by 72 per cent compared to non-digital channels. It has also formed a central part of the firm’s digital transformation, demonstrating business success across a multitude of areas in a quick space of time and in a scalable manner.

Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizza UK & ROI Apps
Domino’s Pizza and Future Platforms have enjoyed a long and prosperous relationship that began back in 2006, when the two firms collaborated on Domino’s desktop website, social media presence and digital marketing. Over the last 12 years, the way consumers use technology has shifted significantly, and the two companies have worked together to ensure that Domino’s remains at the cutting-edge of mCommerce.
2018 saw the firms undergo a strategic review to boost the success of Domino’s apps, and work to align the app experience across different channels, with consistency between desktop and mobile. A base layer of code was introduced, meaning that apps were technically aligned and could receive new features, upgrades and fixes simultaneously. This base layer has allowed Domino’s to remain consistent as it expands to platforms like Xbox One and the Apple Watch.
Domino’s apps have been downloaded almost 17m times in the UK, and generate more than £10m in sales each week. 2017 saw UK system sales pass the £1bn mark for the first time, and through the introduction of A/B testing that focused on letting users quickly customise menu items, the team has been able to increase the average basket size while also reducing the total purchase journey time.

TrustedHousesitters – TrustedHousesitters App
Having facilitated more than 2m nights of house and pet sitting since launching in 2010, the need for a mobile app for the TrustedHousesitters brand had become evident. When designing the app, the company had three main aims: improving communication, ensuring relevance, and introducing the ability to post and share content. The engineering team concentrated on building a best-in-class app for usability, with a design system based on the atomic design methodology.
The launch of the app was supported with an email campaign rolled out over a 24-hour period, with communications tailored to each side of the TrustedHousesitters network. Within 24 hours, more members were live on the app than on the website, and messaging was used to onboard new members and continually drive downloads.
The app hit its download target for 2018 within the first two weeks of release, and currently averages 2,500 daily users and a rating of 4.7 on the app store. While initial marketing focused on existing members, new marketing has expanded to non-members in the company’s CRM database, which has driven a further surge in membership.

Join us to find out the winners of our 2018 Effective Mobile Marketing Awards at our prestigious Awards Ceremony on 15 November. Tickets are available now, so book your place and celebrate the industrys best and brightest with us.

The post 2018 Awards Preview – Most Effective B2C App appeared first on Mobile Marketing Magazine.

Argos and Apadmi – My Argos Card App
The Argos Card is a retail program used exclusively by Argos customers to help manage their purchases. As part of a company-wide digital transformation project, Argos Financial Services partnered with Apadmi to create a bespoke mobile app solution for customers, aimed at improving their experience, boosting engagement, increasing loyalty and improving operational efficiency.

The team focused on creating native apps for both iOS and Android to ensure that customers were able to take advantage of all the native benefits offered by mobile, with huge attention paid to UX and UI to make the app more engaging. Smooth integration into existing back-office infrastructure was also vital, with a bespoke piece of middleware built to sit between the application layer and Argos Financial Services’ business-critical, legacy IT systems.

The app was a huge success, with over 750,000 active monthly users, and 32 per cent of all payments for Argos Financial Services now made via the app. It has become the largest digital payment channel for Argos Financial Services, and helped to reduce fraudulent activity by 72 per cent compared to non-digital channels. It has also formed a central part of the firm’s digital transformation, demonstrating business success across a multitude of areas in a quick space of time and in a scalable manner.

Curry’s PC World, GroundTruth and Blue449 – Currys PC World Prospecting and Retargeting campaign
As the UK’s largest electrical retailer, Curry’s PC World (CPCW) has digital innovative technology running through its core, and was keen to leverage what mobile location could do for its omnichannel marketing efforts, driving people into stores and delivering measurable return on ad spend. While 32 per cent of customers consider mobile the most important device for research, 70 per cent are still purchasing in-store, demonstrating that the linear customer journey has changed. This led CPCW to a campaign focused on producing verified results proving the effectiveness of online-to-offline marketing.

Media agency Blue449 worked with GroundTruth to build key audiences based on both current location and location history, as well as shopping behaviours and other data insights. Once audiences had been identified, compelling creative was produced that focused on driving incremental footfall, and the team worked to develop a tool that could more clearly measure the impact of digital activity on store visits.

The data led approach, coupled with the newly-built measurement tool, enabled CPCW to successfully boost footfall in stores and deliver a seamless online-to-offline experience. The mobile-location strategy alone drove 12.4 per cent incremental footfall to stores, and the new measurement tool was used across all digital activity, providing a much clearly picture of how the campaign was affecting in-store spending.

La Redoute and Criteo – Adaptive Revenue Optimisation
With consumers increasingly flocking online, La Redoute was looking for ways to improve the efficiency of its online advertising while keeping customers engaged with personalised messaging. The brand already used some features of Criteo’s Dynamic Retargeting service, enabling it to match up anonymous user profiles and serve targeted ads, but in order to improve both efficiency and revenues, it planned to use Criteo’s Adaptive Revenue Optimisation (ARO) tool, which would allow it to target the customers most likely to buy, at the best time.

Criteo’s ARO tool was able to tailor bidding across the campaign by responding to changes in the bidding ecosystem on a 24/7 programmatic basis. Supported by machine learning and combined with the scale of data available through Criteo’s network, this ensured that La Redoute could target the right user, at the right time, at the right price.

The granularity and agility of the technology at play proved extremely valuable for La Redoute in maintaining the benefits of unique individual product recommendations, while the automation of bid monitoring freed up the team to spend time elsewhere. Over a six-month period, the campaign surpassed La Redoute’s target for reducing cost per sale, and saw sales and revenues both increasing substantially.

Merck Animal Health and Creative Digital Agency – My Vet Offers
Merck Animal Health was looking for ways to boost sales and market share for Bravecto, a flea and tick medication for cats and dogs. In the animal health industry, thousands of small independent vet clinics serve as both retailer and brand advocate, making up the single biggest factor for boosting sales, but as each clinic has its own POS system, a scalable mobile coupon integration is all but impossible.

Merck’s solution was to create My Vet Offers, a mobile-first web app build specifically to drive engagement within vet clinics. The web app handled both sides of the mobile coupon experience: distribution for pet owners, and redemption and reimbursement for vets. It offered pet owners helpful automated reminders, and provided vet clinics with a frictionless redemption process, especially compared to time-consuming paper rebate methods.

The program overwhelmingly achieved its goals, with each participating clinic selling an additional 11 doses of Bravecto every day. As well as generating new revenues for Merck and the participating clinics, it also created an all-new end-user database for re-engagement that also prompts pet owners when it’s time for a new dose of Bravecto. The success of the campaign has led to mobile becoming a top priority for Merck Animal Health, which is investing new resources in the area and continues to scale and expand the My Vet Offers program.

Oreo, Blis and Carat – Oreo: Cookie Quest
Following the release of several new Oreo flavours and products in 2017, the brand was looking for a campaign that would turn consumers’ attention back toward the core Vanilla Oreo product. With families and children forming a key audience for the product, Oreo took inspiration from location-based apps such as Pokémon Go and created a game called ‘Cookie Quest’ that was available as both a standalone app and a rich media creative.

The first step in the campaign was to profile relevant audiences, with location tracking used to identify families at key locations such as commuter stations, family holiday destinations and toy stores. Rich media advertising was then delivered to profiled audiences when they were at home, close to stores stocking Oreo core products, or in proximity of an Oreo out-of-home site at Tottenham Court Road station, with creative changing depending on location.

The campaign delivered fantastic results against its objective of increasing sales of the core Oreo product, with 5.9 per cent footfall uplift to stores and out-of-home locations, and multipack sales of Oreo’s core product up almost 20 per cent during the campaign. Oreo felt that the campaign helped the brand reconnect with consumers by focusing back on the core product and the firm’s family audience, as well as demonstrating the power of playful creative to deliver true ROI.

Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen
Christmas is the most important time of the year for Very.co.uk, with a significant percentage of its annual sales coming in during the October-to-December period, which ramps up from Black Friday to the end of the year sales. Lacking the budget of Argos, Currys or John Lewis, Very decided that it’s smartest approach to TV advertising would be to win the race for the second screen: mobile.

During the Christmas 2017 period, Very.co.uk took several steps to ensure it would ‘win Christmas’ on the second screen. Mobile ads served on target customers’ favourite apps were synchronised with TV campaigns by Very and its competitors, with gamified rich media units used to engage customers. Spotify playlists with ‘party’ in the name were targeted with audio advertising, performance activity was used throughout November and December to convert sales, and geo-targeting and location-based strategies were used to target busy shoppers in Very’s target audiences.

The campaign was highly successful, smashing Very.co.uk’s target for year-on-year sales growth by almost three times. 73 per cent of seasonal online sales came via mobile, while second screening activity boosted brand awareness by 10 per cent. The integrated strategy managed to break through the noise of other retailers’ promotions and reached key target audiences in the moments that really mattered.

Join us to find out the winners of our 2018 Effective Mobile Marketing Awards at our prestigious Awards Ceremony on 15 November. Tickets are available now, so book your place and celebrate the industrys best and brightest with us.

The post 2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution appeared first on Mobile Marketing Magazine.

Consumers will be able to search for products, check availability and order products for same-day pick up from more than 850 Argos stores nationwide, all using Google Assistant.

“Voice technology has the potential to revolutionise how we shop in the future,” said John Rogers, CEO of Argos. “Digital home assistants have soared in popularity over the past year and people are increasingly looking to their smart devices to help with the smooth running of their lives.

“Argos is a digitally-led business at the forefront of technology and its really exciting that we are harnessing the simplicity of voice ordering with the convenience and popularity of Click & Collect to make our customers lives easier. We predict that the Voice Shop service will be a big hit and we will develop and refine the offer further as we get feedback from our customers.”

60 per cent of Argos sales now start online, yet 80 per cent of orders are fulfilled in-store, with shoppers making use of its Click & Collect and Fast Track services. 95 per cent of the UK population lives within 10 miles of an Argos store, so collection is often more convenient than waiting for a delivery. The Voice Shop service also enables users to find their closest store through voice commands.

The launch comes as Argos faces increasing competition from online retailers like Amazon, which has seen huge success with its own smart speaker, the Amazon Echo. Argos has even sold thousands of devices powered by Amazons Alexa voice technology, but does not have a voice app on the platform. The retailer, which is owned by grocery giant Sainsburys is clearly hoping that by connecting with Amazon rival Google, it can compete in this popular new area.

“Voice shopping is quickly becoming the buzz phrase in eCommerce at the moment, and Argos decision to sell through Google Home is evidence of a growing pattern of brands and retailers cottoning on to consumer desire to spend money through different mediums,” said Naji El-Arifi, global head of innovation at eCommerce consultancy Salmon. “Our own research showed 55 per cent of shoppers said they like purchasing through voice-activated devices and is almost certainly why Virgin Trains made the leap to voice shopping earlier this year by selling tickets on Alexa. For Argos, this represents another channel through which they hope to stave off strong competition from Amazon as its Amazon Echo device moves into more homes.

“This wont mean instant success; 78 per cent of consumers still have concerns over voice shopping such as devices listening in to conversations, and ordering items without their permission. However, it does represent a sea-change in how eCommerce companies should be approaching innovation and communication, and these numbers will surely subside as shopping via Google Home and Amazon Echo becomes easier and smarter.”

The post Argos becomes first UK retailer to offer Google Assistant shopping appeared first on Mobile Marketing Magazine.

Argos is one of the UK’s leading digital retailers with a range of more than 60,000 products across its website, mobile channels, over 850 stores, and over the phone. It boasts the UK’s third most visited website, achieving around 1bn hits each year, and sees more than half of its sales originate online.

With an eye on how popular its online portals are, Argos decided that it would be a good idea to see what keeps consumers coming back, and show this off to potential customers. So, back in 2008, it began its partnership with Bazaarvoice, a ratings and reviews solutions company, to develop its consumer-generated content (CGC) programme.

The pair decided to implement a CGC strategy that would include ratings & reviews, questions & answers (Q&As), and sampling.

The retailer implemented ratings & reviews in 2008, while Q&As were in 2009. These were put in place to help increase and maintain brand participation 365 days a year, and have since been use by Argos to improve product information. In addition, increasingly more brands are interacting with their customers through the Q&A feature, with the volume of answers from brands increasing by 31 per cent year-on-year for the period between March and May 2017. It also saves time for the brand because it doesn’t have to deal with multiple customers with the same query.

“We use social data from our CGC platform for customer insight to improve products and services,” said Rob Jones, product review manager at Argos. “Questions and answers let your consumers, staff, and product experts fill in those missing details and unanticipated individual use cases. This way you can become a one-stop resource for your customers.

“As the community host, you become the preferred source for real answers, setting your site apart from competitors, boosting natural search traffic. Search engines elevate sites with fresh content. And the questions and answers on your site use the same natural language people use in searches.”

Argos also works with Bazaarvoice to offer a branded product-sampling programme, where its community of customers are invited to test and review products.

Customers are selected based on how much they spend with Argos and the number of reviews they’ve previously written to ensure they are advocates of the retailer. Argos then learns about the customer and provides them with products relevant to them, while offering guidance on what aspects of the product to focus on in the review. This approach has been seen to accelerate content collection, drive consumer engagement, and increase sales.

“As we don’t display products in store, it can be a challenge to achieve high volumes of CGC on some of our larger ticket items as we do on others,” said Joanna Steele, senior reviews & CGC manager at Argos. “In order to get those reviews, we are considering other ways to collect that content including inviting customers to events to touch, test and trial products and give their feedback.”

Argos has also put the syndication of content from brand sites to good use, with eight per cent of its total volume of ratings & reviews coming via syndication. Although, some brands have between 50 and 60 per cent of their total content coming through syndication.

By syndicating content, Argos has been able allow brands to capitalise on the reviews on its site and, in turn, extend the reach of a piece of content. Through this strategy, the retailer has collected more than 4m reviews, with 1m coming in the last year alone. This has seen a 20 per cent YoY growth in syndicated review volume and an increase of 108 per cent in the questions submitted by customers versus 2016.

Overall, Argos’ CGC approach – with the help of Bazaarvoice – has been a great success, and it only seems to be growing in strength each year, due to the trust and connection felt on the part of the consumer.

“We collect and leverage ratings and reviews, questions and answers, from our customers,” said Jones. “It’s proven to increase sales and build brand loyalty. And it’s the heart of the Bazaarvoice platform.”

The post Case Study: How Argos drives business growth through CGC appeared first on Mobile Marketing Magazine.

From 7 November, parents can submit an image of their child to Argos’s Facebook and Twitter channels with the hashtag #ReadyForTakeOff. Three winners will be selected to appear on the TV advert for an entire day on the 10, 11, and 12 November.

On top of that, every parent that posts a picture will get a chance to see their child’s face in a personalised social media version of the advert.

The 60-second TV spot itself, created by CHI&Partners and directed by Gary Freedman, takes viewers into a ‘magical’ Argos distribution centre where a group of elves are helping Santa to deliver gifts across the country on red rocket-powered ‘super-sleighs’. The ad centres around one child’s long-awaited Christmas gift, and the efforts of an elf to make sure he gets that present in time for Christmas.

“The go-getting elf in the story reflects our hard-working and dedicated colleagues who often go the extra mile to make Christmas happen for our customers,” said Gary Kibble, marketing director at Argos.

“We hope our super-swift, stop-at-nothing Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all speed to the nation’s Christmases this year.”

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industrys best and brightest, and raise a glass to the years best campaigns and solutions. To find out more, and to book your place, click here.

The post Argoss Christmas campaign is using social to integrate childrens faces into its TV ad appeared first on Mobile Marketing Magazine.

According to Salmon, 75 per cent of UK traffic between midnight and 9am today came via mobile devices. The global eCommerce consultancy has also predicted this years Black Friday this will be the year that mobile revenue overtakes desktop sales. As a result, it is important that retailers’ mobile sites are quick and responsive on Black Friday.

We took a look at four of the UK’s top retailers, to see how easy it really is to spend through handheld devices on this ‘special’ day.

Amazon UK
Amazon came in quickest and most responsive of the UK sites. It clocked in at 1.5 seconds before arriving on its homepage. On the homepage, there is a banner advertising deals on amazon exclusive products, underneath is another banner (saying “Today is the day” and sponsored by Oral-B) that leads to the full selection of products.

Clicking the latter transports you to the place you want to be – there’s a ‘featured’ tab, an ‘all deals’ tab and an ‘upcoming’ tab. From here you select items, pop them in the trolley and head to the checkout – all as swiftly and easily as when first entering the site.

An all-round pleasant Black Friday experience here, no real qualms.

As a bonus, we also looked across the Atlantic at Amazons US site. The overall layout of the site is not too dissimilar to the UK version but the speed was something else. Clocking in at 1 second, the site flew into action, making it easily the quickest of the sites observed – though time difference might have been a factor, as only the keenest bargain-hunters would be up and buying when we tested.

Tesco Direct
Coming in a respectable second place, but a whole second slower than Amazon, was Tesco Direct. On arrival, an alarm clock greeted us, just to let us know that Tesco’s Black Friday event had started on Monday at 9am. Clicking the clock put us through to the main Black Friday page, where we had to choose between shopping for just new deals or all deals – a bit like The Matrix. Clicking either brings up a ‘view by category’ section that, if scrolled past, brings up all products available.

At this point, pages loaded slower and, to add insult to injury, its at least another three clicks until you reach the checkout.

The overall experience was simply not as pleasant as Amazon. The initial speed was great but that soon went missing, and the layout or purchase system is just not as seamless as the king of eCommerce, retaining its crown for another year.

Argos
It took around three seconds for Argos to show us the goods, with all pages consistently loading at this lethargic pace. The homepage banner exclaims “It’s Black Friday”, just in case youd managed to miss the headlines. As ever, though, the Argos site looks fresh and clean and the layout makes it very easy to navigate through a handheld device.

From arrival, the process of reaching the checkout takes some seven clicks but, because of how Argos operate, with the shopper having to decide between collection and delivery, this is not such a massive surprise. Although the speed of the site leaves much to be desired, the look and ease of use more than makes up for it.

Currys/PC World
By far the worst performing out of the four UK sites in terms of speed. The Currys mobile site takes around three seconds to appear on screen and a further two seconds to fully load. Subsequent pages, though, load up far quicker.

The layout leaves much to be desired too. Visitors are greeted with a load of black boxes with white and yellow writing in them, linking you to various sections of the site. Similar to the Amazon site, though, it does only take four clicks to reach the checkout process.

Overall, we dont have much love for the Currys site. The relatively few clicks required to reach checkout is a positive but the look and speed of the site are simply not up to scratch. Definitely a more stressful than exciting shopping experience.

The post Black Friday: How do Top Retailers’ Mobile Sites Compare? appeared first on Mobile Marketing Magazine.

The Ranking is published quarterly and measures digital audiences on desktop and mobile, based on comScore MMX Multi-platform data of those selling goods and services within the IMRG Capgemini Index Classification in June 2016, in the UK. The goods and services covered include everything from beer and wine to household goods and theatre tickets. However, eBay, marketplace and price comparison or aggregator websites are not included.

The study also breaks out rankings for smartphone and tablet traffic. Amazon UK once again tops the smartphone charts, with the next four places taken by, respectively, Tesco, Apple, Argos and EE. It’s a similar story in the tablet rankings, with Amazon UK in first, and the next four places occupied by Apple, Tesco, Argos and Netflix.

BA was the biggest climber in the smartphone rankings, rising 48 places on June 2015 to finish in 30th place. On tablets, the biggest climber was First Choice, which climbed a remarkable 159 places to finish in 23rd.

Amazon UK, Argos, Tesco and Apple took the top four places across all rankings – overall, smartphone and tablet – which has been the case for the past three quarters.

The post Amazon the UKs Most Visited Site Across All Platforms appeared first on Mobile Marketing Magazine.

Argos, Boots, House of Fraser, John Lewis, Mothercare, Amazon and Screwfix all received the Elite accolade, with brands including Asos, Marks & Spencer, Tesco, Sainsburys and Waitrose also singled out for acclaim.

The study uses a variety of metrics to determine expertise in areas including mobile, multi-channel, logistics and strategic planning, as well as considering more standard measurements like revenues and profit. Looking at the top 500 UK retailers, annual revenues varied between £500,000 and £43bn, with eCommerce accounting for around 13 per cent of this.

23 per cent of top 500 retailers have a transactional app, with 20 per cent offering native apps. Among the leading 100 brands, the number of stores offering nominated-time delivery has doubled over the past year, as has those offering Sunday delivery.

On social media, Facebook and Twitter have reached saturation, with 98 per cent of retailers having a presence. However, even less popular or newer social media channels still showed large figures in terms of uptake, with Google+, YouTube and Pinterest coming in at 91 per cent, 83 per cent and 66 per cent respectively.

“These Elite retailers lead the worlds most dynamic eCommerce market,” said Ian Jindal, editor-in-chief of Internet Retailing. “These are the companies that the industry will watch in order to learn what works in 21st centruy retail. Our year-round research captures the impact of new developments and changing retail practice as they happen.

The post Argos, John Lewis and Mothercare Are Elite Multi-channel Retailers appeared first on Mobile Marketing Magazine.