The campaign showcases the innovative product offerings of Revolut and highlights the reasons why the fintech app is the future, compared to traditional banking.

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Directed by Anonymous Content’s Tim Godsal, the campaign has been created by Anomaly, following after a competitive pitch last year, and will feature on TV, OOH, social, print and radio.

Revolut, Head of Growth of the UK, Ireland and Nordics, Nic Casby, said: “We’re delighted to be launching this campaign, showcasing how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money.

“As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us.”

Anomaly CEO, Camilla Harrisson, added: “Our relationship with money has changed beyond recognition – it’s online, on the move, in-app, in real time and invisible. It’s evolving all the time, and the old banks simply can’t keep up – our modern world needs a modern solution.”

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The campaign, created in partnership with Pitch Marketing Group aims to motivate Brits to reach their personal goals.

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As a result, the banking company’s 90-second spot will mark the start of Team GB’s activation campaign, which follows on from the bank recently unveiling its first campaign for the sporting event, ‘Whatever your goals, let’s get going’,.

NatWest CMO, Margaret Jobling said: “As Team GB’s official banking partner, we are incredibly excited to be supporting the athletes headed to the 2024 Paris Olympic Games.

“As well as getting behind Team GB we’re hoping to inspire people across the nation to come together to support the team – and to get going to reach own goals – whatever they may be. Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. So whatever your goals – let’s get going.”

Pitch Head of Partnerships, Abigail Russell added: “With so much uncertainty across the country and a lack of optimism about the future, we’re proud to launch NatWest’s team talk to inspire the nation, a culturally relevant campaign which encourages people to get off the starting blocks and take the first steps towards achieving their goals.

“And who better to deliver this message than some of Britain’s most inspirational Olympic athletes? It’s been a joy to work with such an energised, passionate and brave team and we look forward to continuing to roll out the campaign during the Summer as Olympic fever builds throughout the country.”

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Created by VCCP London, Publicis Media and Channel, the new campaign titled ‘Dairylea Discovery’ aims to provide children with more opportunities to develop.

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As a result, the partnership offers families discounts of £10 off Trainline tickets across the UK, allowing children more opportunities to explore.

The campaign also features a two-part content series where Dairylea Days are brought to life by some of the UK’s favourite comedians.

It will also be supported by OOH advertising and audio creative.

PR activity will be carried out by Tin Man Communications, who have included TV presenter Joe Swash and his son Rex to show them discovering things together.

The parent company of Dairylea, Mondelez, Marketing Director Kirsten McPherson stated: “Dairylea is synonymous with the unstructured moments we can all remember from our own childhoods. It’s a handy triangle of cheese that kids can take anywhere and eat in any way they please”.

“This bold campaign urges everyone to embrace the surprising and extraordinary experiences that happen when families when families get out there and discover.”

VCCP Creative Director, Caroline Rawlings, continued: “It is a special career treat when you get to work on a project that’s close to your heart. I can’t wait to see what impact Dairylea Discovery Days has this spring.

“Even if it results in just a few more kids getting to benefit from a really good, muddy socked grazed kneed, pocket full of stones, knotty haired day of freedom and discovery (with a cheese triangle to fuel them of course).”

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The innovative, designed with reduced tech capabilities, encourages users to disconnect from the digital world and immerse themselves fully in the present moment, especially during social situations.

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Stripping away the distractions of modern smartphones, the limited-edition device focuses solely on essential functions such as making and receiving calls and text messages.

As a result, the phone’s transparent casing and holographic stickers draw inspiration from Gen Z’s love of Newtro fashion and design and are reminiscent of mobile phones of the early 2000s.

The move comes as research commissioned by the beer brand revealed 90% of Zillennials across the UK and US scrolling aimlessly while socialising.

It revealed two-thirds admit to checking social media (62%) when hanging out with others, while over a third (36%) confess to checking work emails. Three in ten (30%) also revealed they sneakily play games instead of engaging with their family and friends in the moment.

Heineken Global Head, Nabil Nasser, said: “We could all do with a break from the constant distractions of smart tech; something our research has shown is even more important to our Gen Z and Millennial consumers. When we spoke to them about their smartphone usage, we quickly realised that many feel they are habitually distracted when socialising by their device but also admit they didn’t want to go completely phone-free.

“At Heineken, we want to foster moments of genuine connection and help people experience the joy of true togetherness. In creating The Boring Phone we have gone back to basics, we have dialled down the tech to help people truly connect over a beer, without any distraction from the constant buzzing and dings.”

Bodega Co-Founder, Oliver Mak, added: Despite having grown up surrounded by technology, we Gen Z and Millennials are now recognising that our dependence on our phones is impacting our ability to make actual, real-life connections. This in turn impacts our ability to have fun, and on a macro level, the development of culture. 

“Smartphones can be too interesting, so we wanted to design a boring one. We were really inspired by the rise of Newtro and wanted to reinterpret a past cultural icon that some younger Zillennials may not have experienced before. We can’t wait to see the response to The Boring Phone as we merge our visions in a shared pursuit of creativity and community. This is truly going to help answer the call for better nights out.”

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As a result, the campaign will run across 324 locations, including London’s Piccadilly Lights, Birmingham’s New Street, Liverpool’s Media Wall and Printworks, Manchester.

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In partnership with creative agency MullenLowe, the campaign aims to offer audiences a blend of the physical and digital worlds, immersing them in the new flavours.

The Pleasure Express 3D OOH creative kicks off the brand’s summer campaign to support the launch of NPD Magnum Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie – two of the new flavours launched by the brand, which encourages Pleasure Seekers to choose which world they want to explore and taste the new creations.

Magnum UK Brand Manager, Daniel Lythgo, said: “We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”

DOOH Executive Producer, Jessica Rodgers added: “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall.”

“This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence and recognition that Magnum signifies.”

She continued: “By pushing past the frame and into our world Magnum has cemented itself for its remembrance as a brand, but also from a new format of advertising through a new innovative technical portrayal.”

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As a result, the retailer, which is owned by supermarket giant Sainsbury’s, has become the first commercial sponsor to ‘set up shop’ on the show, following a successful partnership in 2021.

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Now, the partnership will run for another two years, through to December 2026.

As part of a wider product placement, a storefront will appear within the show for the very first time, as the Argos store will take up residency on Victoria Street this July.

The partnership also covers digital, social activation, broadcast and licensing, with the supermarket giant’s bags for life also included in the daily lives of the soap characters.

Argos Head of Campaigns, Laura Boothby, said: “Coronation Street is one of the country’s most iconic TV shows which our customers know and love, so continuing our sponsorship made perfect sense.

“We hope the new Argos store brings familiarness and fun to viewers watching from home and perhaps see Ken Barlow popping in to Click & Collect a new kettle!”

ITV Director of Commercial Sales and Partnerships, Mark Trinder, added: “We are proud and excited to be continuing and expanding the relationship between two of the nation’s most loved and recognised brands.

“In a world where context, creativity and engagement can sometimes suffer, this partnership delivers on all. This has been a detailed and collaborative renewal process for which I’m grateful to the many ITV teams, PHD/Drum and of course to Argos and Sainsbury’s for their approval and ongoing support.”

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As a result, the partnership will allow more brands to reach the online games’ global community of over 71 million daily active users.

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Meanwhile, Roblox will gain scaled access to premium brand advertising demand, the company revealed.

It added that Roblox users will also know when they are interacting with ad content, and ads will continue to only be served to users ages 13 and above.

Roblox VP of Global Partnership, Stephanie Latham, said: “We are committed to making it easier for brands to foster connections with our highly engaged community on Roblox.

“Partnering with PubMatic unlocks the opportunity for more advertisers to seamlessly engage this community through preferred content formats, like video while providing advertiser controls around brand suitability.

“The ad experience we offer on the platform is built to be immersive instead of disruptive, and true to the Roblox experience that our community of creators, users, and brands know and love.”

PubMatic Chief Revenue Officer, Kyle Dozeman, added: “We are thrilled to partner with Roblox to deliver a pioneering advertising solution that marries monetisation with user experience.

“Advertising creates significant opportunities for many companies, and it funds and fuels the endless potential of the internet. We look forward to empowering Roblox to maintain full control over its advertising ecosystem while enabling advertisers to reach their target audiences effectively.”

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With the help of gymnast Simone Biles and other athletes competing in Paris 2024, such as Olympian CJ Bott, Harrie Lavreysen, Emma Twigg, Lydia Williams and Paralympic Alberto Abarza, the campaign has been created by WPP Open X led by Ogilvy.

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Central to the campaign, “The Vault”, features Biles practising her sport amid a backdrop of media commentary.

Tuning out the noise, Biles begins her routine. As she flips in slow-motion, the voiceover shifts from commentary about her athletic performance to Biles’ voice, reflecting on her decision to “take a pause” against scenes from the personal moments in life that matter most.

The film concludes with Biles reminding herself to “do it for the little girl,” landing as a young admirer looks on from the stands, inspired by Biles’ determination.

Powerade’s parent company Coca-Cola’s, President, Global Category – Hydration, Sports, Coffee & Tea, Matrona Filippou, said: “Powerade has always been committed to empowering athletes and we are thrilled to be partnering once again with Simone Biles, someone who has been transparent about how taking a pause is not an act of weakness, but rather an act of courage and power.

“We’re excited to bring this mindset to the Olympic Games and continue supporting athletes in the pursuit of balancing mental and physical fitness.”

Alongside the campaign, Powerade will create a bespoke Olympic Village experience enabling athletes to prepare mentally and physically for competition and life following the Olympic Games.

This space will include respite, physical recovery, innovative virtual visualisation practices, and safe spaces for conversations around mental health.

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As a result, the company has recreated common scenes from the series with Barbie dolls featuring Astonish products as props, bookending the show’s ad breaks.

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The campaign, created by Yorkshire creative agency, Principles, with media bought by Boutique, aims to drive brand awareness amongst TOWIE’s audience of young adults.

Astonish has also collaborated with the show’s cast members to promote its products on their personal social media accounts.

ITV Business Development Director, Jason Spencer, said: “We are really excited to not only have Astonish back on ITV this year but also now to be working closely on this integrated partnership on the iconic show that is The Only Way Is Essex across sponsorship, product placement, licensing and activation.”

Astonish CEO, Howard Moss, added: “TOWIE is an ideal partnership for us. Its vibrant and light-hearted tone resonates well with our brand ethos, and it provides an excellent opportunity to connect with a younger demographic, who may not currently be familiar with Astonish products.

“TOWIE viewers frequently shop at retailers where our products are stocked, such as Home Bargains and B&M, making it a strategic fit for us to encourage brand and product trial with this audience.”

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The multi-platform campaign, which is the first TV ad on UK screens, is fronted by Sky Sports talent Micah Richards and Natalie Pinkham, alongside McLaren Racing’s Lando Norris and Optimum Nutrition’s brand ambassador Lauren James.

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The move comes as the nutrition brand aims to expand its marketing strategy to harness the scale of TV and VOD platforms.

As a result, the partnership will help the nutrition brand continue to build awareness and visibility throughout a summer of sport, with the Paris 2024 Olympics and UEFA Euros taking place.

The partnership will run across linear, video-on-demand, short-form video-on-demand, and social channels.

Produced by Sky Media Commercial Productions, the campaign creative will also a feature 30-second Hero TVC, three 10-second Hero TVC’s, with two focusing on football and Formula 1.

The TVCs will play out across general airtime as well as Premier League, British Grand Prix – F1 Race Day, Grand Prix and The Open.

Sky Media Director of Client Marketing, Karin Seymour, said: “As we head into an incredibly exciting summer of sport, the timing couldn’t be better for Optimum Nutrition to make its TV debut in the UK. It’s great that we’re creating a deeper connection between sports fans and Optimum Nutrition by introducing the brand as Sky Sports’ official nutrition partner.”

Optimum Nutrition UK, Head of Brand, Will Klug, added: “For us, Sky Sports is the perfect partner – one that will give us access to the best selection of sports programming while providing an unbeatable combination of scale and relevance. Sky Sports viewers naturally align with our own customers and that’s what really excites us about this partnership.”

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