The campaign, created in partnership with Pitch Marketing Group aims to motivate Brits to reach their personal goals.

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As a result, the banking company’s 90-second spot will mark the start of Team GB’s activation campaign, which follows on from the bank recently unveiling its first campaign for the sporting event, ‘Whatever your goals, let’s get going’,.

NatWest CMO, Margaret Jobling said: “As Team GB’s official banking partner, we are incredibly excited to be supporting the athletes headed to the 2024 Paris Olympic Games.

“As well as getting behind Team GB we’re hoping to inspire people across the nation to come together to support the team – and to get going to reach own goals – whatever they may be. Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. So whatever your goals – let’s get going.”

Pitch Head of Partnerships, Abigail Russell added: “With so much uncertainty across the country and a lack of optimism about the future, we’re proud to launch NatWest’s team talk to inspire the nation, a culturally relevant campaign which encourages people to get off the starting blocks and take the first steps towards achieving their goals.

“And who better to deliver this message than some of Britain’s most inspirational Olympic athletes? It’s been a joy to work with such an energised, passionate and brave team and we look forward to continuing to roll out the campaign during the Summer as Olympic fever builds throughout the country.”

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The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and Beth Shriever, alongside colleagues from NatWest.

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It also builds on the bank’s ‘Tomorrow Begins Today’ platform, inspiring people to “take action today for a better tomorrow”.

Developed by lead strategic and creative agency partner The&Partnership, the 60-second spot will run from now and throughout the Olympics in July across all internal and external media channels.

NatWest, Chief Marketing Officer, Marg Jobling said: “Our partnership with Team GB is hugely exciting for us as a business, it is relatable and inspiring for all our customers, colleagues and communities across the UK and I’m incredibly proud to be bringing it to life with the launch of our activation campaign.

“Team GB is full of such incredible talent and inspiring stories – with over 360 athletes across 32 disciplines travelling to Paris in pursuit of their ultimate goal – they are the perfect partner to help us spread the message that whatever your goal, taking action is the important first step.”

She added: “So whether that’s saving for a new pair of trainers or your next family holiday, setting up your side hustle or performing in one of the world’s biggest and most inspiring sporting events – action feels good, and at NatWest, we want to help you achieve those goals. So let’s get started

The&Partnership ECD, Micky Tudor, concluded: “NatWest wanted to inspire the country to get going on their goals.

“So naturally we smashed team GB, a Gwen Stefani banger and Georgia Hudson’s music video approach together. The result is an epic spot that’s full of playfulness and dynamism.”

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Oath has teamed up with NatWest and Zenith to launch a platform and video campaign dedicated to inspirational female entrepreneurs from across various industries.

The ‘Women Who Made Me’ platform has been designed to use storytelling to inspire and empower women, providing an open forum for business women to share their own stories to accompany the editorial content.

“NatWest recognises the incredible potential and value women have to contribute to the world of business, and we want to be part of their growth stories,” said a NatWest spokesperson. “Oath’s ability to create engaging content that resonates with our target audiences made it the perfect partner for our Women Who Made Me campaign.”

Meanwhile, the Zenith-managed HuffPost UK video campaign, produced by RYOT Studio, features two videos fronted by TV personality June Sarpong. These videos see Sarpong interviewing two female business owners – namely, the owner of Darjeeling Express, Asma Khan, and the owner of the world’s only homebred luxury leather goods brand, Hayley Hanson. The inspirational women discuss their successes, adversities, and inspirations.

Alongside the video placements on Women Who Made Me, the content will be distributed using video formats on Oath Ad Platforms. The campaign is live now and will run until the end of November.

“NatWest is looking to inspire the next wave of female entrepreneurs in the UK with multi-channel campaign that reflects their core values,” said Anna Watkins, UK managing director at Oath. “Using our deep audience insights we’ve worked together to create a compelling campaign that kick starts the conversation and gives an effective platform to champion not just successful business owners, but the women that inspired them on their journeys and what they’ve learnt along the way.”

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