The campaign showcases the innovative product offerings of Revolut and highlights the reasons why the fintech app is the future, compared to traditional banking.

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Directed by Anonymous Content’s Tim Godsal, the campaign has been created by Anomaly, following after a competitive pitch last year, and will feature on TV, OOH, social, print and radio.

Revolut, Head of Growth of the UK, Ireland and Nordics, Nic Casby, said: “We’re delighted to be launching this campaign, showcasing how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money.

“As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us.”

Anomaly CEO, Camilla Harrisson, added: “Our relationship with money has changed beyond recognition – it’s online, on the move, in-app, in real time and invisible. It’s evolving all the time, and the old banks simply can’t keep up – our modern world needs a modern solution.”

The post Revolut launches ‘The Future of Money’ campaign appeared first on Mobile Marketing Magazine.

Should the application be approved by the Prudential Regulation Authority and the Financial Conduct Authority, Revolut will be able to begin providing full service current accounts – including products such as overdrafts, loans, and deposit accounts – for people in the UK.

“A UK banking licence allows us to provide the essential financial products UK customers expect from their everyday primary bank account, such as loans, credit cards, overdrafts and deposit accounts, coupled with the additional trust and security that is offered through FSCS protection,” said Nik Storonsky, Founder and CEO of Revolut.

“We want to be the best in class for customer experience, value and capabilities, and offering full bank accounts allows us to do just that. In the future, we want to offer many more innovative products to our UK customers and we are excited to continue driving innovation and competition in the banking industry. Becoming a fully licenced bank in the UK is a central pillar of that ambition.”

Revolut secured an EU banking license in Lithuania at the end of 2018 and has since begun rolling out services across Central Europe. The UK application is part of the company’s plans to use the launch of services in smaller European markets as a springboard into larger ones, which also include France, Germany, and Poland.

The financial app, which added a web portal last month, has welcomed more than 13m customers and employed over 2,000 people around the world since its launch in 2015. A little over a year ago, it became the UK’s most valuable fintech startup and was last valued at $5.5bn.

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The challenger bank’s customers in the European Economic Area (EEA), Australia, Canada, Singapore, Switzerland, Japan, and the US can now access their accounts from a desktop or laptop through the company’s online web app.

The web app is protected by two-factor authentication and provides users with an overview of their Revolut account, transaction history, and cards. Customers can also freeze and unfreeze their cards; block and unblock their PIN; toggle all other card security settings on or off; and top up their accounts by bank transfer, debit card, credit card, and Apple Pay.

“Account access through a browser is highly requested by our customers, so we’re delighted to have built a safe and convenient web app that everyone can use when they need it,” said Nik Storonsky, CEO and Founder of Revolut. “Our customers can now access their money anywhere and at any time, even if they don’t have their phone or card, or if they simply prefer checking their account from a computer. It’s great to have the extra convenience and flexibility of an online option.”

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Today, financial platform Revolut has announced a new digital product, the Revolut Junior app that aims to teach children ahed 7-17 financial literacy with the aid of their parents/ and or guardian. Revolut Junior accounts may only be created using an existing Revolut account, and parents can set spending limits, track transactions, and more.

The aim of Revlot Junior is to start teaching kids financial responsibility and money management from a young age. Through the Revolut Junior app, kids will receive their own Revolut Junior debit card, as well as balance and transaction alerts.

Through the main Revolut app, parents will also receive notifications for their child’s spending and be able to directly transfer money into their child’s account. In the coming year, Revolut Junior plans to add features including setting a regular allowance, financial tasks and goals, savings options, spending reports, and financial guidance plans.

Aurelien Guichard, product owner for Revolut Junior said: “Helping kids develop financial skills is what is driving us. Conversations about money typically start at home and we believe these skills are gained little by little, through experience and with help of parents and guardians. Revolut Junior ‘grows’ with kids until they are eligible for a standard 18+ account so that once they are independent, they have the financial skills and literacy to avoid potentially costly mistakes.

Jill Docherty, executive director, business development, UK & Ireland at Visa said: “ It is important to teach children good financial habits from an early age including how to pay, save and spend wisely. Visa is proud to support Revolut with the launch of ‘Revolut Junior’ working together to create products that help the younger generation learn about money management.”

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Shutterstock elevates Silvio to CTO
Peter Silvio has been promoted to chief technology officer at Shutterstock, where he has been serving as head of engineering since earlier this year. He will continue to lead the technology organisation, partnering closely with the product and marketing teams to develop and implement products, and will be responsible for the company’s technical vision.

Silvio, who boasts 20 years of experience, joined Shutterstock as vice president of engineering and architecture in 2017 before being promoted to senior vice president, head of engineering & architecture in May 2019. Before Shutterstock, he was head of application development and architecture at Thomson Reuters.

“Over the last two years, I have thoroughly enjoyed working with an exceptionally skilled team that strives to innovate and improve our product and technology every day,” said Silvio. “I am excited for the opportunity to lead Shutterstock’s global technology team in our mission to deliver the best experiences for our customers and contributors globally.”

Palkhiwala named Qualcomm CFO
Qualcomm’s board of directors has appointed Akash Palkhiwala as executive vice president and chief financial officer, having been serving as the company’s interim CFO since August.

Palkhiwala joined Qualcomm in 2001 and has held a variety of roles in finance, including treasurer and lead for corporate finance overseeing the company’s overall financial planning and analysis. He has been part of senior leadership for over 10 years, most recently serving as senior vice president and finance lead.

“Akashs deep understanding of our business both operationally and strategically makes him the ideal individual to lead our finance function as we embark on a period that I believe may present the biggest opportunity for growth in Qualcomms history,” said Steve Mollenkopf, CEO of Qualcomm Incorporated. “As the 5G ramp begins, I am thrilled to congratulate Akash on this appointment.”

Revolut brings in Gilbert as chairman
Martin Gilbert has been handed the role of non-executive chairman at fintech startup Revolut, starting 1 January 2020.

Gilbert, the former co-chief executive of Standard Life Aberdeen, co-founder of Aberdeen Asset Management, and chairman of the PRA Practitioner Panel, has been working closely with Revolut chief executive officer Nik Storonsky in an advisory capacity prior to his formal appointment.

“Revolut is a unique proposition in the digital banking world, and I’m pleased to be joining the Board at such an important stage in its development,” Gilbert commented. “Nik and the team have made great strides towards building the bank of the future, and I’m proud to add my deep experience of Board governance and corporate growth to the Board as Revolut continues to expand on a global scale.”

Coulson and Ham join Mediaworks
Digital marketing agency Mediaworks has hired Chris Coulson as marketing director and Chris Ham as performance marketing director.

Mediaworks will look to Coulson, who has over 20 years’ experience in marketing across a variety of industries, to provide critical perspectives for its diverse clients.

“The prospect of joining Mediaworks in this role and to be part of their growth was too big of an opportunity to turn down,” said Coulson. “To be part of one of the country’s leading digital marketing agencies, working with international clients on cutting edge and innovative campaigns is extremely exciting. The pace of change, partnerships built with clients, and the professionalism of the teams has been fantastic.”

Ham previously worked at Newcastle University, where he was involved with finance, eCommerce management, and database implementation. He has also worked at the University of Portsmouth and the UK Ministry of Defence.

Brave Bison hires three
Fran Hale, Ben Sinden, and Louise Parker have joined social video company Brave Bison as sales director, managing director of publishing, and chief of staff respectively.

Hale joins Brave Bison from PMYB influencer agency and has previously held roles at Myspace, Last.fm, Mixcloud, and Vevo, where she learned about the power of social video, the passion with which people consume it and the impact it has within the digital ecosystem.

“My career has led me to work with some of the most exciting names in music and video, so when a role became open at Brave Bison, giving me the opportunity to work at one of the world’s most valuable social content publishers, I immediately knew it was the right fit for me,” said Hale. “On top of that, the opportunity to work with such an industry titan as Kate [Burns] was too good a chance to give up.”

Sinden arrives having held leadership positions at Netflix, Telegraph Media Group, and ITV. In the past, he has led content and publicity teams at international publishers and global entertainment corporations, delivered video technology products and infrastructure, raised VC funding and built multiple digital teams and businesses in startup and corporate environments.

“From afar Ive seen Brave Bison grow strong business units across rights and channel management, establishing themselves as experts in social video growth,” commented Sinden. “With Kate Burns now at the helm, Brave Bison is ready for its next step. Leading the charge on rolling out owned and operated cross-platform brand strategy, to work with these already existing foundations, is a fantastic opportunity. Im looking forward to growing audiences across existing and new channels, featuring original and exclusive content that will appeal to digital audiences globally.”

Parker lands at Brave Bison from Insurtech Gateway. She previously worked as a technician on feature films for seven years, most recently working as a production coordinator on Taken 3. She would eventually go on to help launch Insurtech Gateway at Hambro Perks. There she became ‘head of deadflow’, vetting over 100 startups and taking startups through to investment.

“Having previously worked with Kate Burns on an emerging startup while at Hambro Perks, I immediately took to the chance of working with her again. Brave Bison is doing some incredible work in the space and I’m excited about joining such a talented team,” ended Parker.

Sharman to head up StreamAMG
StreamAMG, a provider of live video and OTT services, has selected Hugo Sharman as chief executive officer. He assumes the role as the co-founders – Duncan Burbidge and Joe Bray – prepare to leave following the completion of StreamAMG’s sale to the PA Media Group. From January 2020, he will be responsible for the ongoing growth of the business.

Sharman joined StreamAMG in 2018 as chief strategy officer, bringing more than 15 years of experience to the table. He previously served as commercial director at Deltatre, where he ran the commercial strategy for the company across key international markets and managed several client relationships including BBC Sport and Premier League during his eight-year tenure. He also led the delivery of digital properties for the London 2012 Olympic and Paralympic Games. Before that, he held senior directorial roles at Fast Web Media and Sportfive.

“StreamAMG is one of the most formidable operators in the live video and OTT market, with an exceptional reputation both for first-class technology and customer service. I am delighted that together, we will create opportunities for more customers to monetise their video content,” said Sharman.

“Under the leadership of Duncan and Joe, StreamAMG has also established a reputation for quality and innovation, continually reinforced by our teams across the UK and Malta.

“2020 will be an exciting year for the business as we carry on disrupting the market through product and commercial innovation. Our success will be achieved by continuing to introduce creative solutions to our customers’ challenges in this rapidly evolving market.”

Augnet brings in senior trio
Nicholas Nikrouyan has joined messaging as a platform firm Augnet as senior MNO advisor, while Lauri Paal joins as senior product & operations advisor and Ricky Junday as senior product manager.

Following a stint at Global One Communications, Nikrouyan joined Proximus (Belgacom) Group in 2000. In 2006, he became CCO at BICS, where he also acted as a member of its executive management committee, defining and implementing BICS growth and go-to-market strategy worldwide. 

“I am pleased to join the Augnet team, which is delivering SMS as it should be,” said Nikrouyan. “For over twenty years the industry has gone unregulated and with little compliance and Augnet is set to make a strong impact with its delivery of both cost savings and compatibility with compliance-driven environments.”

Paal oversaw the entire global voice services operation for Skype as director of telecom services and was instrumental in deploying the company’s global telecom capabilities to facilitate hypergrowth. He is currently chief product officer at KNEIP – a role he will continue.

Junday is a product lifecycle and solutions specialist with extensive experience across global operators, retailers and distributors including T-Mobile, Vodafone, Orange, H3G, HTC, Nokia, and Symbian. He arrives from Ricochez Consulting, where he provided product market solutions with a focus on smartphones, connected devices, and AI. He is tasked with using his expertise to help drive Augnet forward at scale into international markets.

“We are excited to welcome this trio of experienced new faces to the Augnet team,” commented Daniel Gill, Augnet founder and CEO. “Their experience will be vital in accelerating Augnet on its journey to the next level.”

Colebourne takes spot at Searchmetrics helm
Search and content optimisation platform Searchmetrics has brought in Matt Colebourne as global chief executive officer. He will work with the entire Searchmetrics team to expand the international customer base for the company’s technology and raise the profile of search within the enterprise marketing agenda.

Colebourne was the European vice president international for DoubleClick, part of the team responsible for growing the business prior to its sale to Google. He also managed the turnaround to profitability of eSpotting before its sale to FindWhat. His most recent role was EMEA managing director at Innovid, which he joined from Trinity Mirror.

“SEO and organic search have long been under-considered by senior marketing and business leaders. Partly due to its complexity, theyve tended to leave it to specialists and not fully appreciated how it can positively impact brand awareness, consideration and engagement. Were going to change that,” said Colebourne.

Barbarian selects Hines to lead on technology
Lamar Hines has been appointed chief technology officer at Barbarian, a digital creative agency backed by Cheil Worldwide. Among other things, Hines will oversee Barbarian Labs, the agency’s newly introduced offering that curate senior teams bespoke to brand clients’ business challenges.

Hines previously served as vice president of technology at R/GA, where he supported the agency’s enterprise technology service offering. He successfully managed large scale teams that focus on enterprise technology, technology consulting, and software delivery across R/GA’s global network.

“Barbarian is at a prime milestone in today’s industry climate. This is an exciting time for Barbarian with the introduction of a broadened client offering,” said Hines. “I look forward to working with the agency’s talented team to further advance its growth and success through the intersection of creativity, strategy and innovative technology.”

Theimann and Johns arrive at Applicaster
Applicaster, a media and TV app development SaaS platform, has turned to Bennett Theimann as chief financial officer and Jason Johns as vice president of sales for EMEA and APAC.

Based in the company’s New York City office, Theimann will report to Jonathan Laor, chief executive officer and co-founder. Prior to Applilcaster, he was the CFO at Conductor following stints as CEO and COO at Mojiva. Theimann has also held roles at TargetSpot, Hachette Flipacchi Media (Lagardere Group, Cellfish Media, Axel Springer, and Gruner+Jahr.

“I was attracted to Applicaster because of its unique approach to app lifecycle management through its SaaS platform, Zapp, and its fast-growing global footprint,” said Theimann. “The digital landscape is evolving quickly and I am looking forward to building on Applicaster’s position as a leader in the industry, ultimately ensuring that media companies are able to manage apps throughout their lifecycle.”

Johns will oversee Applicaster’s EMEA and APAC commercial and go-to-market strategies, extending the company’s work with sports brands, teams, and leagues, as well as broadcasters, publishers, and enterprise tech organisations. He will also report to Laor but be based out of the London office.

Before Applicaster, he served as vice president of global sales at Ooyala. He was also previously director of EMEA sales for Comcast Technology Solutions and vice president of business development at Piksel.

“There is an incredible amount of opportunity in the media app market,” said Johns. “Because of our ability to enable frictionless growth for customers, we’re very well positioned to take advantage of this opportunity. Beyond the market opportunity, I was attracted to Applicaster because of the company’s customer-first culture plus its ability and desire to drive value lead engagements. Few businesses buy technology without a clear understanding of the business case and full transparency of the cost-of-ownership around their technology investments – Applicaster understands this and provides flexible commercial models that scale and can easily be upgraded and expanded as business requirements evolve.”

Colt hands Carr financial chief gig
Gary Carr has been named as chief financial officer at telecoms firm Colt Technology Services. Reporting directly to chief executive officer Carl Grivner, he will lead a period of financial transformation for Colt, ensuring that all functions across the organisation are working together for the overall benefit of the business.

Carr joined Colt in 2014 as group financial controller before becoming deputy chief financial officer. During his time at Colt, he has been responsible for various commercial operations including leading the Financial Shared Service Centre in India.

Before joining Colt, he held several roles across BT global services – the most recent being vice president of finance control. He also held various leadership roles at Siemens, with his time there culminating in him being named finance director and acting managing director.

“Over my years with Colt, I have seen the company move from strength-to-strength, building its global presence and innovative product portfolio. Today, the industry is more fast-moving and dynamic than ever before. From a finance perspective, this rapid rate of change means that this function needs to be as innovative and agile as the rest of the business,” commented Carr.

“I have a fantastic team in India, Asia and across Europe, and I’ve no doubt they will rise to the challenge. I’m looking forward to seeing what we can achieve to drive Colt’s continued success.”

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After running a beta, Revolut already has 30,000 customers in Singapore, who it enables to spend in more than 150 currencies at the real exchange rate, and to withdraw up to S$350 each month from international ATM machines for free for its standard users, and S$700 for its premium users.

Singapore residents are also able to transfer money overseas at the real exchange rate with the promise of no hidden fees, and can hold and exchange 14 currencies within the Revolut app.

“The average Singapore resident travels about seven times a year, and at the same time, they are transferring up to $7bn overseas. For the most part, these are ordinary, hardworking people who are unaware that their existing providers are charging them as much as five per cent in fees,” said Eddie Lee, head of operations for Asia-Pacific at Revolut.

Users in Singapore will receive instant payment notifications to their phone, can see how much they are spending each week and month, and can set up monthly spending budgets. Furthermore, residents can round-up their card payments to the nearest dollar, placing the difference in their savings, and can send and request money from each other for free, while splitting bills at restaurants and bars with the tap of a button.

The company plans to triple its headcount in its Singapore-based APAC HQ ‘in the coming months’. Singapore adds to the list of places where Revolut is currently available including the UK, Europe, and Australia, with plans to launch in the US and Canada before the end of the year.

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Revolut customers can add their Revolut card to Apple Pay via the Revolut app or via the Wallet app. Customers without a plastic card can add a virtual card to Apple Wallet in a few taps from the Revolut app and start spending instantly, without having to wait for the physical card to arrive in the post. This feature enables new customers to sign up and begin spending with Apple Pay in minutes.

When consumers use a Revolut debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the device. Each transaction is authorized with a one-time unique dynamic security code.

“Revolut’s ultimate goal is to give our customers a useful tool to manage every aspect of their financial lives, and the ability to make payments quickly, conveniently and securely is vital to achieving this,” said Arthur Johanet, product owner for card payments at Revolut. “Our customers across Europe have been requesting Apple Pay for a long time, so we are delighted to continue our rollout with 12 additional markets. This is a very positive step forward in enabling even more of our customers to use their money in the way that they want to.”

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Peter O’Higgins, who joined the challenger bank in 2016 after 12 years at JP Morgan, resigned from his executive role at the startup in January, according to The Telegraph.

This follows a report from the same publication that Revolut has been accused of violating banking rules for switching off a system that flags questionable money transfers between July and September 2018. During this period, thousands of illegal transactions may have been carried out on the company’s platform.

Revolut began an internal investigation late last year – after a whistleblower informed the company’s board that the system had been turned off for months – and reported itself to the Financial Conduct Authority. The company insists that O’Higgins’ departure is completely unconnected to the money laundering allegations.

Despite being worth over a billion dollars and boasting millions of customers, the challenger bank is not new to controversy. The company’s hiring practices and low worker retention have been highlighted, as well as being accused of attempting to interfere in Lithuanian politics and running controversial ad campaigns, among other things.

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Revolut, the London-based fintech, has been granted a European banking license and will begin expanding operations in 2019, initially focusing on smaller European countries. Once Revolut has established a foundation for new services in more rural areas, the company plans to “passport the banking license” to larger markets, including the United Kingdom, France, Germany, and Poland.

The fintech, which was founded in 2015, originally attracted customers by offering the ability to spend and transfer money abroad, using location-specific exchange rates. The company has since served 3m customers and added new features, including spending overviews, budgeting controls, and savings features. Users of the app may now buy and sell exposure to cryptocurrencies from their phones and will soon be able to partake in commission-free stock trading across the UK and Europe.

“With the banking license now secured, commission-free stock trading progressing well and five new international markets at final stages of launch, we are living up to our reputation as the “Amazon of banking”. Our vision is simple: one app with tens of millions of users, where you can manage every aspect of your financial life with the best value and technology”, said Nik Storonsky, founder & chief executive officer of Revolut.

With Revolut’s acquisition of a European banking license, customers will be able to directly deposit their salaries, with protection up to €100,000 (£90,000), in compliance with the European Deposit Insurance Scheme. Beginning in 2019, Revolut is also aiming to offer overdrafts, or “personal and business loans at competitive rates to traditional high street lenders”.

“Our vision is that retail and business customers will be able to apply for a loan in just two minutes from within the app, and then have the money in their account almost instantly. We’ll remove the bureaucratic process and come in cheaper than traditional lenders,” said Storonsky.

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The digital bank has been granted a Remittance License by the Monetary Authority of Singapore, the country’s central bank and financial regulatory authority, as well as full authorisation by the Japan Financial Services Agency under the Fund Transfer License.

According to the startup, its APAC HQ will most likely be based in Singapore – where it has already hired key personnel for business development, public relations, and compliance. It will look to add to these members of staff with the hiring of an operations manager in Singapore. Meanwhile, in Japan, it has secured partnerships with Rakuten, Sompo Japan Insurance (SJNK), and Toppan, and has also already setup a local team.

 “We’ve been working closely with the Singapore regulator to shape the future regulatory environment of the country. They believe and trust in our business model and vision, and would like to see our European success replicated in Singapore and across Asia Pacific,” said Nik Storonsky, CEO and founder of Revolut. “Meanwhile, our partnerships with Rakuten, SJNK and Toppan underline our strong support in Japan and we’re confident that we’ll disrupt the way banks traditionally function across APAC through our use of technology and innovation.

“We have confidence that Revolut will continue to be a driving force as we expand globally, developing a range of exciting new services for increasingly connected consumers in APAC. It’s a huge market and we’re already seeing an incredible amount of people demanding our product.”

Revolut says it is in the final stages of testing its APAC offering and will launch in Q1 2019. It also has plans to launch in the US and Canada at some point in 2019.

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